Useful tools for data validation and protection
ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is …
ObservePoint
ObservePoint
ObservePoint
Starting at $158 per month
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What is ObservePoint?
ObservePoint is a web analytics tagging audit tool.
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $158 per month
Product Details
- About
- Tech Details
- FAQs
What is ObservePoint?
ObservePoint is a web analytics tagging audit tool.
ObservePoint Video
Web Journey Manager - ObservePoint
ObservePoint Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
ObservePoint is a web analytics tagging audit tool.
ObservePoint starts at $158.
Reviewers rate Support Rating highest, with a score of 10.
The most common users of ObservePoint are from Enterprises (1,001+ employees).
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April 22, 2022
Useful tools for data validation and protection
Score 8 out of 10
Vetted Review
Verified User
ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.
- Optimize customer experience
- Data protection
- Data Tracking
- Website Audit
- API Configuration
- Easy Navigation
- Data Loading Time
ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.
- It Validates the deployment and accuracy of analytics and marketing technologies and data.
- Technology Governance feature ensures your data collection tools and processes are executing as planned.
- Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data
- The web audit feature can be made better, as the errors which it recognises, takes time
- Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
- The rules feature, only shows limited failures, I would appreciate if the developers can work on that too
December 10, 2021
Great tool for tag validation
We're using ObservePoint in our organization primarily for tag validation on daily basis.
- Validates the presence of relevant tags/pixels.
- Validates the presence and correct value of variables.
- Discovers bugs.
- Ability to customize email report/alerts.
- Minimizing appearance of 429 calls.
December 06, 2021
Great Audits for better implementations.
This helps us keep a pulse on our current implementation. It helps us gauge how things are set up and when there is an issue we can get to that to more accurately track the real actions on the site.
- Analytics Audit
- Tag Audit
- Specific Variable Audits
- Organized Output of the datasets for actionable next steps.
- Some output could be better organized or given more ways to slice and dice the output.
January 17, 2020
ObservePoint Review
We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch tagging errors before they become an issue for our business, also helps us better understand user journey on the website and make recommendations. The combination of technical review and user engagement review is helpful, especially when used with other analytics tools.
- Custom tagging is very important when you need specific tags tailored to your website needs.
- The dashboards are great, user friendly and you can share them with coworkers easily.
- Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
- Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
October 02, 2019
ObservePoint is critical to your MarTech stack
ObservePoint is used in several departments. For me, ObservePoint ensures that our website is loading everything that should be loading, and that online processes/paths are working properly. It automatically checks my site so I can be confident my analytics codes are collecting the correct data.
- Tag presence validation - ensuring all tags are where they should be
- Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break
- Report organization - reports can be difficult to find
Score 2 out of 10
Vetted Review
Verified User
[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.
- Covers a wide range of tags.
- Can easily audit site to locate pages missing tags or have obvious tag issues.
- Can create custom simulations for more detailed tag validation.
- UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
- Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
- Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
September 02, 2015
Puts web analytics team on front foot!
Score 9 out of 10
Vetted Review
Verified User
ObservePoint is being used for tag auditing, quality assurance and data integrity.
- Tag discovery
- Tag auditing
- Testing and automated scanning of lower environments prior to release
- Watching competitors
- It can't scan past server side password boxes which is really problematic
- Its capabilities for journey simulation are somewhat limited
- It tends to over-report problems leaving you to manually create a laundry list for dev
July 18, 2014
ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
Score 10 out of 10
Vetted Review
Verified User
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.
- Online training
- In-person training
- Self-taught
Yes
There was a small availability impact but it was trivial and we were notified to expect it well in advance of the event.