TrustRadius Insights
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly …
Starting at $598 per month
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What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…
Recent Reviews
Pricing
Essentials
$599
Cloud
per month up to 4,000 page scans /month
Professional
$2,400
Cloud
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Cloud
Starting at 20,000+ page scans /month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.observepoint.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $598 per month
Product Details
- About
- Tech Details
- FAQs
What is ObservePoint?
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint Video
Web Journey Manager - ObservePoint
ObservePoint Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
ObservePoint starts at $598.
The most common users of ObservePoint are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(15)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.
In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.
Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.
Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.
Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.
Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.
Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.
Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.
Users have provided the following recommendations for ObservePoint:
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It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.
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Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.
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Until all the glaring issues are fixed, it's hard to recommend the product.
These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.
Attribute Ratings
Reviews
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April 22, 2022
Useful tools for data validation and protection
Score 8 out of 10
Vetted Review
Verified User
ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.
- Optimize customer experience
- Data protection
- Data Tracking
- Website Audit
- API Configuration
- Easy Navigation
- Data Loading Time
- Data insight report
- Free website audit (up-to 500 pages)
- Data Governance Overview
- Increased customers
- Website optimization
- Data analysis
- Impact (formerly Impact Radius)
ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.
December 10, 2021
Great tool for tag validation
We're using ObservePoint in our organization primarily for tag validation on daily basis.
- Validates the presence of relevant tags/pixels.
- Validates the presence and correct value of variables.
- Discovers bugs.
- Ability to customize email report/alerts.
- Minimizing appearance of 429 calls.
- Audits.
- Journeys
- ObservePoint gives us a monitoring power over our multiple web properties.
- Thanks to ObservePoint we were able to discover bugs.
December 06, 2021
Great Audits for better implementations.
This helps us keep a pulse on our current implementation. It helps us gauge how things are set up and when there is an issue we can get to that to more accurately track the real actions on the site.
- Analytics Audit
- Tag Audit
- Specific Variable Audits
- Organized Output of the datasets for actionable next steps.
- Some output could be better organized or given more ways to slice and dice the output.
- Audits
- This really helps quality control of our tracking.
January 17, 2020
ObservePoint Review
We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch tagging errors before they become an issue for our business, also helps us better understand user journey on the website and make recommendations. The combination of technical review and user engagement review is helpful, especially when used with other analytics tools.
- Custom tagging is very important when you need specific tags tailored to your website needs.
- The dashboards are great, user friendly and you can share them with coworkers easily.
- Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
- Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.
- Catching errors before they become bigger problems.
- Saving the QA team time on checking implementation and testing.
Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
October 02, 2019
ObservePoint is critical to your MarTech stack
ObservePoint is used in several departments. For me, ObservePoint ensures that our website is loading everything that should be loading, and that online processes/paths are working properly. It automatically checks my site so I can be confident my analytics codes are collecting the correct data.
- Tag presence validation - ensuring all tags are where they should be
- Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break
- Report organization - reports can be difficult to find
- ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.