Name: Odoo Email Marketing
Rating: 9 (2 reviews)
Author: Odoo

Digital Adoption

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All-in-One Marketing

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Email Marketing

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Vertical-Specific

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### Campaign Management
Users consistently highlight Odoo Email Marketing's campaign management as a standout feature, citing its advanced functionalities that streamline the execution of email campaigns. The platform's ability to facilitate data management through segmentation and provide detailed insights on campaign performance has garnered positive feedback. Additionally, users appreciate the ease of tracking email analytics and the impact of their campaigns, contributing to improved customer retention and communication. The platform's effectiveness in enhancing lead generation and conversion rates has been particularly beneficial for startups, further solidifying its reputation as a reliable tool for successful campaign management.

### Email Automation
Users consistently praise Odoo Email Marketing's robust email automation features. The software's automated actions, integrated CRM and website functionalities, and easy-to-manage templates have garnered positive feedback. Customers find that utilizing Odoo Email Marketing alongside other Odoo apps, such as HR, website, and sales, enhances the effectiveness of automated actions and streamlines communication processes. Additionally, the software's ability to track email campaign analytics and insights simplifies performance evaluation and optimization. In summary, users appreciate the efficiency and convenience that Odoo Email Marketing's email automation capabilities bring to their marketing strategies.

### Client Management
While some users find Odoo Email Marketing's client management functionality to be cost-effective and reliable for small businesses, others express concerns about the lack of mail client support hindering the ability to measure campaign success accurately. The tracking features are appreciated for providing insights into client engagement, but the absence of certain email client integrations poses challenges for some users in effectively managing their client communications.

Users have been able to effectively solve the problem of managing group users and sending emails by accessing this software. By using the software, they have found it easier to run email marketing campaigns and manage data through various segmentations. This has provided them with the ability to calculate the ROI and impact of their email marketing efforts. In addition, customers have found it convenient to automate communication actions, allowing them to retain and communicate more effectively with their clients. The software has also made it easier for users to track email analysis and gain insights into their campaigns. With the help of templates, they have been able to design mass mailings effortlessly. This feature has proven particularly useful in reaching out to clients with updates and promotions. Furthermore, the software has saved a significant amount of time by generating efficient leads and generating reports, thus increasing productivity. For small businesses, this software has proven to be cost-effective and reliable. Users appreciate the tracking features that allow them to know if their potential clients have received and opened their emails. Overall, users have described this software as having all its features work perfectly and providing a smooth experience.

Spam Folder Issues: Some users have experienced their emails ending up in the spam folder when using Odoo email marketing. This has been a major concern for those who dislike the product.

Challenging Integration and Learning Curve: The initial integration of Odoo email marketing with internal tools and servers was challenging for some users, and it took them some time to become familiar with the tools and features.

Poor Email Builder and Lack of Reporting Feature: Users have found it difficult to build lists easily, as the email builder is considered to be of poor quality. Additionally, they have mentioned that the reporting feature is non-existent.

Simple and straightforward email sending process: Several users have found the email sending process for promotions and marketing to be very simple and straightforward. They appreciate how easy it is to send emails to their target market using Odoo's platform.

Availability of predefined templates: Many reviewers have mentioned that they like the availability of predefined templates in Odoo's email marketing tool. This feature makes it easy for them to create professional-looking emails without starting from scratch.

Ability to schedule and track sent emails: Users appreciate the ability to schedule email sending timing and track the status of sent emails. They find it helpful to know the total number of emails sent, failed, received, viewed, and replied. This allows them to monitor the success of their email campaigns effectively.

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Free

Essentials

Standard

Premium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

Odoo Email Marketing

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Odoo is a fully integrated and customizable open-source suite of business applications including sales, CRM, project management, manufacturing, inventory, accounting and other business needs in one software solution. Odoo was designed to meet the needs of companies of all sizes and budgets.The depth of integration within Odoo helps users to reduce redundant manual processes. Every module is interconnected to provide an integrated experience from app to app, and users can automate many processes that would otherwise require manual inputs into multiple applications. Odoo keeps all business functions in one place allowing teams to collaborate with other departments from one unified platform.Odoo is open-source software and offers security features to business technology and software development communities around the world. The Odoo market offers numerous modules and apps that are suitable for a variety of business needs.

Odoo

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Odoo Email Marketing

Overview

What is Odoo Email Marketing?