Nielsen Marketing Cloud Reviews

2 Ratings
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Score 5.9 out of 100

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Anonymous | TrustRadius Reviewer
September 18, 2020

Good for the beginning

Score 6 out of 10
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Likelihood to Recommend

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
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Feature Scorecard Summary

Collection of first-party data (2)
5.1
Collection of third-party data (1)
6
Access to Third-party Data Providers (1)
9
Audience taxonomy (2)
5.2
Tag Management (1)
7
Data Analysis Dashboard (2)
5.1
Data Transfer (1)
5
DSP integration (1)
5
Campaign Analytics (2)
7.8
Audience Analytics (2)
6.1

About Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories:  Data Management

Nielsen Marketing Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No