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October 24, 2019
NUVI is being used by the marketing department, specifically with our social media team. We support other members of staff with listening requests around big client events or ongoing support. It allows us to stay on top of what is being posted online around our business and track any links that are shared. The tool gets better the longer you use it as it collects rich data and you are able to compare time periods together. Our clients also love the generated reports that NUVI creates. It's extra helpful in crisis situations.
- NUVI does a nice job of sentiment scoring. No computer program is perfect, however it is much better than other social listening tools that I have tried.
- NUVI does an excellent job of tracking specific URLs that you want to measure.
- NUVI has a sophisticated email alert system that comes in handy when clients are experiencing a PR crisis. We are able to receive automatic alerts when conversation volume increases.
- I wish that NUVI was able to pull historic data.
- I wish NUVI's chart export was a bit better. When you save them as images, the text is white, so it doesn't work well if you want to put them in a Word doc or PowerPoint slide.
- The way that NUVI displays Tumblr re-blogs is repetitive and isn't very helpful when reviewing mentions.
November 09, 2019
NUVI is used as a tool to follow hashtags and brands. It is used in a teaching environment and a research setting. It's primary use in my social media class where the analytic team reports on relevant brands and our own group's social presence. It is also a very useful tool for several research projects that have been published in academic journals.
- In the classroom, it is relatively easy to use for my students. They can quickly begin tasks that they have been assigned.
- I love the ability to "go back in time" with Twitter mentions.
- As a research tool, I like the ability to access the data in an excel or CSV format.
- I would like to have more mentions for the price we pay.
- It sometimes is a little slow to publish reports.
- Sometimes there are technical difficulties that take a day or two to solve.
October 23, 2019
NUVI is a great tool to help segment social media channels into easily digestible pieces. We used NUVI to help monitor our social media activity, and also it was a great tool to help us monitor competitor reach and activity.
The dashboard makes it very easy to use, and the biggest plus to this platform was the simple reporting that has. It made sharing the insights very simple with the other executives on the board.
The dashboard makes it very easy to use, and the biggest plus to this platform was the simple reporting that has. It made sharing the insights very simple with the other executives on the board.
- Social media management and monitoring
- Reporting and analytics of social media channels
- Campaign monitoring and analytics
- Easier set up of campaigns and more walk through videos
October 20, 2017
It was strictly being used to help support social media marketing strategies. It was extremely beneficial in day to day operations as well as high-level strategic decision making. It actually allowed me to manage the entire social media strategy without having to hire another support person. It also help drive over a 1500% ROI in social media ad spend.
- Social media listening
- Content publishing, scheduling, and posting
- Strategic social media decision making for our industry
- None that I can think of - every issue I had with Nuvi they fixed within three months of me signing up for the program
October 12, 2017
We utilize NUVI to post on social media channels for each of our hotels and restaurants. We also use NUVI to run analytics reports for all of our properties. We use it on a corporate level to view the performance of the entire portfolio, as well as on a property level to manage and post on listings. Primarily we utilize the channels and publishing features. The major problems it solves for the property is the ability for multiple people to collaborate and post on multiple channels. For our corporate team, it solves the problem of not being able to see on a wide scale how our properties are performing.
- Aggregate analytics reports
- Calendar view of scheduled posts
- Post to multiple platforms
- Can be glitchy
- Color pallet is dark some users do not like it
- No spell check in posting
- Setup of monitors confusing for basic users
- No backup of scheduled posts if platform crashes
May 04, 2016
My company has been using NUVI for about 2 years now and we have loved every bit of it. It is currently used by the PR department to track mentions of our corporate office and our 30+ divisions. NUVI has truly helped us stay aware of what's happening within our company (on the Internet). We're the parent company of over 30 divisions, and a lot of times it's hard to be on top of what each division is doing in its community. With NUVI pulling mentions from all over the Internet, it has become drastically easier to keep track of community relations involving our divisions. Our senior management appreciates it, too!
- Reporting feature allows you to build unique, detailed reports based on your preferences
- Social stream allows you to see updates in real time and has a very attractive view
- Customer service is always helpful, responsive, and attentive
- Dashboard is very inviting and appealing
- Search feature can sometimes not pull accurate results or any results at all
February 01, 2016
Our Digital team uses NUVI to mostly do ad-hoc projects as necessary, with a few monitors set up to continually track mentions. We are pretty happy with most of what NUVI has to offer, and the social listening reports we crafted from the listening (separate from their own reports) have helped us win some business.
