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ObservePoint

ObservePoint

Overview

What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back…

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Recent Reviews

TrustRadius Insights

Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly …
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ObservePoint Review

8 out of 10
January 17, 2020
Incentivized
We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch …
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Pricing

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Essentials

$599

Cloud
per month up to 4,000 page scans /month

Professional

$2,400

Cloud
per month up to 20,000 page scans /month

Enterprise

Custom ($0.0325 - $0.11 / page)

Cloud
Starting at 20,000+ page scans /month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.observepoint.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $598 per month
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Product Details

What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

ObservePoint Video

Web Journey Manager - ObservePoint

ObservePoint Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

ObservePoint starts at $598.

The most common users of ObservePoint are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(16)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found ObservePoint to be a valuable tool for tag auditing, quality assurance, and data integrity. It has been particularly helpful in protecting their data and ensuring the accuracy of their data collection efforts. The website audit feature of ObservePoint provides valuable insights for website businesses, allowing them to identify any issues or errors that may be impacting their online performance. With ObservePoint, users are able to audit multiple pages at once, saving them time and resources. The automatic scanning feature is especially beneficial as it helps in QA data collection and alerts users about any irregularities that may require attention.

In addition to its data monitoring capabilities, ObservePoint is also widely used across various departments to ensure that websites are loading correctly and online processes are functioning properly. Users rely on ObservePoint to validate their analytics codes and collect accurate data, minimizing the risk of tagging errors that could negatively impact their business. One of the key advantages of using ObservePoint is its combination of technical review and user engagement review features, which proves to be highly beneficial when used alongside other analytics tools. Clients have successfully implemented ObservePoint to verify tag functionality after site updates, ensuring seamless transitions and preventing any disruptions in data collection. Furthermore, organizations rely on ObservePoint for daily tag validation, maintaining data accuracy and compliance on an ongoing basis.

Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.

Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.

Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.

Limited capabilities for journey simulation: Some users have mentioned that the software's journey simulation feature is somewhat limited and could be improved to meet their specific requirements. They feel that more customization and configuration options are needed.

Over-reporting of problems: Several reviewers have expressed that the software tends to over-report problems, leading to the need for manually creating a list for development. This can result in developers spending unnecessary time on issues that may not be critical.

Web audit feature can be improved: Users suggest that the web audit feature could be enhanced as it takes considerable time to recognize errors. This delay in error recognition can slow down the auditing process and hinder timely issue resolution.

Users have provided the following recommendations for ObservePoint:

  1. It is recommended to do a careful assessment of how ObservePoint scripts work on your site, as initial setup can take time.

  2. Users suggest that an iOS mobile version of the app would be helpful for easier use of ObservePoint.

  3. Until all the glaring issues are fixed, it's hard to recommend the product.

These recommendations highlight the importance of evaluating the implementation process, considering the need for an iOS mobile version, and addressing any outstanding issues to improve user satisfaction with ObservePoint.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Wayne Denman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.
  • The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
  • All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
  • The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
  • Standard reporting within the UI is robust and easy to consume.
  • I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
  • Auditing highly secure site content can be problematic depending on the method of authentication.
ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
  • ObservePoint coupled with our Data Quality Assessment service offering is absolutely critical to the success of our customers.
  • Being able to quickly find and resolve actionable insight due to tagging inconsistencies is a critical business requirement for any type of web site.
  • Ensuring that the tagging has been implemented correctly ensures integrity and builds confidence in our Webtrends Reporting Solutions.
I remember evaluating two other products but that was so long ago I don't remember what they were.
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
70
Professional Services engineers, Technical Support Engineers, Technical Account Managers, Sales Engineers
2
Technical resources capable of interpreting/understanding the web site tagging strategy and technology. Business stakeholders that have a comprehensive understanding of the reporting technology that is dependent upon the tagging integrity.
  • Identifying tagging inconsistencies that have a negative impact on reporting accuracy
  • Identifying data leakage whereby tagging from a short-term vendor engagement like an ad vendor is not removed at the end of an engagement
  • Data inflation from improper tag implementation
  • Monitoring and capturing tagging changes using the Simulations feature
  • Being able to manually audit purchase conversion funnel tagging
  • Looking forward to being able to audit Mobile Applications
Yes
I don't remember what the other vendors were; its been so long ago.
  • Product Features
  • Product Usability
We needed a solution that didn't require a web site developer skill-set to use that could generate a data output that we could then use to assess the quality of the tagging implementation.
If I could go back in time with the information I have today I would have started with ObservePoint and saved all the wasted time and resources trying to work with other solutions.
  • Implemented in-house
No
Change management was minimal
  • Learning to use the manual audit Firefox plugin
Start with small audits until you have determined what you might want to filter out.
  • Online training
  • In-person training
  • Self-taught
Instructor was knowledgeable and delivered the content well.
It's easy to find the information you need when you need it and it is easy to consume.
Self learning takes a bit more time but it can be done. I recommend getting product training either remotely or on-site as a best practice.
Product configurability is robust and intuitive.
Start out with small audits to test the results of the different features and filtering.
No - there is no facility to customize the interface
No - the product does not support adding custom code
It is possible to create some template type filtering for commonly used advanced reporting.
Support is responsive, empathetic, professional, and knowledgeable.
Yes
Defects are commonly resolved in production in fairly short order.
We identified a defect that was business critical for us and ObservePoint engaged their engineers then developed, QA'd and deployed a fix to production on the same day.
  • Setting up the audits
  • Gaining actionable insight from built in reporting
  • Exporting data as a tab delimited text file so I could import the data into a spreadsheet with predefined macro's to assess the data for quick actionable insight.
  • I didn't find anything particularly difficult or cumbersome when using ObservePoint
No
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
I have not reached an unreasonable product limitation as of yet.
I've only experienced one system availability issue in the 3 years we've been using it.
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
  • Microsoft Excel
We export the raw data using the Full Vendor Export feature then import the data into an Excel Application to analyze the data and produce a comprehensive data visualization.
  • Not at this time
  • File import/export
The export features within ObservePoint are robust.
Start small with high value features then build on that. Regularly query all stakeholders to identify new features to add/grow the integrated solution.
The vendor is transparent and well experienced in managing a mature professional business relationship.
I've seen no decrease in transparency or in how much ObservePoint resources value us as a partner and customer since the initial engagement.
Price, feature additions
All of our needs and requirements were and still are being met and or exceeded.
Yes
There was a small availability impact but it was trivial and we were notified to expect it well in advance of the event.
  • New and improved infrastructure globally that has significantly improved UI and Audit performance.
  • Improved look and feel of the report export emails.
  • Ability to audit mobile applications.
  • Ability to audit multi-track events
  • Enhanced automated secure site authentication
  • Upgraded browser plug-in necessary for manual auditing of secure site content and ecommerce conversion events
No
No
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