Nielsen Marketing Cloud

Nielsen Marketing Cloud

About TrustRadius Scoring
Score 8.4 out of 100
Nielsen Marketing Cloud

Overview

Recent Reviews

Best Marketing Cloud

7 out of 10
July 27, 2022
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on …
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Good for the beginning

8 out of 10
July 26, 2022
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
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Popular Features

View all 10 features
  • Data Analysis Dashboard (6)
    9.3
    93%
  • Campaign Analytics (6)
    8.7
    87%
  • Collection of first-party data (6)
    8.6
    86%
  • Audience taxonomy (6)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.5
85%

Data Classification

8.7
87%

Ad Network Integration

8.2
82%

DMP Analytics

8.8
88%

Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (7)

Ratings

Reviews

(1-6 of 6)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually evaluates the efficacy of your campaign and makes real-time modifications using built-in statistics and Nielsen Artificial Intelligence (AI). A completely integrated platform allows you to handle every stage of the marketing process, from media planning and activation to data management and attribution, in one location. Connect the linkages between data, analytics, media planning, artificial intelligence, activation, and data management to optimize your campaign.
Ojas Korde | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Nielsen marketing tool in the cloud aids in the execution of audience-focused campaigns and podcasts by our podcast promoters and advertisers. Different combinations of media come together to achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand the needs of the customers and offers advice on how to meet those needs. This marketing cloud provides a lot of characteristics. And it gives me the chance to organise the marketing process and comprehend customer needs. We can improve our marketing by making our advertising more effective thanks to their reports, which allow us to see current trends and user habits. It provides forecasting and trending information.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.
Score 10 out of 10
Vetted Review
Verified User
Review Source
This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.