Pros of using NUVI:
- I have had no trouble with their customer service, and our account manager is helpful and understands what we need to do. She doesn't push us to spend more if we their solution is not the right one for us.
- Being able to preview mentions before pulling lets us preemptively block unrelated mentions.
- The dashboard provides a lot of useful information, and you can always extract more details such as top keywords and sentiment analysis.
- The reports you can pull from the platform has its own uses and has been helpful in giving more context to our own crafted reports.
Some improvements can be made, however:
- It is a bit tedious to weed through non-related mentions that get pulled in or to change sentiment in bulk.
- Their updates are not as frequent as some other online platforms I have used and don't always include updates about suggestions we made.
Pros of using NUVI:
- I have had no trouble with their customer service, and our account manager is helpful and understands what we need to do. She doesn't push us to spend more if we their solution is not the right one for us.
- Being able to preview mentions before pulling lets us preemptively block unrelated mentions.
- The dashboard provides a lot of useful information, and you can always extract more details such as top keywords and sentiment analysis.
- The reports you can pull from the platform has its own uses and has been helpful in giving more context to our own crafted reports.
Some improvements can be made, however:
- It is a bit tedious to weed through non-related mentions that get pulled in or to change sentiment in bulk.
- Their updates are not as frequent as some other online platforms I have used and don't always include updates about suggestions we made.
- Brandi, our account manager, has been very helpful so far. She knows that we mostly use the social listening for ad-hoc reports and less often for continuous listening, so she informs us but doesn't push new features if they are not appropriate for that purpose.
- We have been able to make cleaner mention pulls with the mention previews. For example, we noticed some strange keywords being used around a certain celebrity that we wanted to research (they were coming to Broadway in a musical). We noticed that there were random diet-related mentions that used this celebrity's Twitter handle for bigger awareness. We blocked that and a few other unrelated mentions before pulling the data.
- It would be nice to have a more aggregate way to delete unrelated mentions and change sentiment on mislabeled mentions. Right now, you have to scroll through the "Back" and "Next" pages to look at different time ranges, and it can take a long time to clear them all.
- One thing that we suggested a while ago but never got an update on was to be able to change sentiment/delete mentions from a specific time. We noticed that during one of our ad-hoc projects, there was a big pocket of unrelated mentions in one particular evening. Instead of being able to lump these mentions together and delete them, we had to do the above method of searching for these mentions and deleting a few at a time.
My primary clients are publishers and authors, who seek to understand the conversations centered around books and writing/reading. The biggest benefit I was able to bring was to be able to show clients how their key competitors were leveraging social media, which helped my clients establish best practices and new ways of thinking about their time on social media.
- Social Media Conversation tracking - thorough and solid reporting
- Influencer Tracking - a key metric and surprisingly useful
- Customer Service - my client representative Brandi blew the doors off! Every time I needed her, she was responsive and creative with solutions
- Accurately identifying targets who share the same name, but are different entities.
- More thorough Facebook reporting
- More customized reports
January 29, 2016
I'm primarily using NUVI for the following:
* Brand monitoring
* Tracking shifts in sentiment as a means of measuring creative effectiveness
* Audience profiling
* Influencer identification
* Influencer ranking
* Channel monitoring
- Dashboards - The standard dashboards are very client friendly. I initially starting using NUVI as a tool I platform I can easily project in my clients' social offices.
- Reports - Out of all the social listening tools, NUVI has the best standard report templates and the best customization options. I've been able to shorten our weekly social listening reporting process from hours to just a few minutes.
- Boolean - NUVI has the easiest Boolean builder of any social listening platform. For those not accustomed to building blocks of Boolean, NUVI has a few fields to fill out that will do it for you. In a few hours, I've trained interns to build rather complex Boolean [searches] that used to require experienced analysts.
- Live Mention Stream - For real time activations, nobody can beat NUVI's real time stream. Down to the second, I've used NUVI to effectively run Super Bowl parties, live Twitter chats and event surprise and delight campaigns.
- Facebook - NUVI is one of the only platforms offering private Facebook data!! 'Nuff said.
