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Nozzle

Nozzle

Overview

What is Nozzle?

Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in…

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Recent Reviews

TrustRadius Insights

Accurate and Reliable SERP Position Tracking: Many users have found the SERP position tracking feature to be accurate and reliable, …
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Great tool heaps of data!

9 out of 10
November 08, 2021
Nozzle is the way to go...I use Nozzle for keyword research and rank tracking. It's become my favorite tool because of the detailed level …
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Popular Features

View all 10 features
  • SERP ranking tracking (16)
    9.9
    99%
  • Global SEO (11)
    9.8
    98%
  • Local SEO (10)
    9.8
    98%
  • Competitive analysis (15)
    9.7
    97%

Reviewer Pros & Cons

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Pricing

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What is Nozzle?

Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data. On every dashboard, users can segment ranking data in whatever way suits a particular…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Product Demos

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Nozzle Demo

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LN Nozzle - Wide Angle Fine Spray Hydraulic Atomizing Spray Pattern Demo by SSCo.

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Features

SEO

Core features related to search engine optimization

9.1
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

9.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.9
Avg 8.4
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Product Details

What is Nozzle?

Nozzle is a SERP monitoring software that collects ranking data for target keywords and organizes it into dashboards, where the user can see everything from overarching trends to highly granular data.

On every dashboard, users can segment ranking data in whatever way suits a particular strategy: analyze featured snippets, People Also Ask boxes, paid ads, listings containing reviews or images, and so on. Likewise, Nozzle lets the user assign keywords to keyword groups for maximum organizational capability.

Nozzle’s dashboards are specialized for different tasks. Get an overview of a brand’s performance; analyze rankings by segment, keyword group, URL, or specific keywords; discover and monitor all your SERP competitors; and analyze a single keyword with the help of a snapshot of the SERP, overlaid metrics, and historical comparison tools.

Nozzle can track keywords on any desired schedule, monitoring an entire brand (including social profiles and YouTube channels), and unlimited competitor tracking for keywords.

In a nutshell, Nozzle is designed to provide pure rank tracking power.

Nozzle Features

SEO Features

  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: People Also Ask Dashboard
  • Supported: Featured Snippet Dashboard
  • Supported: Customizable Scheduling
  • Supported: Nozzle Vision

Nozzle Screenshots

Screenshot of Nozzle VisionScreenshot of Flexible ScheduleScreenshot of Competitive Share of Voice AnalysisScreenshot of People Also Ask Dashboard

Nozzle Videos

Nozzle Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Accurate and Reliable SERP Position Tracking: Many users have found the SERP position tracking feature to be accurate and reliable, allowing them to monitor their keyword positions daily and track any changes in the Google index.

Helpful Insights for Improving SEO Performance: Reviewers have mentioned that the platform provides valuable insights and analytics for improving SEO strategy. With powerful advice, color-coded data, and an overview of rank performance, users can easily understand their standing compared to competitors.

Affordable Solution with Responsive Customer Support: Several users appreciate the affordability of the platform, as it offers good value for its features and services. Additionally, customer support is responsive and helpful, offering quick replies and assistance through live chat or an active Slack channel.

Inefficient Login Process: Some users have found the need to click on an email to login annoying, as it takes a few minutes to receive the email. They suggest streamlining the sign-in process for a smoother user experience.

Steep Learning Curve: Reviewers have mentioned that the software has a tough learning curve, particularly for novices in SEO. They feel that improving the onboarding process and providing more hover explanations would help inexperienced users understand the software better.

Complex User Interface: Several users have expressed dissatisfaction with the UI of the software. They believe that it could be improved to be more beginner-friendly and less overwhelming. Specifically, they suggest simplifying data visualization and organizing important information in a single place to enhance usability.

Nozzle receives several recommendations from users for various aspects of its functionality. Firstly, many users suggest reaching out to the support team if needed, as they respond quickly. This highlights the positive experience that users have had with Nozzle's customer service. Secondly, users recommend trying out Nozzle for reliable rank tracking, especially for agencies. This speaks to the effectiveness of Nozzle in providing accurate and trustworthy data for monitoring website rankings. Lastly, users emphasize the importance of having previous SEO knowledge or getting training due to the learning curve associated with using Nozzle. This recommendation underscores the need for users to be familiar with SEO practices or invest time in learning how to properly utilize Nozzle's features.

