ON24

We use ON24 are our webinar platform. We host webinars mostly for our customers to educate them in on (new) features and functionalities in our Software. But at the same time we also host webinars aimed at potential customers to help with brand awareness and lead generations. ON24 helps us to make customers better informed about our product and gain leads for sales to follow up on.

We use On24 for external facing client webinars. We want to showcase our expertise to our clients but also provide them with updates on industry trends and engage them in scientific and commercial conversations and dialogue to stay up on trends and up-to-date in a variety of areas across all of our businesses. We have events that range from panel discussions, lecture style presentations, and fireside chats with invited guests and clients.

Using ON24 to support your quarterly webinar program for increasing product awareness and adoption is a strategic approach that leverages digital platforms to engage your audience effectively. ON24 offers a versatile platform that allows for a blend of live events and on-demand content, catering to various preferences and schedules of your audience. Here's an expansion on how you can utilize ON24 effectively for your webinar program:1. **Live Webinars**: Conducting live webinars allows for real-time interaction with your audience. You can host product demonstrations, Q&A sessions, and live polls to engage participants actively. Live webinars create a sense of urgency and exclusivity, encouraging attendance and participation. Additionally, they enable direct feedback and immediate response to queries or concerns, fostering a dynamic and interactive learning environment.2. **Direct-to-On-Demand Webinars**: Offering on-demand webinars provides flexibility for participants who may not be able to attend live sessions due to scheduling conflicts or time zone differences. By recording and making webinars available on-demand, you extend the reach of your content and ensure accessibility for a broader audience. Participants can access the material at their convenience, allowing for self-paced learning and repeated viewing, which can reinforce key messages and increase retention.3. **Educational Roundtable Discussions**: In addition to product-focused content, you can use ON24 to host educational roundtable discussions and thought leadership activities. These sessions can cover industry trends, best practices, and emerging technologies, positioning your company as a knowledgeable authority in your field. Roundtable discussions facilitate peer-to-peer learning and networking opportunities, encouraging engagement and fostering a community around your brand.4. **Interactive Features**: ON24 offers various interactive features that enhance audience engagement during webinars. You can incorporate live chat, polls, surveys, and downloadable resources to encourage participation and gather valuable feedback. Interactive elements not only make the webinar experience more engaging but also provide insights into audience preferences and interests, which can inform future content development and marketing strategies.5. **Analytics and Reporting**: Leveraging ON24's analytics and reporting capabilities allows you to track webinar performance and measure the effectiveness of your program. You can gather data on attendance rates, engagement metrics, and audience demographics to assess the impact of your webinars and identify areas for improvement. Insights derived from analytics enable data-driven decision-making, helping you refine your webinar strategy and optimize results over time.By leveraging ON24 for your quarterly webinar program, you can effectively increase product awareness, drive adoption, and position your company as a thought leader in your industry. Whether through live events, on-demand content, educational discussions, or interactive features, ON24 provides a comprehensive platform to engage your audience and achieve your marketing objectives.

Lead Generation, Existing User Product Marketing, Townhall/Internal Events

Webinars with clients and potential clients.

We utilize ON24 for our webinars and conferences/workshops. ON24 helps us by creating marketing opportunities for our sales team to close. We highlight all of our products each year with roughly 80+ webinars and also utilize the program to host virtual events.

We use ON24 for virtual client and prospect events. The software makes it incredibly easier for our team to facilitate virtual events and the cloud based software enables our team to effortlessly plan and organize events from the office or remotely.

ON24 addresses the shortcomings that ZOOM and Microsoft Teams have in terms of having multiple users and video boxes for a virtual meeting.

We use it for internal webinars to give further discussion on trends, programs, software's, and report evaluations. Currently we are aiming to maximize SQOs and increase pipeline.

ON24 allows us to host webinars and collect robust analytics to make informed decisions. We use ON24 for our entire Marketing team to qualify leads and interact with customers. ON24 makes this process seamless and easy. Reliable platform that is moving in the right direction. We have been using the tool for a number of years and love it.

Webinars for clients and within the company. Town halls, training, sales meetings, and product launches. We use the poll and the survey features to up engagement and they are easy to set up and use. I like to use the recent highlight feature to point to the Q&A box and get more people to submit questions for the speakers and the moderator.

For demand generation - lots of webinars. Used for thought leadership and to connect with prospective customers/clients.