- In general, the flexibility of the platform is fantastic. I've been able to easily create monitors for keywords, monitors that track a list of specified handles, influencer identification, been able to pick out markets most important to brand based on conversation density, and easily create charts comparing the volume and sentiment of conversation around 100 influencers on a week to week basis. In my experience there are no other tools that can handle this breadth of activity (especially access to private Facebook data), especially within the price point.
- Monitor Management - It can be difficult to nest monitors into projects and then easily administer those projects. Additionally, there are few tools for changing a large number of monitors at once.
- Historical Data - NUVI doesn't offer much but this is more of an industry issue as most social platforms don't provide easy access to their historical data.
- Browser support - NUVI works much better on Chrome than Firefox.
Nuvi is used by our communications team to provide social media analytics on our campaigns and general brand awareness. It allows us to collect and report on social media engagement in a much more detailed way than we've been able to do previously - offering quick downloadable summary reports as well as detailed stats.
- Hashtag tracking
- International reach and spread
- Historical data downloads
- Grouping/categorisation of campaigns
- Integration of other tools - such url shorteners
- Speed of report generation
Wanted to use it to monitor social channels, engage with influencers, track social engagement, and schedule posts to various social media channels. It is being used by myself. So far, it has not addresses any issues. The IDEA of it is great, does it work as well as they sell you on? If you are a HUGE business, sure it might, but not without a lot of work to decipher all their graphs, skim through activity one grueling minute at a time, and click on hundreds to thousands of bubbles INDIVIDUALLY to engage with people. If you are a small company, forget it. This service will be a complete waste of money. Not to mention they will say whatever they need to to trick you into a contract and then bind you to it for an entire year.
- Good idea in theory
- If it worked as well as they say and didn't require so much work, it may be beneficial
- Looks nice
- I dislike that they don't send invoices at all before you are charged and if you try to access invoices in your account, don't worry you can't because they don't exist there.
- I dislike that we were told we had a 30-day no-contract trial that wasn't even long enough to build up enough useful data to see if it was even worth the $300/mo they charge. Not only that, we are such a small company with so low of mentions it has been COMPLETELY useless. They don't care, they just want your money. And because we emailed them a few days after the 30 day trial (including weekends) they "talked to their lawyers" and "the lawyers" just couldn't let us out of the contract. How desperate are they that they need our $300/mo if they have such large companies on board that they brag about on their website?
- I also dislike how there is no useful way to engage with Instagram. If you have 1,000 bubbles of engagement you have to click them all individually and change the color to know what you have even checked or not checked. It is tedious, time consuming, and a complete waste of time. I don't even know how large companies manage this because of how much work it is.
- Monitors are hard to set up, you have to specify and narrow down SO much just to tailor it to what you need. You can't be too broad, but you can't be too specific. They will ask to set up calls all day to waste your time just telling you all the work you need to do to get it right.
- ZERO benefits. We are too small of a company and it is completely useless. They didn't have any sympathy for our less than 100 mentions a day and have bound us to the contract anyway. Cell phone providers don't even lock you into contracts any more. I think they are extremely desperate for money.
August 15, 2016
We were looking for a tool to help enhance our social media services offerings and I came across NUVI! One of the things it does above and beyond the tools used for publishing only, is to help monitor both the content and the sentiment of social conversations in a very interactive and graphic way.
- Powerful graphing capabilities
- Multiple targets for brands or topics
- Great onboarding and ongoing team support to help users get up to speed with a very powerful toolset
- It is a very robust toolset once you learn the language and how to exclude content that isn't a fit. It could be a little more intuitive.
- Their annual agreements seem to be an outdated concept in the current internet SaaS world.
April 06, 2016
I use Nuvi to build magical monitors, that help me listen to angry people and provide my service as a solution to their distress in real time. It's being used by the social media and marketing department for now, as well as the entire organization to keep an eye on our competitors. It helps us find and build our community, push sales to people who are interested, and listen to the conversation about the market as a whole. It helps us come up with new strategies, create relevant content that increases visibly, shareability and as such, potential for virality.
- Account management: Amber, my sensational, informative, creative, personable, business savvy Nuvi rep is some sort of magical fairy woman sent to me from the depths of internet wisdom.
- I cannot express how great the customer service is at this company. With me from the very start, having a Nuvi rep by my side has made a huge difference in my understanding of the product as a whole. Not only have I been able to create intuitive, specific monitors, but the leads we found helped us build our entire community.
