ObservePoint Reviews

9 Ratings
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Score 8.8 out of 101

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Reviews (1-4 of 4)

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Score 10 out of 10
Vetted Review
Verified User
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ObservePoint is used in several departments. For me, ObservePoint ensures that our website is loading everything that should be loading, and that online processes/paths are working properly. It automatically checks my site so I can be confident my analytics codes are collecting the correct data.
  • Tag presence validation - ensuring all tags are where they should be
  • Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break
  • Report organization - reports can be difficult to find
Really, if you are running any type of testing or analytics on your website, you should be using ObservePoint to ensure all your tags are working like they should.
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Barry Mann profile photo
Score 9 out of 10
Vetted Review
Verified User
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ObservePoint is being used for tag auditing, quality assurance and data integrity.
  • Tag discovery
  • Tag auditing
  • Testing and automated scanning of lower environments prior to release
  • Watching competitors
  • It can't scan past server side password boxes which is really problematic
  • Its capabilities for journey simulation are somewhat limited
  • It tends to over-report problems leaving you to manually create a laundry list for dev
ObservePoint is well suited to tagging audits and keeping an eye on tags and providing an essential alerting mechanism should something break / snap during a development release. This happens all the time, often going unnoticed for many weeks, sometimes months. Since it is is impossible to step into a Bill and Ted time machine and go back and get your data, base collection should be monitored.
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Wayne Denman profile photo
Score 10 out of 10
Vetted Review
Verified User
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This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
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Score 2 out of 10
Vetted Review
Verified User
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[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.
  • Covers a wide range of tags.
  • Can easily audit site to locate pages missing tags or have obvious tag issues.
  • Can create custom simulations for more detailed tag validation.
  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages.
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About ObservePoint

ObservePoint is a web analytics tagging audit tool.
Categories:  Tag Management,  Web Analytics

ObservePoint Technical Details

Operating Systems: Unspecified
Mobile Application:No