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Valuable Resource: Several users have praised Omnilytics for being a valuable resource in obtaining data on competitors' products. It has …
Overview
What is Omnilytics?
Omnilytics is a market intelligence platform from the company of the same name in Singapore, that provides real-time data and competitor analysis for fashion retailers. These insights help brands make buying and stocking decisions, to increase their sales margins and…
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What is Omnilytics?
Omnilytics is a market intelligence platform from the company of the same name in Singapore, that provides real-time data and competitor analysis for fashion retailers. These insights help brands make buying and stocking decisions, to increase their sales margins and optimise assortments for…
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Product Details
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What is Omnilytics?
Omnilytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Valuable Resource: Several users have praised Omnilytics for being a valuable resource in obtaining data on competitors' products. It has proven to be crucial, particularly when entering a new market where such information is needed. Users found the platform's real-time and up-to-date insights helpful in gaining an edge over their competition.
Easy Comparison: Many reviewers appreciated Omnilytics' ability to present data in an easily visualizable way, with a user-friendly interface that allows for easy comparison of assortment and pricing strategies against competitors. This feature allowed them to make informed decisions about their own business strategy while keeping tabs on their competition.
Insightful Pricing Data: The reviewer found Omnilytics insightful and resourceful for gathering data on pricing strategy across competitions, which helped them gain a clear gauge of where they stand in the market. They appreciated the platform's ability to provide sales projections, pricing strategy, and distribution strategy making it a valuable resource especially during the pandemic.
Delayed Data: Some users have expressed frustration with delayed data on Omnilytics, which can hinder their ability to make timely decisions based on market insights.
Confusing Filters: Several reviewers mentioned that the filter section of Omnilytics was initially confusing and required trial and error attempts to effectively use.
High Cost: The cost of using Omnilytics is considered by some users to be on the high end, which may deter potential customers who are looking for more affordable options.
Users of Omnilytics have made several recommendations based on their experiences with the tool. The most common recommendations are:
- Sign up for Omnilytics without hesitation as it takes out the guesswork in making business decisions and leads to a more efficient and profitable business model.
- Utilize Omnilytics for data-driven strategies, especially if you run a big ecommerce business. The tool provides validated ecommerce insights, improves merchandising decisions, and allows benchmarking against other brands in the fashion retail industry.
- Assign a dedicated user to research and interpret results to ensure that the insights gained from Omnilytics are effectively translated into actionable strategies for the business.
Overall, users consider Omnilytics to be an excellent analytic tool that helps businesses in the fashion industry stay ahead of market trends and make informed decisions.