Reviews

(1-16 of 16)
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December 08, 2023

Nozzle is Fantastic!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
The solution is fantastic and customer service is even better! With the detail and nuance that Nozzle gives, it makes all other solutions look basic and amateurish. The SEP data that this solution provides is wide, allowing you to sleuth competitor information that was previously invisible. PLUS - more surprisingly - is the incredible customer support. The developers and client services are willing to bend over backward for you and demonstrate that this solution is well-supported and in it for the long haul. This is a high trust SaaS which is very rare in the SEO community. Highly recommended and leaves all other rank trackers out there in the dust. And, the pricing is very affordable, and the value is even better since no other rank Tracker comes close to the fidelity of this solution. I would know as I've been in SEO for about 12 years now.
  • Rank tracking
  • Customer Service
  • Competitor data collection
  • UI
Nozzle is well-suited for rank-tracking solutions, ORM, local tracking, and keyword research.
Martin Broadhurst FRSA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've been using this SEO software for a few months and I can say that it's been a huge help. For example, it's helped me identify long-tail keywords that my competitors aren't using and build a profitable business. I like the fact that it lets me easily group keywords into specific campaigns. And I like the fact that it's not too expensive.
  • Affordable.
  • Lots of data.
  • Accurate.
  • Simplifying the presentation of the data - it's overwhelming at times!
  • Training and onboarding.
SEO can be tedious and time-consuming, especially if you're a small business owner with a limited marketing budget and only a few hours a week to spare. Thankfully, this software by Nozzle can help you see results in a matter of minutes.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Nozzle to extract data automatically from within the Google SERP database. This overcomes problems of data extraction usually hidden by Google to the end-user but exposed clearly by Nozzle in its services to us. We can gain huge leverage on the data which positions us ahead of the competition within our digital agency B2B client projects.
  • It extracts accurate SERP positions of keywords.
  • It can track positions of phrases daily up/down in the Google index.
  • It can advise by data extraction and color-coding the necessary focus for increasing SERP positions.
  • Further segregation of Schema types reverse engineering.
  • Keyword phrase difficulty scores.
The Highlight of the SAAS tool is the UI - A work of art to allow fast decisions on focus keys of interest. This will not work without accuracy and the backup of a content plan to increase future SERP positions.
December 29, 2021

One of the best serp tool

Rabindra Jaiswal | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Nozzle is a tool that I’ve been using for a few months now and I am really impressed with the results. The data is very current and insightful. I’ve been able to see what my competitors are doing and how to improve my own website.Nozzle is a revolutionary tool that provides deep dive into comprehensive industry-related SERP data through advanced monitoring tools. It's one of the most powerful SEO tools on the market today. I'm not sure how I got by without it.Nozzle is a web-based tool that provides deep dive into comprehensive industry-related SERP data through advanced monitoring tools. It's one of the most powerful SEO tools on the market today.
  • easy to use
  • affordable
  • support is good
  • I think UI can be improved
I have few websites and I need to check their google ranking and serp data multiple time and nozzle have helped me to achieve this
Eric Tee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Nozzle helps us to analyze our website, Youtube and Twitter ranking in google, and analyze our competitor SEO and SERP performance. It has many tools and functions that can help us on better understand how our ranking positions and more.
  • SEO
  • SERP
  • Analyze how competitor doing in SEO and SERP
  • Unlimited montly keyword pull
  • Keyword research
We analyze how our competitors are doing, especially top leading leaders in our industry, and understand them better and see how it can improve on our ranking in SEO. From the Nozzle dashboard and tools, we can have a very clear data on how our website ranking, and it can analyze it by comparing to previous history data, like months or year, and see if our ranking drops or increases. This is very important to us where we can know which one currently ranks better, and we can take necessary action to improve the results.
December 16, 2021

SEO for Data Geeks

Score 10 out of 10
Vetted Review
Verified User
I've used multiple SEO-related tools and still use more than one, but Nozzle takes the top [spot] when diving into data. With Nozzle and its simple project onboarding, we can quickly collect a ton of data that Nozzle then allows us to overview promptly. With just a few clicks, we can drill into the finer details of the collected data to identify strengths and faults, allowing us to adapt the SEO strategy.
  • Keyword tracking, with history and print screens of the results as [shown] in the SE's
  • Data collections and tools to drill into the data
  • Onboarding is extremely simple
  • Segmentation of brands, assets, and competitors
  • The UI could use some attention.
  • Feature-wise, it already has a promising roadmap; it's just a matter of time.
Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool.
Score 8 out of 10
Vetted Review
Verified User
My team has been using Nozzle for many months to fill the gap of other rank tracking tools that we have. We had many frustrating days with inaccurate and shallow data provided by other rank trackers in the market. Glad that we decided to give Nozzle a try. Nozzle provides accurate and overarching results overview of any keywords. Best part, we could easily configure the device, location and update the pull frequency specifically for each keyword. This allows us to plan and execute our SEO strategy exactly the way we wanted to without wasting much critical resources. I wouldn't hesitate to recommend Nozzle to all digital marketers who are dealing with SEO! Try this out!
  • Rank tracking.
  • Performance overview with important metrics.
  • SEO analysis.
  • UI/UX.
  • Featured snippets.
  • Keyword gap.
  • Team and workspace features.
Nozzle is best suited for experienced digital marketers. This tool provides comprehensive data that might overwhelm the average users who are just looking for a simple rank tracker. That being said, this is the perfect tool for SEO, Rank Tracking, and SEM. But be ready to spend some time learning how the platform works in general.
Score 9 out of 10
Vetted Review
Verified User
I use Nozzle to track my company and clients' keyword rankings on Google. It's elementary nowadays
Pros:
  • Helps shape website content and identify areas for improvement.
  • Set it to check rankings weekly (daily/monthly) vs competitors
  • People behind the software (Derek and team) are adding functionality and improving it every two weeks seemingly
Cons:
  • Email login is annoying
  • Learning curve
  • Keyword ranking
  • Competitor analysis
  • Reports
  • UX/UI
  • Password
  • Password
You're a trainer/coach who releases weekly content, you want to set up tracking and get a weekly report to see how you perform and how your competitors in the same niche are performing; after setting everything up you get a weekly email.
November 29, 2021

One of the best trackers

Score 8 out of 10
Vetted Review
Verified User
Incentivized
One of the best SEO trackers for keywords and competitors. It provides a huge amount of data insights to help identify opportunities. One of the features I like is the list of PAA associated with the keywords. It extracts all questions that populate in the PAA boxes. Nozzle works only on Google SERP. The UI UX could be better. Overall, I think this is a great product.
  • Brand tracking and monitoring
  • PAA
  • Flexible scheduling
  • Integration with Tableau
  • UI
  • UX
  • Organizing the data and clustering the important ones in a single place
Nozzle is suitable for people who want unlimited brand tracking and monitoring. It provides a huge amount of data insights to help identify opportunities. Most importantly, this only works for Google SERP. It does not work for other search engines. If you are a newbie, you probably find it challenging to use this tool. I was overwhelmed with this at first.
Score 10 out of 10
Vetted Review
Verified User
We use Nozzle to track our keyword rankings on search engines. We have used other programs such as Serpstat but this by far is the easiest to use and gives the most relevant and accurate information. This allows us to shape our website content and identify areas for improvement. We can set it to check rankings month, daily, weekly which gives flexibility that other applications don't provide. A useful feature is we can monitor competitors at no additional charge which is a great benefit.
  • Check stats as frequently as you want (such as Daily or monthly).
  • Show an overview of your rank performance.
  • Lets you check competitors at no extra cost.
  • The must click on an email to login is annoying as it can take a few minutes to get the email.
  • The learning curve can be tough.
It's well suited for an easy way to monitor your website rankings. Anyone that has a business website should use a tool like this to keep track of how well your website is picking up on search engines. It does have a learning curve to get started and be prepared to spend some time learning how to use things.
Score 9 out of 10
Vetted Review
Verified User
We used to use a competitor of Nozzle, but the Nozzle team helped us figure out how to use the software and we made the switch. Now, we use it for multiple things. We use it to monitor the health of our website's organic traffic. Nozzle gives us a better view of our data than any other tool that we have tried. This is the only rank tracking tool I use and is great for filtering down to specific data. I like how it automatically adds in the data for you and even has a section in the dashboard to see how it is overtime. This is a great tool for seeing the overall data of your site and seeing what is working and what is not. I am creating a video course for my target audience. I want to see how popular my videos are. I want to know if I should refine my keywords or my video format. Nozzle is a great way to track the popularity of my videos. I am happy to have found this tool for my business. I am using Nozzle to monitor what's going on with my video rankings. I noticed that the script gives you very detailed data. This will help me to better understand my videos. I am sure I will find some useful information.
  • Local rank tracking.
  • Competitor tracking.
  • Data studio api connection.
  • Google search console import.
  • Local seo dashboard.
  • No login with password possible .thats a no go.
I love Nozzle. I never knew that it can track SEO changes to my competitor's sites. They have a little bit of a learning curve, but once you get the hang of it, it is really great. They have a lot of features that allow you to track your competitors.
Dr. Emma Shapiro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
It is being used across our whole organization (although we are only a team of 1) to advance our SEO scores and is helping us understand our ranking, our competition and how we can get to rank 1 on google and also to track our current ranking of current pages.
  • Track rankings
  • Track competitor rankings
  • Give me an understanding of how I'm doing compared to my competitiors
  • It is hard to understand as a novice in SEO, more hover explanations would be helpful
  • I do not think they have automatic reports and notifications but this would be nice to have
  • Their sign in process is a bit odd, as you sign in and then get emailed a link
Nozzle is best suited for tracking keywords and identifying strengths and weaknesses in one SEO, not just in google but in YouTube and social media as well and can give you very granular details. It is also very good for small or large teams as they do accommodate unlimited users in some of their plans.
November 08, 2021

