Nielsen Marketing Cloud

Nielsen Marketing Cloud

About TrustRadius Scoring
Score 8.4 out of 100
Nielsen Marketing Cloud

Overview

Recent Reviews

Best Marketing Cloud

7 out of 10
July 27, 2022
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on …
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Good for the beginning

8 out of 10
July 26, 2022
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
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Popular Features

View all 10 features
  • Data Analysis Dashboard (6)
    9.3
    93%
  • Campaign Analytics (6)
    8.7
    87%
  • Collection of first-party data (6)
    8.6
    86%
  • Audience taxonomy (6)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.5
85%

Data Classification

8.7
87%

Ad Network Integration

8.2
82%

DMP Analytics

8.8
88%

Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (7)

Ratings

Reviews

(1-6 of 6)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.