TrustRadius
https://media.trustradius.com/product-logos/7Q/DF/00HQSV02IIRL.jpegVerizonQuick & Simple2019-03-09T19:52:09.943ZThis is being used by our programmatic team in order to help target for our clients.,Targeting is positive.
Easy to work with from a planning perspective.
Has shown positive performance.,Viewability is not always the best.
Can not always stack up against premium partners.,5,This hasn't been proved well enough.,The Trade Desk,B2CKristin RobertsOath Review2019-03-09T17:42:51.509ZWe use Oath to monetize display advertising. We are a media company with 15+ news, information, and entertainment websites.,Monetize display inventory.
Customer Service.
Availability to monetize other forms of digital advertising.,Reporting
UI
Video,7,It provides bid density within our header bidding stack.
Has effective demand to monetize many forms of display advertising.,ADTECH,B2CJustin HansenBrightroll review2017-10-24T19:15:24.045ZThe ability to buy video programmatically with the guarantee of low fraud and premium inventory helps us reach the right audiences at the right cost. Reporting is always transparent and targeting is more accurate than traditional programmatic ad market places. Brand safety is also better and more secure than other networks.,Yahoo audience data give accurate targeting.
Transparent reporting helps give more control over buys.
Premium inventory means quality coupled with reach.,Oath network may give priority to sites on the Yahoo network.
Reporting interface is clunky and somewhat slow.
UX seems to take precedence over functionality.,8,High ROI in terms of quality content for reasonable reach & cost.
Expensive when compared to other programmatic networks.
Lower reach compared to Google.,TubeMogul and AdRoll,B2CEamonn KellyBrightroll for Efficiency/Reach2015-10-21T15:08:35.892ZBrightroll was used by the organization as a vehicle for video buying. The big draw for Brightroll was efficient pricing which was a priority for the some of the big brands that I worked on. Compared to other vendors that were also on the plan, our contact was very skilled and could speak to the needs of my agency and my client.,Customer Service - easy to reach staff
Efficient and Competitive Pricing,Site List Transparency - we weren't too thrilled that our site list was only partial
Performance was less than desired - our client wanted to see better click through rates and video completion rates,7,Better understanding of the video space
Better understanding of programmatic media,YouTube, Teads and YuMeVerified User
Unspecified
Oath Ad Platforms (formerly Brightroll)
7 Ratings
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