Nielsen Marketing Cloud

The tool works brilliantly. It provides me and my team the ability to unwrap the hidden trends, stories, analytics from the data and helps us to better serve our customers by understanding their needs. DaaS feature helps removing manual overhead from the client, Audience planner helps better targeting the customers strategically through the customers insights and better tailored campaigns. It also helps in easily identification of the duplicates as well. In nutshell, it has been working fantastically for us so far, the Nielsen team is also so supportive and always so quick with our concerns/doubts and queries. Hence, full marks on that front as well.

It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner.

Nielson marketing cloud is well suited for a marketing agency that deals with large datasets as well as use multiple marketing and customer relationship management tools. But it has some limitations when it comes to connecting with a few marketing advertising platforms. So, a full-time digital marketing agency may face some issues.

3 years since I began the usage of Nielsen Marketing Cloud it has made my process lots easier. I endorse every person who now no longer uses this platform to apply it with the aid of using all means. It does first-rate process offering facts and making it clean to recognize purchaser desires. The aid crew is amazing, they have got the maximum correct information inside the international and they're capable of providing estimates immediately. In terms of less appropriate, I can say it has limited support on mobile. And It needs to have better customization options.

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier.