Oath Ad Platforms (formerly Brightroll) Reviews

Programmatic solutions are the best spot for this. Any time a high, premium environment is needed, this isn't the best option.

It is well suited to monetize display (desktop + mobile) header bidding impressions. We used it for video and did not have great success, however, that is not our specialty.

Premium inventory of programmatic video knowing that quality content will be shown on our videos. Low fraud recorded by third party tracking and higher viewability. Audience targeting is highly detailed and gives quality user base for which to target. Suited for large scale campaigns. Not really worth it for smaller campaigns.

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.