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Score 7.1 out of 100


Recent Reviews

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Popular Features

View all 16 features
  • Dynamic content (5)
  • Ability to test dynamic content (5)
  • Email deliverability reporting (8)
  • WYSIWYG email editor (5)

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Product Demos

Omnisend: Top Rated Email and Marketing Automation Platform for Ecommerce
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Features Scorecard

Email & Online Marketing


Reporting & Analytics


Pre-Send Testing

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Product Details

What is Omnisend?

Omnisend is an omnichannel marketing automation platform built for ecommerce. With email marketing at its core, it is designed to make creating beautiful email campaigns easier. Using Omnisend's automation, users can personalize messaging to customer data, campaign engagement, and shopping behavior.

Omnisend allows users to add several channels into the same automation workflow: email, SMS, push notifications, and more. Users can also sync segments to Google and Facebook retargeting ads to deliver an immersive customer experience. Omnisend is designed so that omnichannel marketing is not just possible, it's easy to perform.

Email marketing automation is all about sending anticipated, contextualized and relevant messages at the right time. Omnisend offers pre-built automation templates that users only need to set up, such as Welcome emails, Cart Abandonment emails, Order updates, Re-activation and Order Follow-up.

Drag-and-drop content editor allows users to design newsletters with no need to code, integrate or learn anything new. Included are email templates, Product Picker, interactive CTR boosters and Discount Coupons.

The product offers a wide variety of signup forms that are mobile-friendly and fully customizable, including non-intrusive Signup boxes, welcome & exit intent Popups, fun Wheel of Fortune and customizable landing pages.

Omnisend Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: Link Tracking
  • Supported: Image Validation
  • Supported: Inbox Display
  • Supported: Email Previews

Additional Features

  • Supported: Product Picker
  • Supported: Discount Coupons
  • Supported: Advanced Segmentation
  • Supported: Campaign Booster
  • Supported: Automated Workflows (Welcome email, Abandoned cart email, Confirmation emails, Re-activation and Order Follow-up)
  • Supported: Email Templates
  • Supported: Signup Box
  • Supported: Popups
  • Supported: Wheel of Fortune
  • Supported: Advanced Reporting
  • Supported: Email A/B Testing

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google AdsScreenshot of Powerful SMS marketingScreenshot of Smart segmentation for targeted messages

Omnisend Video

Omnisend is an ecommerce marketing automation platform that will help you collect subscribers, send beautiful newsletters, and drive sales with automation.

Omnisend Integrations

Omnisend Competitors

Omnisend Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesWorldwide
Supported LanguagesEnglish

Frequently Asked Questions

Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.

Klaviyo, Mailchimp, and Constant Contact are common alternatives for Omnisend.

Reviewers rate Triggered drip sequences highest, with a score of 9.

The most common users of Omnisend are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Reviews and Ratings



(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Daniel Cooper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
June 15, 2021

Omnisend Review

Tatiana Balletti | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.
Lisa Korston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time.
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