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NinjaCat

Score8 out of 10

12 Reviews and Ratings

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What is NinjaCat?

NinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments.

NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication options. NinjaCat Data Management aims to increase the speed and value of digital marketing performance data flowing into analytics tools outside of marketing.

NinjaCat's analytics produce visuals for presentations. Users can auto-generate polished reports for numerous clients and teams from a single report template, slashing the number of ad hoc templates a team needs to create and manage. Campaign monitoring with NinjaCat helps track budgets and KPIs with real-time updates and alerts.

Categories & Use Cases

Reviews

What users are saying about NinjaCat.
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Very pricey and does not work as they say it will

Justin JonesView profile
CEO / Founder in Marketing at Internet Marketing Expert Group, Inc. (51-200 employees employees)

Pros

  • Easy to use
  • Clean Interface

Cons

  • SUPER SLOW
  • Many times reports do not load
  • Support is not good
  • Very pricey for what it does

Most Important Features

  • Data in one place
  • Automated reports

Return on Investment

  • Cost us over 250 hours and still does not work right
  • Invested over $60,000 and still does not work right
  • Been using for over a year and still things they say should work do not

NinjaCat: In-depth and Thorough Product Supported by a Great Customer Service Team!

Incentivized
Matthew Stewart
Marketing Analyst in Research & Development at Stone Ward Advertising (51-200 employees employees)

Pros

  • Automated Report
  • Data Visualization
  • Customer Service
  • On-Boarding

Cons

  • Consistency with API Connections
  • Number of API Connections
  • Data Errors

Return on Investment

  • It helped us monitor client conversions and profit.
  • We used live dashboards for clients to see their ad costs and profits in near-real time.
  • NinjaCat saves us hundreds of hours each week in reporting.

Alternatives Considered

TapClicks, Datorama, Mixpanel, Lucky Orange, Tableau Desktop and Domo

Other Software Used

Google Analytics, RStudio

Automated Client Reporting, and worth the cost

Incentivized
John KobelView profile
Search Marketing Specialist in Marketing at CF Search Marketing (11-50 employees employees)

Pros

  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

Cons

  • The training was a little rocky, but that should be expected when implementing a new platform with such a vast scope of data sources and reporting formats.
  • Communication with our designated rep was a little difficult. I realize that they were trying to manage their time, but sometimes I just needed a 2-minute phone call to get an answer, and that proved to be difficult.
  • Occasional reporting delays. If you schedule too many client reports on the same day and time, the system can get bottlenecked. We haven't had any recent backlogs, but in the beginning it was troublesome.

Return on Investment

  • Making Client reporting easier and automatic has allowed us more time to focus on managing our clients' digital marketing and increase their ROI.
  • Almost 75% of our clients experienced an increase in leads and sales in the first 3 months. They appreciated the simplicity of the NinjaCat reports that allowed them to see where their digital ad spend was going and what positive impact it had on their top line as well as their bottom line.
  • Some clients are never happy, and any report they looked at just didn't satisfy them.

Alternatives Considered

Google Analytics, Acquisio and Kenshoo (formerly Kenshoo Infinity Suite)

Other Software Used

Google Ads (formerly AdWords), Facebook for Business, Basecamp

NinjaCat helped the business

James Arnold
VP of Digital in Marketing at Farm Journal Media (201-500 employees employees)

Pros

  • The training process was fantastic. Really well done. Customized for our needs.
  • If good data comes in, NinjaCat does really well at spitting it back out the way the tool is expected to do.
  • Customer Service even after training is quick, caring and smart.

Cons

  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.

Return on Investment

  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors

Other Software Used

Facebook for Business, Twitter Ads, Google Analytics

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