Nielsen Marketing Cloud Reviews

2 Ratings
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Score 5.9 out of 100

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Reviews (1-2 of 2)

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Anonymous | TrustRadius Reviewer
September 18, 2020

Good for the beginning

Score 6 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.
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Nikita Patel | TrustRadius Reviewer
November 16, 2018

Nielsen Marketing Cloud Overview

Score 5 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
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Feature Scorecard Summary

Collection of first-party data (2)
5.1
Collection of third-party data (1)
6
Access to Third-party Data Providers (1)
9
Audience taxonomy (2)
5.2
Tag Management (1)
7
Data Analysis Dashboard (2)
5.1
Data Transfer (1)
5
DSP integration (1)
5
Campaign Analytics (2)
7.8
Audience Analytics (2)
6.1

About Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories:  Data Management

Nielsen Marketing Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No