Nielsen Marketing Cloud

Nielsen Marketing Cloud

About TrustRadius Scoring
Score 8.4 out of 100
Nielsen Marketing Cloud

Overview

Recent Reviews

Best Marketing Cloud

7 out of 10
July 27, 2022
With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on …
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Good for the beginning

8 out of 10
July 26, 2022
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
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Read all reviews

Popular Features

View all 10 features
  • Data Analysis Dashboard (6)
    9.3
    93%
  • Campaign Analytics (6)
    8.7
    87%
  • Collection of first-party data (6)
    8.6
    86%
  • Audience taxonomy (6)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.5
85%

Data Classification

8.7
87%

Ad Network Integration

8.2
82%

DMP Analytics

8.8
88%

Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (7)

Ratings

Reviews

(1-6 of 6)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
Nikita Patel | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!