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Oktopost

Oktopost

Starting at $49 per month
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Overview

What is Oktopost?

Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand…

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Recent Reviews

TrustRadius Insights

Users have found Oktopost to be a valuable tool for scheduling and managing social media campaigns across multiple platforms. With …
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Oktopost Perfection!

10 out of 10
November 04, 2014
Oktopost has made our social media program execution possible utilizing the least amount of resources possible and yielding a very high …
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Great platform, great service!

9 out of 10
August 18, 2014
Oktopost is the main social distribution platform with which we work on behalf of almost all of our clients. It allows us to promote for …
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Details

What is Oktopost?

Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms, Oktopost helps leverage social data to improve customer experience and drive revenue growth.

Oktopost Features

  • Supported: Social Publishing
  • Supported: Social Analytics (Social BI)
  • Supported: Employee Advocacy
  • Supported: Social Listening
  • Supported: Social Engagement

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of InboxScreenshot of Content DiscoveryScreenshot of Media Library

Oktopost Video

Oktopost: ACI Worldwide Customer Success Story

Oktopost Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web

Frequently Asked Questions

Oktopost starts at $49.

Sprout Social, Sendible, and Sprinklr Marketing are common alternatives for Oktopost.

The most common users of Oktopost are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(37)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Oktopost to be a valuable tool for scheduling and managing social media campaigns across multiple platforms. With Oktopost, users can easily schedule, distribute, and analyze social media posts, making it an essential tool for content management. The integration with Feedly provides a convenient way to access and manage original content in one place, streamlining the content curation process. Additionally, Oktopost's robust analytics and intuitive interface have influenced users' decision to choose this platform as their preferred social media management solution. Its support for multiple social networks and dynamic scheduling capabilities make it a versatile tool that effectively addresses the need for reach and usability in social media management. Users have also praised Oktopost's affordability, making it a cost-effective option for businesses of all sizes. Overall, Oktopost has proven to be an efficient and effective solution for managing social media presence, allowing users to meet their program goals without requiring excessive resources.

User-Friendly Interface: Users have consistently praised Oktopost for its user-friendly interface, with many stating that it is highly intuitive and easy to navigate. Several users have mentioned that they found it simple to select multiple social media profiles and schedule messages across all of them, making it convenient for managing various campaigns.

Automation Tool: The automation tool in Oktopost has received high praise from users, who have found it highly effective and time-efficient. Many users have mentioned that the tool tracks performance and suggests optimal times for scheduling posts based on past performance. This feature allows users to manage complex social media programs with ease.

Integration Capabilities: Users highly appreciate the seamless integration capabilities of Oktopost, specifically with popular marketing CRM platforms such as Act-On, Marketo, Eloqua, and Salesforce. They find it valuable to be able to translate social media metrics into actionable information for shaping their marketing efforts using these integrations.

Interface Navigation: Lack of Explanation Several users have expressed frustration with the interface navigation, stating that it could benefit from better explanation. According to these users, the lack of clear explanations regarding features and functions makes it difficult for them to understand how to effectively use Oktopost.

Social Leads Function: Lack of Intuitiveness Some users have found it challenging to set up the social leads function in Oktopost, indicating a lack of intuitiveness in this aspect of the software. These users have mentioned that they struggled to navigate through the setup process and would appreciate improvements in terms of user-friendliness.

Analytics Dashboard: Not Intuitive or Robust Enough The analytics dashboard in Oktopost has been deemed not intuitive or robust enough by some users. These reviewers have suggested that there is room for improvement in terms of usability and functionality, highlighting a need for enhancements to make data analysis more seamless and comprehensive.

Users highly recommend Oktopost and suggest having a discussion with their team if considering it. They find it super easy and effective, and are happy to use it almost daily. Oktopost is described as a great tool with a user-friendly interface and convenient publishing tools. Users recommend it for companies doing editorials or with a large advertising and content department. They suggest testing out the app to see if it is liked, asking for a trial, and believe once switched, one would never want to go back. Users also think Oktopost is worth the money and blows the competition out of the water for social media management for large organizations. Furthermore, users think Oktopost has fantastic customer service and sets them apart from the competition. They recommend ensuring that all social platforms integrate well with Oktopost and meet the company's social media marketing needs. Users also suggest reaching out to their customer service for assistance during the trial period. Additionally, users recommend evaluating all options for effective management and mention that the tagging functions are not fully fleshed out. Some users began using Oktopost as an agency for its advocacy board feature and now find all the features, from scheduling to monitoring to reporting, important. Users love Oktopost and find it easy to use and understand, especially for smaller businesses with one person managing social media. It is recommended as a great all-around tool for any B2B organization to manage their social media. Others think Oktopost is a great place to get started for those just starting out looking for a social media management system. Although not mentioned specifically, Oktopost is praised for its many benefits. It is suggested for businesses with a small social media team and many pages to manage as it saves time on content curation, performance tracking, and post scheduling compared to other platforms like Hootsuite and Buffer. Users believe Oktopost is worth it and suggest it for those who want to save time and focus on getting leads and results. They also suggest participating in one of Oktopost's weekly training sessions for helpful insights.

Attribute Ratings

Reviews

(1-14 of 14)
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February 26, 2022

Very user friendly tool.

Score 10 out of 10
Vetted Review
Verified User
Incentivized
The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
Miles Szkoda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks.

It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc.

I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think Oktopost works really well for teams or for companies that want to get their staff evolved in their social promotion in order to drive traffic. It's ideal for B2B companies, and I would say that you can't do most of the things oktopost offers with any other social management tools.
Claudia Pitarque | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's well-suited when used by a team who is actively engaged in social media presence and sees the value of an all-in-one, team-accessible solution. It's helpful that it serves as a scheduler but also can provide detailed analytics.

I would avoid the product if it's a Hail Mary to get executive buy-in or engagement on social media - I think it just confused people who weren't already familiar with how social marketing works and they became disengaged and never used it.
Stirling Gardner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We had over 50 social media accounts to set up and had to choose which ones we were going to leave out. If you have as many accounts as we do, it's worth the incredibly high price tag (I just noticed they hiked the prices substantially). If you don't have that many accounts, you need to do the math to see if it makes sense for you. $400/month for the basic service is steep. There are many less expensive platforms available.
Rob Robinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For systematic management of multiple accounts and individuals across multiple social networks in B2B and B2C environments, it is a preferred social engagement platform. If a user has decided they need a program vs. just a posting capability, they should consider Oktopost.
Score 9 out of 10
Vetted Review
Verified User
It is most suited for businesses that require a medium to high level of promotion and distribution and where tracking is required. It is also very suitable for campaigns that require lead tracking and conversions.
Adam Robinson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you're a B2B and NOT using Oktopost, you aren't doing B2B social media and content marketing effectively enough. I guarantee you are losing resource to time wasted on distributing content and what groups work and which ones don't on LinkedIn.
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