Great tool heaps of data!

Score 9 out of 10
Vetted Review
Verified User
Nozzle is the way to go...I use Nozzle for keyword research and rank tracking. It's become my favorite tool because of the detailed level of data it provides. Nozzle is easy to use and has a great roadmap for the future. I've been using Nozzle for a few weeks and I am convinced that it’s the way of the future. It offers really great insights and detailed data to help identify opportunities. It's considered to be a competitor to Ahrefs (one of the best keyword research tools in the market). The level of detail is copious and they keep adding new features all the time. Nozzle is a powerful analytical tool.
  • keyword research
  • competitor analysis
  • keyword opportunity analysis
  • UX UI Could Be better
  • steep learning curve
  • need time to get used to it
There are simpler trackers around but none as powerful and as customization as this. Rank tracking is an agile game now and to make it work you need to be able to dissect what you need to pay attention to on your site. Nozzle does this better than any other tool I have come across
November 06, 2021

Incredibly powerful tool!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using Nozzle to track our clients websites and their competitors. It's incredibly accurate and gives detailed insights on our clients websites and its competitors. Using this tool, we can take the best actions towards getting our clients websites to the top of the SERPs! The metrics "above the fold" and "Pixels from the top" is a great way to see where your pages are actually listed on the SERP. It even gives your ranking a color. So you know if your're in the blue, green, yellow, orange or red. Really a great and different way of looking at your rankings. You can group your keywords to get the best indication of how your overall SEO strategy is working or just include all the minor keywords which we often forget about, when just focusing on a few.
  • Tracking your own website/brand
  • Tracking competitors websites/brands
  • Powerful insights on rankings
  • Perhaps the UI needs an update to help new the not so experienced in SEO
Tell how you are ranking on your desired keywords. And letting you how your competitors are doing.
Binaya Adhikari | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Nozzle is being used by our SEO Department. We are also youtube Creators. It is one of the best and in depth rank tracking tool i have ever used. Rank tracking for both website and youtube videos has never been so easier. I can monitor my competitors keyword and compare it at the same time. I like this tool so much!
  • Keyword Rank Tracking
  • Competitors Rank Tracking
  • Brand Monitoring
  • Data Mining
  • UI can be improved
  • They should add more locations
  • Dashboard should be beginner friendly
Nozzle can be extremely helpful if you need to track your keyword ranking and love the in depth analysis. It can monitor your competitors website too and leave you with so much data. In case you are Beginner in the SEO field, it might not be suitable to you. The dashboard looks too complex in the beginning.
Score 8 out of 10
Vetted Review
Verified User
I was using another rank tracker & did a trial on this. It’s great & I purchased it PROS Great that we can change data pull frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this) LOTS of data Great that there are videos for a quick overview They have an active Slack channel, and replies are really quick CONS - UX could be better. If you're now, it may take a few days to get used to. The good news is that there are loads of tutorials, videos, and a live chat Looking forward to growing with Nozzle
  • - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
  • - LOTS of data, and many ways to visualize them
  • - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick
  • Data visualization is cluttered, and can be simplified
  • UI takes time to get used to, as they are trying to provide as much as possible
I believe Nozzle is great for someone working on a Desktop with a larger screen, who is able to view a lot of data at one time. Mobile view is currently not Nozzle's strength. So if you're someone who is obsessed with SERPs and wants to review them hourly and every day, then it may be troublesome for you. Some of the charts require you to turn to the horizontal view.
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