ON24 allowed our Digital Customer Success program managers to effectively present product specific and thought leadership content to our customers to improve engagement, adoption, and surface opportunities in the moments that matter. We needed a solution that would seamlessly let us present on-demand and live content to our customers with tools that would allow customers to engage with the material being presented. Additionally, we needed effective reporting to understand customer sentiment in addition to registration and attendance.

We are using ON24 on daily basis. For external use this would include to generate new opportunities through webinars, provide customer update sessions and workshop via their Forum platform. B2B we are doing something around 150 virtual events a year, ON24 helps us to manage the content before and after the events by using their Engagement Hubs for On-Demand videos.

Internally we are using ON24 to stream to our employees worldwide.

We use ON24 to support our busy webinar programme at our company. Used for both internal/external webinars, ON24 supports the facilitation of around 6-7 webinars per week. We integrate the data and analytics from ON24 into our CRM tools to help support our Marketing and Sales teams across the business. ON24 has helped us provide engaging and attractive webinars to our audiences.

I am leading the webinar organisations (promotions, setup, monitoring) for EMEA region. After 3 years experience, I am very familiar with the platform. We organised more than 200 customer focused webinars since we started only for our company. It is very easy to set up a webinar, create the registration page and front console. ON24 made some updates to their engagement tools, and they are very useful. Also, connecting via webcam to prerecorded + rollover setup was the most efficient update for me.

Yet, there are still some limitations on designing the event's registration page, front console and engagement hub design. They are improving the features, but there should be more options. Also, there is no video editing option on the platform. Although there is a small issue in the recordings or presentations, we need to reupload the content. Digital events are getting more popular and competitive every day. ON24 should synchronise with other main video platforms easily to increase its visibility. Additionally, it would be great to have some AI generated tools inside of the platform. I think it will change the whole experience to increase the quality of content and usability.

Moreover, ON24 has one of the best support teams anytime when we need it. They are always friendly and responsive. I would like to work with ON24 in the future, but we always need more updates on the platform to catch the fast-tracking improvements in the digital world.

We conduct regular webinars with different types of HCPs (healthcare professionals) - pediatricians, oncologists, and more. This helps us to only build communities of HCPs where they share common problems and solutions but also promote our products. On top of that, these kind of webinar help us to build trust with our company and increase overall brand awareness.

We use ON24 to create webinars and generate leads for our sales teams.

ON24 is used as an engagement platform. It provides the ability to have high-quality engaging webinars while being able to save templates and reuse assets. It’s allowed us to scale our program dramatically and increase engagement with webinar-specific tools. The ideal use case is for one to many webinars.

We use ON24 on a quarterly basis (within my team) to run our Economics for Business Programme. It allows us to reach a wide pool of people given our audience base is wide reaching across UK (and not honed into a specific region). It also syncs up with our Marketo system making it easy for us to receive attendee updates and feedback on our events. It essentially smoothes our communication and also alleviates work that needs to be done from an events perspective. It's the virtual webinar system that we use, plus the analytics/reporting that comes with that.

We are currently using ON24 for our virtual webinars and vendor shows. We have used both Hub's and Virtual Environments with ON24 and see the benefits in using both depending on what kind of event you're looking to host. We've hosted one off sessions, webinar series and internal conferences using ON24 and have had much success.

ON24 is used by our Marketing Department to host webinars for both customers and prospective customers. Our team uses it as a way to communicate with customers about their current products and help to drive health + adoption. The Growth Marketing team uses it as a way to host webinars for prospects to hopefully drive new interest in our company.

We use ON24 as a platform for our webinars. As opposed to Zoom, ON24 provides a much cleaner customer experience. It enables the customer to access resources when they need them. It also provides great options to report on engagement which is a terrific way to improve the sales journey.

Our Field Sales teams were unable to engage in person with our potential Medicare health plan members. Our marketing team had to react quickly and ON24 was the company that fit the bill for being able to provide a tool where our field sales teams could engage with potential members. ON24 is such an excellent tool. The team was able to use the analytics to track engagement. While we began with enrollment seminars, we ended up scaling our webinars into other areas to put our field sales teams out in front of potential health plan members.

We use it for all internal and external meetings. In a time when most events became virtual, we were really able to use ON24 over the last two years to provide successful events in a time we could not meet in person. All of the updates and changes have been very beneficial.

We use it to host virtual events, both for potential clients and current customers. They vary from informational sessions to sales pitches, and fund events. It is used across Marketing, Customer Service, Sales, and Customer Experience teams. We were able to host virtual city visits during the pandemic which helped keep our customers engaged when they couldn't travel.