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Nielsen Marketing Cloud

Nielsen Marketing Cloud

Overview

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

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Recent Reviews

TrustRadius Insights

Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven …
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Popular Features

View all 10 features
  • Data Analysis Dashboard (6)
    9.4
    94%
  • Campaign Analytics (6)
    8.6
    86%
  • Collection of first-party data (6)
    8.6
    86%
  • Audience taxonomy (6)
    8.3
    83%
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Pricing

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N/A
Unavailable

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Designed to deploy predictive modelsOne tool for data processing, analysis and modeling! The user-friendly workflow interface helps you explore all your data & more. Supports all analytical tasks: Extracting and saving data from/to different database systems, files, and data…

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Product Demos

Nielsen Marketing Cloud demo

YouTube
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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.4
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

8.6
Avg 8.3

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

8.7
Avg 7.9
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Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Video

LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
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Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(14)
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Attribute Ratings

Reviews

(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
Nikita Patel | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Sharisse T. Yarde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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