Name: NielsenIQ Connect
Rating: 6 (2 reviews)
Author: NielsenIQ

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

AI Development

Agile Development

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Enterprise Asset Management

IP PBX

Knowledge Management

Enterprise

Accounting

Anti-Money Laundering (AML)

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Build Automation

Cloud Brokers

Cloud Storage

Data Center Cooling

Data Center Networking

Data Mapping

Data Privacy Management

Data Warehouse

Database Load Balancing

Embedded Database

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed IT Service

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Network Simulation

Platform-as-a-Service (PaaS)

Software Composition Analysis (SCA)

Value Stream Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Analytics

Digital Experience Intelligence

Email Marketing

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Trade Promotion Management

Sales

Database Security

Security Orchestration, Automation and Response (SOAR)

Security

Apparel

Lease Management

Spreadsheet

Vendor Neutral Archive (VNA)

Vertical-Specific

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NielsenIQ Connect (formerly Global Connect, from Nielsen, a separate company since November 2020) provides global measurement and data analytics, with retail and consumer intelligence. They aim to We deliver truth to retailers, manufacturers, and partners through data sets and insights, and enable businesses to make critical decisions. NielsenIQ has 30,000 employees based in over 100 countries.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

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NielsenIQ Connect

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

NielsenIQ

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

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Market Intelligence Tools

NielsenIQ Connect
Formerly Global Connect

Overview

What is NielsenIQ Connect?