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Nightwatch

Nightwatch

Overview

Recent Reviews

TrustRadius Insights

Nightwatch is a versatile software that caters to a wide range of user needs in the field of SEO and website performance tracking. Users …
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Pricing

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Starter

$32

Cloud
per month

Optimizer

$79

Cloud
per month

Agency

$295

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Nightwatch?

Nightwatch Features

  • Supported: Audit Management
  • Supported: Competitive Analysis
  • Supported: Dashboard
  • Supported: Google Analytics Integration
  • Supported: Keyword Rank Tracking
  • Supported: Keyword Research Tools
  • Supported: Link Management
  • Supported: Localization Automation
  • Supported: Mobile Keywords
  • Supported: Reporting/Analytics
  • Supported: SEO Audit

Nightwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Nightwatch is a versatile software that caters to a wide range of user needs in the field of SEO and website performance tracking. Users have expressed their satisfaction with the software's fast and reliable rank tracking capabilities, allowing them to easily monitor keyword rankings and identify fluctuations. The unique feature of showcasing competitor rankings for the same keywords has garnered praise from users, as it offers valuable insights into their competitors' performance. One of the primary challenges faced by users in reporting keyword rankings has been addressed by Nightwatch, providing them with convenient reporting tools to analyze keyword performance effectively. With features like identifying missed opportunities, determining high priority keywords, and improving content strategies, Nightwatch helps users optimize their website's SEO performance. Its geo-location rank tracking feature has proven to be a game changer for users, enabling them to track rankings specific to cities and states. Combining keyword tracking, backlink analysis, competitor rankings, and more in one platform, Nightwatch offers a comprehensive set of features that cater to the diverse needs of its users. The accuracy of the rankings provided by Nightwatch is crucial for users in making informed decisions regarding their SEO business. Users appreciate the software's reporting system, as it enables constant communication with clients through daily reports, streamlining client communications significantly. Nightwatch sets itself apart from other tools by allowing users to track local keywords based on specific client locations, delivering more accurate ranking results. It has become a valuable asset for freelancers and small businesses alike due to its time-saving reporting features and competitive pricing. Users have also found the beautifully designed white-label reports provided by Nightwatch to be both time-saving and enhancing for their agency's image. The software's keyword tracking capabilities, along with generating keyword suggestions and checking backlink profiles, simplify client data tracking and campaign adjustments. Nightwatch aids users in keeping up with Google Algorithm changes by providing daily tracking of keyword rankings. This allows them to monitor the impact on their website's performance and gain insights into necessary improvements. Nightwatch further enhances users' ability to analyze their website's performance by providing access to information about website traffic and backlinks in one convenient location. Users have reported ranking higher in Google search results and surpassing their competitors with the help of Nightwatch. Moreover, the software assists users in identifying valuable linking URLs for smart link building. Agencies benefit from Nightwatch by saving time through automated rank tracking and accessing additional tools all in one place. The convenience of tracking, reporting, customizing reports, as well as comparing and monitoring competition rankings has been

Highly Customizable Dashboard: Many users have praised Nightwatch for its highly customizable dashboard, allowing them to tailor the view according to their specific preferences. This feature has been appreciated by numerous reviewers for providing a personalized and efficient user experience.

Effortless Reporting: The reporting feature of Nightwatch has received widespread praise from users who appreciate its ability to easily generate easy-to-read reports in a quick and effortless manner. Several reviewers have commended this functionality for enabling them to provide insightful and comprehensive reports to clients at a low cost compared to other software options.

Excellent User Interface: Nightwatch's user interface has been highly praised by users for its good layout and ease of use. Numerous reviewers have expressed satisfaction with the intuitive design that allows them to quickly access all necessary information and check their rankings without any hassle.

High Pricing: Some users have found the pricing of Nightwatch to be on the higher side, particularly when it comes to additional keyword tracking.

Difficulty with Location Tracking: Several reviewers have mentioned that they wished Nightwatch was more user-friendly for location tracking. They expressed frustration about having to repeatedly add the same keywords for multiple zip codes.

Limited Competitors at Higher Price Point: A few users expressed a desire for more competitors to be included in their plan at a lower price point. They felt that the current limit of 5 competitors was insufficient and would like to see an adjustment in this regard.

Users have provided several recommendations for Nightwatch based on their experiences with the tool in agency environments and as SEO managers. The three most common recommendations are:

  1. Nightwatch provides valuable performance metrics and accurate ranking data for local SEO services.
  2. It is recommended for tracking rankings without unnecessary features.
  3. Nightwatch is a great tool for tracking individual keywords and competitor analysis.

Users highly recommend Nightwatch for digital marketing agencies, citing its accuracy in SERP and keyword tracking. Despite the potential expense for agencies with only one client, users believe the tool is worth the investment. They also praise the fantastic support provided by Nightwatch.

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