- The visualizations, particularly in the stream view are INSANELY intuitive. Putting data into a visual format makes it easy to understand, easy and almost FUN to interact with, and easy to analyze, read and access for social strategy. Totally what sold me on the product in the first place:)
- I'm sure there are places, but I'm quite content for now:)
February 23, 2016
We use Nuvi for social monitoring, listening, report generation and the identification of key influencers. It's a great tool for keeping a finger on the pulse of what is being said not only about our brand, but also our industry. We can track campaigns as well as the general sentiment about our brand.
- Creating reports is SO easy! You determine a time range and click a button. They're very editable and you can choose what information to include (more detailed for teammates; top level points for executives).
- Their customer support is among the best I've ever experienced. They reply quickly when I have a question, and are excellent at making sure users understand the full capabilities of the tool (to maximize value).
- Nuvi gives you a easy-to-read clear picture of the conversations around your brand online.
- They don't yet have a good way of showing Share of Voice.
- Nuvi could improve by providing better graphics in their reports - and granting the ability to grab sections to include in presentations.
We use NUVI to monitor social media activity as it relates to our clients. It's also a great tool for content marketing (discovering new content ideas, measuring the impact of what we create, etc.). We've also been able to use it for some experimentation and trend discovery. Overall, it has become a pretty important part of what we do.
- Combines visuals and data so it's easy to understand.
- Allows for deep dives into social media data.
- Easy to make customized reports.
- Initially it can look a bit daunting but the tutorials and training really helped answer any questions.
While I was making the decision to join Smarsh, I made the requirement of getting Nuvi part of my employment package. In order to successfully implement a social strategy we needed a comprehensive social media listening tool. Nuvi was the best tool I have ever seen in this space. Their support is amazing. I really appreciate being able to reach out to my customer success manager and she has always been prompt and great at making my job easier!
- Social listening.
- Facebook user analytics through their Audiences tool.
- I would like the see the sentiment tool have learning capabilities.
- I wish the editing of dashboards would auto-update the others.
February 17, 2016
NUVI is one of my agency's primary tools to monitor the digital/social market as well as measure the success of our clients' campaigns. My team of four all understand the power of NUVI and how to use it. We look at it as a game changer in positioning us as industry experts within social media. The problem it addresses is the ability to monitor and react in real time to social media and tap into the latest trends.
- Provides us with key influencers who are participating in targeted social conversations allowing us to jump into the conversation.
- Allows you to view and measure positive sentiment and negative sentiment providing you the ability to speak up real-time and shift the conversation and drives sales/ROI.
- Real time monitor of the social space from trends/hashtags, influencers and regions AND the ability to jump in and chat it up
- Additional add-on features does not sit right. For example, you fall in love with the platform and feel you are monitoring Facebook correctly to then be told there is a new tool available with better analytics at an additional $50+ cost. Feels a bit like bait and switch. I understand they are just trying to monetize things better, but it just does not feel right.
- Integrate a bulk loader for content to load mass automate content.
- Provide content suggestions for campaigns.
We use NUVI for social media monitoring, analytics and reporting. I really think we are helping some of our clients realize gaps in their social media activity. NUVI also helps our clients stay abreast of the most recent conversation surrounding their brand. It is beneficial to not really wonder what people are saying on social media - that uncertainty is remedied by simply creating a monitor in NUVI.
- There are many "best" things about NUVI. One, the intelligence of the platform has given us an opportunity to serve our clients in a more in-depth way.
- The information in the reports is invaluable with either long-term or short-term campaigns.
- The convenience of NUVI in being able to tailor alerts so specifically is useful for us, so we can be sure we are always updated with the latest information on a monitor.
- Something I dislike is the inability to generate the total reach of negative mentions in a report. There is a back door way to do this though, which is helpful.
February 01, 2016
I've implemented NUVI for two companies going through difficult, high-profile transition events. Both organizations needed real-time, comprehensive social media monitoring for use by their marketing, legal and operations groups.
- Excellent visualization of social media news streams.
- Comprehensive coverage of multiple social media platforms.
- Excellent support.
- Unless you work with it on a regular basis, NUVI can seem complicated to set up and modify.
February 01, 2016
Nuvi makes social listening and reporting much easier. We have shaved off the time it takes to analyze and build reports for our clients.
