Name: Nielsen Media Impact
Author: Nielsen

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Development

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Facility Management

PDF Editors

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

Accounting and Tax Services

Cryptocurrency Wallets

Hedge Fund

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

International Payroll

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Complex Event Processing

Component Content Management

Converged Network Adapters (CNAs)

Density-Optimized Servers

Disk Based Backup

Disk Cloning

Extended Detection and Response (XDR)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Infrastructure Capacity Planning

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Load Testing

Mainframe Monitoring

Managed File Transfer (MFT)

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

OpenStack Cloud

Relational Databases

Test Management

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Personalization Engines

Product Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security Information and Event Management (SIEM)

Security

Car Rental

Catering

Inventory Management

Retail Execution

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Webtrends Analytics

Webtrends

Oracle Moat Measurement

Oracle

Amazon Marketing Cloud

Amazon AWS

TrackMaven

HubSpot Marketing Hub

HubSpot

Oracle Marketing

SAS 360 Plan

Cision Communications Cloud

Cision

Chartbeat

Parse.ly

Nielsen Media Impact empowers ad buyers and sellers to craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Adobe Marketo Engage

Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

Account Engagement

Data Cloud for Marketing

Engagement

Intelligence

Loyalty Management

Personalization

Salesforce Agentforce Marketing

Nielsen Media Impact

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

As a global leader in measurement and information, we believe providing our clients a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. At Nielsen, we’re always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.

Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Nielsen

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Nielsen Media Impact

Overview

What is Nielsen Media Impact?