TrustRadius Insights
Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content …
Overview
What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook,…
Recent Reviews
Pricing
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What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Olapic?
Olapic Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(7)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content on websites and social platforms. This sentiment was expressed by multiple reviewers who appreciated the platform's ability to enhance their content marketing efforts.
Highly appreciated tracking engagements on social media: Many users highly appreciate the ability of Olapic to track engagements on social media platforms. This functionality has been praised by several reviewers as it allows them to measure the success and impact of their social media campaigns effectively.
Functionality as an alternative image bank: Olapic is praised by users for its functionality as an alternative image bank. Multiple reviewers have mentioned that they find it easy to search for and find relevant images using the platform, making it a convenient resource for visual content creation.
Difficult Integration: Integrating Olapic with Facebook and mobile platforms has proven to be a challenge for users, leading some to remove it from their mobile site. The widget speed also needs improvement as Olapic has worked with their development team to address this issue.
Limited Functionality: Users have mentioned that Olapic is dependent on Instagram APIs, which can be problematic if Instagram cuts off a particular feature. This limitation may not be suitable for smaller businesses relying heavily on certain photos.
Lack of Communication and Support: Since the changes in Instagram's API, GDPR regulations, and internal changes at Olapic, users have experienced a decline in ease of use, efficiency, and customer service. They have expressed frustration over the slow response time - weeks instead of days - poor communication about platform changes, and outdated process for obtaining rights to user-generated content compared to other similar tools. Additionally, account support after signing up for Olapic can be lacking with significant turnover among account managers and long gaps in communication.
Users suggest using the tool for UGC but recommend removing it from the mobile site due to slow load times. They have had a positive experience working with the development team to resolve this issue.
The product is highly recommended for businesses that rely on user-generated content, as it offers ease of use.
To ensure the license fee is worthwhile, users advise building a strong community of contributors and having sufficient content. They also suggest discussing implementation with web, marketing, and legal teams, highlighting the helpfulness of the onboarding team.
Reviews
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November 16, 2018
Great UGC Collaboration tool
My social media team uses Olapic to track engagements and mentions on social media, organize and tag content, and ultimately provide recommendations based on trends.
- Allows you to tag new content.
- Keeps track of mentions and consent to repurpose content for a brand.
- Provides insights and trends based on social performance.
- There sometimes are glitches within the system that disrupt the feeds that we monitor and report on.
56%
5.6
66.66666666666667%
6.7
40%
4.0
- It streamlines the social media process and creates a less manual, and more automated experience.
We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
March 07, 2018
Olapic - UGC and Shopping
Currently we use Olapic to ingest mentions of our products and influencers on Instagram, attach product to them and host the user-generated social content along with shoppable products on our website. It is also used to render our company's Instagram feed shoppable by creating a 'TapShop' that allows us to leverage UGC to market directly on social media.
- It allows for quick filtering of social content and an easy process to tag product to the content. This allows you to leverage external and internal Instagram content on the website
- It ingests our catalog feed an allows for easy searching, which allows relatively easy processes both in tagging Insta content on our website and relating content to product on Instagram.
- It's easy to create instances customized to content on our website using Olapic's widget builder tool. I've had very little problem generating great content and customizing it for several different brands' use.
- So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
- Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.
72%
7.2
75%
7.5
68%
6.8
- In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
- We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
- Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
We had not implemented Salesforce previously, so we went with Olapic due to cost and ease of use. We are implementing Salesforce shortly, though, so we may need to reassess Olapic if they have conflicts or do not work optimally with Salesforce. We would like easier cooperation with Instagram since TapShop implementation can be rough in EU markets.