- The customer service is absolutely fantastic. We love that they are willing to get on the phone to help setup monitors to make sure we get the information we are looking for. The visual reporting including a quick to scan sentiment map make analyzing for our clients super easy.
- Haven't found anything yet that we dislike. Building the monitors properly is the key.
February 01, 2016
We use NUVI as our white labeled solution for social media, big data analytics and visualization engine. It has a comprehensive social media analytics engine for understanding global or localized sentiment in different languages pulled from the top 10 social media sites and over 4M RSS feeds. We use it to address following issues for clients:
- Determine global threat vectors for the federal and national security market
- Determine national hot topics / flash points for commercial, homeland and national security markets
- Provide the ability to leverage social media to analyze the social profile of an individual for federal agencies that require background checks.
- Social media analytics engine to understand global or localized sentiment.
- Broad set of languages and social media data pulled from the top 10 social media site and over 4M RSS feeds.
- Great customer support.
- Compelling Visual BI.
- Facebook APIs have been terminated and a separate service must be purchased to gain direct Facebook intelligence. However, the action is more related to Facebook’s business decision and a work-around has been devised by NUVI.
My company uses NUVI to track and analyze organic conversations surrounding our client's products and services. We also use NUVI to analyze success/failure in our social media marketing campaigns. We use this product in the social media department, but we also implement it in bids to new clients to learn more about the conversations surrounding their industry as well. This product allows us to spend more time planning strategies as the analysis is so much easier, and faster, to access.
- Deep Listening - NUVI delves deep into conversation
- Social Media Impact - NUVI allows us to sort through years of social media posts to determine which ones worked best
- Facebook comments - NUVI does not have the capability to access Facebook comments on posts
January 28, 2016
Nuvi is my go-to platform for following in-depth conversations about my brand, scheduling posts, and gathering audience insights. The analytics and insights I gain from Nuvi are shared within my department and with upper-level administrators in my organization. I'm using Nuvi to manage my social networks in one, easy-to-use location. Nuvi does just that. I can monitor mentions from every social network from multiple perspectives in the blink of an eye.
- Nuvi's customer service is top-notch. If I ever have a problem, which is rare, I can count on it being solved within a few hours.
- Nuvi makes keeping up with social media FUN - with its beautiful interface and natural, easy-to-use capabilities.
- Nuvi has it all - monitoring, publishing, reporting and audience insights!
- I'd like to see Nuvi include more audience insights in their generated reports.
January 27, 2016
We want to listen to the conversation about our brand and better shape our campaigns based on our consumers’ wants and needs. Nuvi enables us to do that.
- Beautiful user interface.
- Visually stunning.
- Enables you to effectively monitor the conversation taking place about your brand through social media.
- Superior analytical software.
- Live monitoring provides instant ability to connect and engage with EVERYONE!! Not just those who show up in your feed.
- Comprehensive reports provide immediate feedback that is easy to understand.
- Detailed analytics facilitate the monetization of social media platforms.
- Quick and helpful customer support.
- Presentation mode provides impressive insight to the casual consumer.
- Sentiment tool is not entirely accurate. However, sentiment is easily corrected by the admin.
- Historical data is not easy to find. Would be nice to pull numbers/data on keywords that trended that you were not originally tracking.
- Would be nice to have more analytics regarding Instagram (this is probably hindered by the amount of data Instagram will actually let you see).
March 29, 2016
NUVI is used by the marketing department to monitor and protect our brand as well as keep track of the competition. It makes publishing to all of our social media outlets a breeze and the reporting is incredibly robust.
- Ease of use
- Publishing all-in-one
- Robust reporting
- Almost too powerful
- Data can sometimes be overwhelming
Nuvi Scorecard Summary
What is Nuvi?
Nuvi is a social analytics and customer experience management platform built on a proprietary language engine boasting listening with high accuracy. Nuvi helps users listen, plan, publish, engage, analyze, locate, review, and capture to support better customer experiences.
Nuvi Screenshots
Nuvi Integrations
Facebook Pages Manager, Facebook for Business, Google My Business, Bitly, Reddit, Instagram, Twitter, Linkedin
Nuvi Competitors
Nuvi Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
Nuvi Support Options
| Paid Version | |
|---|---|
| Phone | |
| Live Chat | |
| FAQ/Knowledgebase | |
| Social Media | |
| Video Tutorials / Webinar |
Nuvi Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
| Supported Languages: | English, Chinese, Russian, Spanish |