Reviews (1-2 of 2)
November 16, 2018
Score 5 out of 10
Read Nikita Patel's full review
Pros and Cons
- Audience building is completely intuitive and easy to do!
- The audience planner tool helps easily assess duplication across segments and audiences
- The NMC team is always there to lend a helping hand
- Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
- Downloading reports becomes difficult, especially for household level overlap reports.
- Develops for integration are incredibly time-consuming!
Nielsen Marketing Cloud Scorecard Summary
Feature Scorecard Summary
About Nielsen Marketing Cloud
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories: Data Management
Nielsen Marketing Cloud Technical Details