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Nielsen Marketing Cloud

Nielsen Marketing Cloud

Overview

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

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Recent Reviews

TrustRadius Insights

Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven …
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Good for the beginning

8 out of 10
July 26, 2022
Incentivized
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from …
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Popular Features

View all 10 features
  • Data Analysis Dashboard (6)
    9.4
    94%
  • Campaign Analytics (6)
    8.5
    85%
  • Collection of first-party data (6)
    8.5
    85%
  • Audience taxonomy (6)
    8.3
    83%
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Pricing

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N/A
Unavailable

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Nielsen Marketing Cloud demo

YouTube
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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.4
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

8.6
Avg 8.4

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

8.7
Avg 7.9
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Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Video

LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
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Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(14)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Nielson Marketing Cloud has proven to be a valuable tool for users looking to analyze their marketing efforts and make data-driven decisions. By utilizing the platform, users have been able to calculate the return on investment of their marketing campaigns, enabling them to gauge the effectiveness of their strategies and make informed decisions for future initiatives. The ability to connect all of their marketing products in one dashboard has been highly beneficial, providing users with a comprehensive view of their marketing efforts and allowing them to easily track and monitor performance. This streamlined approach has enabled users to save time and effort, resulting in more efficient and effective marketing campaigns.

Another key use case of Nielson Marketing Cloud is its Exelate feature, which is widely used by media planning and adops teams for niche targeting. By leveraging demographic and behavioral patterns, Exelate enables more effective direct response advertising. Users have found this feature valuable in reaching their desired audience with precision, ultimately leading to higher conversion rates and improved campaign performance.

Additionally, Nielson Marketing Cloud's service and Data Management Platform have been utilized by entire departments and client teams to house data segments, build audiences, and create lookalike models. This has resulted in improved marketing strategies as users are able to better understand their target audience and tailor their campaigns accordingly. By investigating customers and gathering detailed information on their audience through Nielson Marketing Cloud, users have been able to develop better marketing tactics that resonate with their target market.

Furthermore, surveys conducted through the platform have proved beneficial for users as they can gather feedback from customers, helping them identify areas of improvement and make necessary adjustments. This customer-centric approach allows users to improve their products or services based on real-time feedback from the market.

The real-time visibility provided by Nielson Marketing Cloud gives users the capability to evaluate campaign efficacy effectively. With built-in statistics and AI capabilities, users can make real-time modifications to campaigns based on actionable insights gathered from the platform. This enables users to optimize their marketing efforts and improve campaign performance as they can make data-driven adjustments on the fly.

One of the standout features of Nielson Marketing Cloud is its integrated platform that allows users to handle every stage of the marketing process in a single location. From media planning to data management and attribution, this holistic approach streamlines the marketing workflow for users. The convenience and efficiency provided by having all these functionalities in one place have proven to be a significant advantage for marketers who are seeking a comprehensive solution for their marketing needs.

Furthermore, Nielson Marketing Cloud has been appreciated by podcast promoters and advertisers as it aids in the execution of audience-focused campaigns and podcasts. The marketing tool in the cloud caters to their specific needs, helping them achieve their goals and target their desired audience more effectively.

Users have expressed their satisfaction with the features provided by Nielson Marketing Cloud, which allow them to organize their marketing process and gain a deep understanding of customer needs. The comprehensive reports generated by the platform have been instrumental in improving advertising effectiveness by identifying current trends and user habits. These insights enable users to fine-tune their strategies, optimize targeting, and deliver more impactful marketing initiatives.

The forecasting and trending information offered by Nielson Marketing Cloud have also proven to be highly valuable for users. By providing users with data-driven insights into market trends and consumer behavior, the platform assists them in making informed marketing decisions. This empowers users to stay ahead of the curve, adapt their strategies to evolving market conditions, and maximize the impact of their campaigns.

Overall, Nielson Marketing Cloud offers a wide range of use cases that cater to different aspects of the marketing process. From calculating ROI and connecting various marketing platforms to niche targeting, audience analysis, real-time visibility, campaign optimization, and trend forecasting, the platform provides marketers with powerful tools to enhance their marketing efforts and drive better results.

Attribute Ratings

Reviews

(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
Nikita Patel | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Sharisse T. Yarde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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