TrustRadius
ObservePoint is a web analytics tagging audit tool.Puts web analytics team on front foot!ObservePoint is being used for tag auditing, quality assurance and data integrity.,Tag discovery Tag auditing Testing and automated scanning of lower environments prior to release Watching competitors,It can't scan past server side password boxes which is really problematic Its capabilities for journey simulation are somewhat limited It tends to over-report problems leaving you to manually create a laundry list for dev,9,Enhanced trust in the data. Puts web analytics team on the front foot, we inform the business that a snappage has occurred , rather than the business informing us via wonky metrics. Very good for discovery, what tags have I got across my digital estate?,Screaming Frog SEO Spider and Selenium,10,NoObservePoint is a business critical solution for identifying actionable insight with web site tagging.This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.,The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive. All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database. The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation. Standard reporting within the UI is robust and easy to consume.,I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties. Auditing highly secure site content can be problematic depending on the method of authentication.,10,ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers. Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site. Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.,,10,70,2,Identifying tagging inconsistencies that have a negative impact on reporting accuracy Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement Data inflation from improper tag implementation,Monitoring and capturing tagging changes using the Simulations feature Being able to manually audit purchase conversion funnel tagging,Looking forward to being able to audit Mobile Applications,Yes,Product Features Product Usability,If I could go back in time with the information I have today I would have started with ObservePoint and saved all the wasted time and resources trying to work with other solutions.,Implemented in-house,No,Change management was minimal,Learning to use the manual audit Firefox plugin,10,Online training In-person training Self-taught,10,10,Self learning takes a bit more time but it can be done. I recommend getting product training either remotely or on-site as a best practice.,10,Start out with small audits to test the results of the different features and filtering.,No - there is no facility to customize the interface,No - the product does not support adding custom code,It is possible to create some template type filtering for commonly used advanced reporting.,10,Yes,We identified a defect that was business critical for us and ObservePoint engaged their engineers then developed, QA'd and deployed a fix to production on the same day.,Setting up the audits Gaining actionable insight from built in reporting Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.,I didn't find anything particularly difficult or cumbersome when using ObservePoint,No,10,10,10,8,Microsoft Excel,Not at this time,File import/export,10,Start small with high value features then build on that. Regularly query all stakeholders to identify new features to add/grow the integrated solution.,10,10,Price, feature additions,All of our needs and requirements were and still are being met and or exceeded.,Yes,New and improved infrastructure globally that has significantly improved UI and Audit performance. Improved look and feel of the report export emails.,Ability to audit mobile applications. Ability to audit multi-track events Enhanced automated secure site authentication Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events,No,NoShows Potential but Terrible UI Makes it Difficult to get Good ROI[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.,Covers a wide range of tags. Can easily audit site to locate pages missing tags or have obvious tag issues. Can create custom simulations for more detailed tag validation.,UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems. Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements. Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.,2,We did find and fix some minor errors in our tagging through use of the product. Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
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ObservePoint
7 Ratings
Score 6.8 out of 101
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ObservePoint Reviews

ObservePoint
7 Ratings
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Score 6.8 out of 101
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Barry Mann profile photo
September 02, 2015

ObservePoint Review: "Puts web analytics team on front foot!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
ObservePoint is being used for tag auditing, quality assurance and data integrity.
  • Tag discovery
  • Tag auditing
  • Testing and automated scanning of lower environments prior to release
  • Watching competitors
  • It can't scan past server side password boxes which is really problematic
  • Its capabilities for journey simulation are somewhat limited
  • It tends to over-report problems leaving you to manually create a laundry list for dev
ObservePoint is well suited to tagging audits and keeping an eye on tags and providing an essential alerting mechanism should something break / snap during a development release. This happens all the time, often going unnoticed for many weeks, sometimes months. Since it is is impossible to step into a Bill and Ted time machine and go back and get your data, base collection should be monitored.
Read Barry Mann's full review
Wayne Denman profile photo
July 18, 2014

Review: "ObservePoint is a business critical solution for identifying actionable insight with web site tagging."

Score 10 out of 10
Vetted Review
Verified User
Review Source
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Read Wayne Denman's full review
No photo available
August 29, 2016

ObservePoint Review: "Shows Potential but Terrible UI Makes it Difficult to get Good ROI"

Score 2 out of 10
Vetted Review
Verified User
Review Source
[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.
  • Covers a wide range of tags.
  • Can easily audit site to locate pages missing tags or have obvious tag issues.
  • Can create custom simulations for more detailed tag validation.
  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages.
Read this authenticated review

About ObservePoint

ObservePoint is a web analytics tagging audit tool.
Categories:  Tag Management,  Web Analytics

ObservePoint Technical Details

Operating Systems: Unspecified
Mobile Application:No