Name: Nurture
Price: 95 USD
Author: Nurture

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Flowchart

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Meeting Management

Online Notary

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Wallets

Travel Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Change Management

Cloud Storage

Converged Network Adapters (CNAs)

Data Deduplication

Data Science

Email Verification

Firewall Security Management

Fraud Detection

Identity Verification

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Migration

Network Performance Monitoring

Network Traffic Analysis (NTA)

Output Management

Robotic Process Automation (RPA)

SaaS Management

System Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Marketing

Headless CMS

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Headless eCommerce

Sales

Operational Technology (OT) Security

Security

Aviation

Camp Management

Computer-Aided Manufacturing (CAM)

Construction Workforce Management

Last Mile Delivery

Nonprofit CRM

eDiscovery

Vertical-Specific

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Nurture is a marketing automation SaaS (software-as-a-service) web application designed by Better Software, LLC. According to the vendor, Nurture aims to help marketers build trusted and personalized relationships with their customers and partners. The product is targeted at small businesses and caters to marketing professionals, sales professionals, e-commerce businesses, SaaS companies, and non-profit organizations.

## Key Features

**Sticky Notification Bar for Engaging Visitors**: According to the vendor, Nurture provides customizable sticky notification bars that can be displayed at the top or bottom of web pages. These bars offer a non-intrusive way to announce offers, share press releases, showcase media coverage, and provide free downloads, aiming to effectively engage website visitors.

**Exit Intent Popup for Converting Visitors**: The vendor states that Nurture offers personalized exit intent popups to grab the attention of visitors who are about to leave a website. These popups can be customized to convert visitors into subscribers or customers, making them useful for growing email lists, announcing discounts, and sharing white papers and case studies.

**On-site Engagement to Turn Visitors into Subscribers**: Nurture's on-site engagement feature, as claimed by the vendor, allows businesses to convert website visitors into subscribers on social platforms. This feature enables real-time engagement with visitors, encouraging them to subscribe for critical market insights and user feedback.

**Surveys to Gather Insight from Website Visitors**: According to the vendor, Nurture enables businesses to reach real-time website visitors and survey them for valuable market insights and user feedback. This feature aims to help businesses gather information directly from their target audience to inform their marketing strategies.

**Smart Segmentation for Effective Database Organization**: The vendor claims that Nurture offers tag-based segmentation, providing a natural and intuitive way to organize a marketing database. This feature allows for easy categorization and organization of contacts based on their interests and behaviors, facilitating effective targeting and personalization.

**A/B Testing for Email Templates and Subject Lines**: According to the vendor, Nurture provides a user-friendly A/B testing functionality for email templates and subject lines. This feature allows businesses to test different versions of their emails to optimize their effectiveness and improve engagement with their audience.

**Triggered Rule-based Messages for Personalized Communication**: The vendor states that Nurture allows businesses to set up rule-based messages that are triggered based on specific actions or behaviors of customers and prospects. This feature enables businesses to engage in highly personalized and targeted communication, enhancing the customer experience.

**Real-time Alerts for Sales Team Engagement**: According to the vendor, Nurture provides real-time alerts to notify sales teams about engaged prospects. This feature aims to keep sales teams updated on prospects who are showing interest, enabling them to take immediate action and connect with potential customers.

**Comprehensive User Profiles for Detailed Engagement Tracking**: Nurture tracks all granular actions of prospects and customers, creating comprehensive engagement profiles, as claimed by the vendor. This feature provides valuable insights into individual contact behavior, helping businesses tailor their marketing efforts accordingly.

**Reports and Metrics for Campaign Analysis**: According to the vendor, Nurture tracks and reports metrics throughout the platform, from campaigns to templates to contact profiles. This feature allows businesses to analyze the performance of their marketing efforts and make data-driven decisions to optimize their campaigns.

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Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Nurture

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Nurture

Overview

What is Nurture?