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ObservePoint

ObservePoint

Overview

What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…

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Recent Reviews

TrustRadius Insights

Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly …
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ObservePoint Review

8 out of 10
January 17, 2020
Incentivized
We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch …
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Pricing

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Essentials

$599

Cloud
per month up to 4,000 page scans /month

Professional

$2,400

Cloud
per month up to 20,000 page scans /month

Enterprise

Custom ($0.0325 - $0.11 / page)

Cloud
Starting at 20,000+ page scans /month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.observepoint.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $598 per month
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Product Details

What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

ObservePoint Video

Web Journey Manager - ObservePoint

ObservePoint Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

ObservePoint starts at $598.

The most common users of ObservePoint are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.

In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.

Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.

Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.

Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.

Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.

Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.

Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.

Users have provided the following recommendations for ObservePoint:

  1. It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.

  2. Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.

  3. Until all the glaring issues are fixed, it's hard to recommend the product.

These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.

Attribute Ratings

Reviews

(1-4 of 4)
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Abhay Ranjan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.
  • Optimize customer experience
  • Data protection
  • Data Tracking
  • Website Audit
  • API Configuration
  • Easy Navigation
  • Data Loading Time
ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.
  • Data insight report
  • Free website audit (up-to 500 pages)
  • Data Governance Overview
  • Increased customers
  • Website optimization
  • Data analysis
ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.
  • It Validates the deployment and accuracy of analytics and marketing technologies and data.
  • Technology Governance feature ensures your data collection tools and processes are executing as planned.
  • Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data
  • The web audit feature can be made better, as the errors which it recognises, takes time
  • Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
  • The rules feature, only shows limited failures, I would appreciate if the developers can work on that too
I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.
  • Audit feature is very crucial
  • rules is very important
  • Comparison Reports feature is very very useful and a good feature too
  • Overall busniess has been really great, and i am quite happy with the team
  • there was one negative instance, when I was not able to get hold of their support team, which affected my work
  • Technology Governance has been very very great for me and my company, people if you're looking for it, go with ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're using ObservePoint in our organization primarily for tag validation on daily basis.
  • Validates the presence of relevant tags/pixels.
  • Validates the presence and correct value of variables.
  • Discovers bugs.
  • Ability to customize email report/alerts.
  • Minimizing appearance of 429 calls.
ObservePoint is a great tool for tag validation and page performance check.
  • Audits.
  • Journeys
  • ObservePoint gives us a monitoring power over our multiple web properties.
  • Thanks to ObservePoint we were able to discover bugs.
Tony Dittmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This helps us keep a pulse on our current implementation. It helps us gauge how things are set up and when there is an issue we can get to that to more accurately track the real actions on the site.
  • Analytics Audit
  • Tag Audit
  • Specific Variable Audits
  • Organized Output of the datasets for actionable next steps.
  • Some output could be better organized or given more ways to slice and dice the output.
If clients need a good platform to audit their site tags ObservePoint really delivers. It gives quite a bit of insight as you build out your audits and reports. It easily helps you find the gaps where code changes may have affected the implementation of the data layer as the site has changed since the last implementation.
  • Audits
  • This really helps quality control of our tracking.
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