Filter Ratings and Reviews
Filter 9 vetted ObservePoint reviews and ratings
Reviews (1-4 of 4)
October 02, 2019
ObservePoint is critical to your MarTech stack
ObservePoint is used in several departments. For me, ObservePoint ensures that our website is loading everything that should be loading, and that online processes/paths are working properly. It automatically checks my site so I can be confident my analytics codes are collecting the correct data.
- Tag presence validation - ensuring all tags are where they should be
- Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break
- Report organization - reports can be difficult to find
September 02, 2015
Puts web analytics team on front foot!
ObservePoint is being used for tag auditing, quality assurance and data integrity.
- Tag discovery
- Tag auditing
- Testing and automated scanning of lower environments prior to release
- Watching competitors
- It can't scan past server side password boxes which is really problematic
- Its capabilities for journey simulation are somewhat limited
- It tends to over-report problems leaving you to manually create a laundry list for dev
July 18, 2014
ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.
[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.
- Covers a wide range of tags.
- Can easily audit site to locate pages missing tags or have obvious tag issues.
- Can create custom simulations for more detailed tag validation.
- UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
- Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
- Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
ObservePoint Scorecard Summary
About ObservePoint
ObservePoint is a web analytics tagging audit tool.
Categories: Tag Management, Web Analytics
ObservePoint Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |