Nielsen Marketing Cloud Reviews

2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.9 out of 100

Do you work for this company? Learn how we help vendors

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-2 of 2)

Companies can't remove reviews or game the system. Here's why.
Nikita Patel | TrustRadius Reviewer
November 16, 2018

Nielsen Marketing Cloud Overview

Score 5 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Read Nikita Patel's full review

Feature Scorecard Summary

Collection of first-party data (2)
5.1
Collection of third-party data (1)
6
Access to Third-party Data Providers (1)
9
Audience taxonomy (2)
5.2
Tag Management (1)
7
Data Analysis Dashboard (2)
5.1
Data Transfer (1)
5
DSP integration (1)
5
Campaign Analytics (2)
7.8
Audience Analytics (2)
6.1

About Nielsen Marketing Cloud

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.
Categories:  Data Management

Nielsen Marketing Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No