Overview
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…
Useful tools for data validation and protection
Awesome product, and kudos to ObservePoint Team, for great work!!!
Great tool for tag validation
Great Audits for better implementations.
ObservePoint Review
ObservePoint is critical to your MarTech stack
Shows Potential but Terrible UI Makes it Difficult to get Good ROI
Puts web analytics team on front foot!
ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
Pricing
Essentials
$599
Professional
$2,400
Enterprise
Custom ($0.0325 - $0.11 / page)
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $598 per month
Product Details
- About
- Tech Details
- FAQs
What is ObservePoint?
ObservePoint Video
ObservePoint Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(15)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.
In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.
Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.
Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.
Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.
Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.
Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.
Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.
Users have provided the following recommendations for ObservePoint:
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It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.
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Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.
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Until all the glaring issues are fixed, it's hard to recommend the product.
These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.
Attribute Ratings
- 9.1Likelihood to Renew1 rating
- 9.1Availability1 rating
- 7.3Performance1 rating
- 9.1Usability1 rating
- 10Support Rating2 ratings
- 9.1Online Training1 rating
- 9.1In-Person Training1 rating
- 9.1Implementation Rating1 rating
- 9.1Configurability1 rating
- 9.1Product Scalability1 rating
- 9.1Ease of integration1 rating
- 9.1Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
Reviews
(1-1 of 1)ObservePoint is a business critical solution for identifying actionable insight with web site tagging.
- The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
- All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
- The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
- Standard reporting within the UI is robust and easy to consume.
- I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
- Auditing highly secure site content can be problematic depending on the method of authentication.
- ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
- Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
- Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
- Identifying tagging inconsistencies that have a negative impact on reporting accuracy
- Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement
- Data inflation from improper tag implementation
- Monitoring and capturing tagging changes using the Simulations feature
- Being able to manually audit purchase conversion funnel tagging
- Looking forward to being able to audit Mobile Applications
- Product Features
- Product Usability
- Implemented in-house
- Learning to use the manual audit Firefox plugin
- Online training
- In-person training
- Self-taught
- Setting up the audits
- Gaining actionable insight from built in reporting
- Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.
- I didn't find anything particularly difficult or cumbersome when using ObservePoint
- Microsoft Excel
- Not at this time
- File import/export
- New and improved infrastructure globally that has significantly improved UI and Audit performance.
- Improved look and feel of the report export emails.
- Ability to audit mobile applications.
- Ability to audit multi-track events
- Enhanced automated secure site authentication
- Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events