TrustRadius Insights
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly …
Starting at $598 per month
View PricingOverview
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…
Recent Reviews
Pricing
Essentials
$599
Cloud
per month up to 4,000 page scans /month
Professional
$2,400
Cloud
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Cloud
Starting at 20,000+ page scans /month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.observepoint.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $598 per month
Product Details
- About
- Tech Details
- FAQs
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint Video
Web Journey Manager - ObservePoint
ObservePoint Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint starts at $598.
The most common users of ObservePoint are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.
In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.
Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.
Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.
Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.
Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.
Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.
Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.
Users have provided the following recommendations for ObservePoint:
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It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.
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Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.
-
Until all the glaring issues are fixed, it's hard to recommend the product.
These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
April 22, 2022
Useful tools for data validation and protection
Score 8 out of 10
Vetted Review
Verified User
ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.
- Optimize customer experience
- Data protection
- Data Tracking
- Website Audit
- API Configuration
- Easy Navigation
- Data Loading Time
- Data insight report
- Free website audit (up-to 500 pages)
- Data Governance Overview
- Increased customers
- Website optimization
- Data analysis
- Impact (formerly Impact Radius)
ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.
ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.
- It Validates the deployment and accuracy of analytics and marketing technologies and data.
- Technology Governance feature ensures your data collection tools and processes are executing as planned.
- Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data
- The web audit feature can be made better, as the errors which it recognises, takes time
- Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
- The rules feature, only shows limited failures, I would appreciate if the developers can work on that too
- Audit feature is very crucial
- rules is very important
- Comparison Reports feature is very very useful and a good feature too
- Overall busniess has been really great, and i am quite happy with the team
- there was one negative instance, when I was not able to get hold of their support team, which affected my work
- Technology Governance has been very very great for me and my company, people if you're looking for it, go with ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
January 17, 2020
ObservePoint Review
We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch tagging errors before they become an issue for our business, also helps us better understand user journey on the website and make recommendations. The combination of technical review and user engagement review is helpful, especially when used with other analytics tools.
- Custom tagging is very important when you need specific tags tailored to your website needs.
- The dashboards are great, user friendly and you can share them with coworkers easily.
- Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
- Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
- Catching errors before they become bigger problems.
- Saving the QA team time on checking implementation and testing.
Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
September 02, 2015
Puts web analytics team on front foot!
Score 9 out of 10
Vetted Review
Verified User
ObservePoint is being used for tag auditing, quality assurance and data integrity.
- Tag discovery
- Tag auditing
- Testing and automated scanning of lower environments prior to release
- Watching competitors
- It can't scan past server side password boxes which is really problematic
- Its capabilities for journey simulation are somewhat limited
- It tends to over-report problems leaving you to manually create a laundry list for dev
- Enhanced trust in the data.
- Puts web analytics team on the front foot, we inform the business that a snappage has occurred , rather than the business informing us via wonky metrics.
- Very good for discovery, what tags have I got across my digital estate?
The only known alternatives are http://www.hub-scan.com/ and perhaps Screaming Frog and/or Selenium based approaches which require resource to write test scripts.
No
July 18, 2014
ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
Score 10 out of 10
Vetted Review
Verified User
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.
- ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
- Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
- Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
I remember evaluating two other products but that was so long ago I don't remember what they were.
70
Professional Services engineers, Technical Support Engineers, Technical Account Managers, Sales Engineers
2
Technical resources capable of interpreting/understanding the web site tagging strategy and technology. Business stakeholders that have a comprehensive understanding of the reporting technology that is dependent upon the tagging integrity.
- Identifying tagging inconsistencies that have a negative impact on reporting accuracy
- Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement
- Data inflation from improper tag implementation
- Monitoring and capturing tagging changes using the Simulations feature
- Being able to manually audit purchase conversion funnel tagging
- Looking forward to being able to audit Mobile Applications
Yes
I don't remember what the other vendors were; its been so long ago.
- Product Features
- Product Usability
We needed a solution that didn't require a web site developer skill-set to use that could generate a data output that we could then use to assess the quality of the tagging implementation.
If I could go back in time with the information I have today I would have started with ObservePoint and saved all the wasted time and resources trying to work with other solutions.
- Implemented in-house
No
Change management was minimal
- Learning to use the manual audit Firefox plugin
- Online training
- In-person training
- Self-taught
Self learning takes a bit more time but it can be done. I recommend getting product training either remotely or on-site as a best practice.
Start out with small audits to test the results of the different features and filtering.
No - there is no facility to customize the interface
No - the product does not support adding custom code
It is possible to create some template type filtering for commonly used advanced reporting.
Yes
Defects are commonly resolved in production in fairly short order.
We identified a defect that was business critical for us and ObservePoint engaged their engineers then developed, QA'd and deployed a fix to production on the same day.
- Setting up the audits
- Gaining actionable insight from built in reporting
- Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.
- I didn't find anything particularly difficult or cumbersome when using ObservePoint
No
- Microsoft Excel
We export the raw data using the Full Vendor Export feature then import the data into an Excel Application to analyze the data and produce a comprehensive data visualization.
- Not at this time
- File import/export
Start small with high value features then build on that. Regularly query all stakeholders to identify new features to add/grow the integrated solution.
Price, feature additions
All of our needs and requirements were and still are being met and or exceeded.
Yes
There was a small availability impact but it was trivial and we were notified to expect it well in advance of the event.
- New and improved infrastructure globally that has significantly improved UI and Audit performance.
- Improved look and feel of the report export emails.
- Ability to audit mobile applications.
- Ability to audit multi-track events
- Enhanced automated secure site authentication
- Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events
No
No