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ON24

ON24

Overview

What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

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Recent Reviews

ON24 is a win!

10 out of 10
January 29, 2024
Incentivized
We utilize ON24 for our webinars and conferences/workshops. ON24 helps us by creating marketing opportunities for our sales team to close. …
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ON24 To the Rescue!

8 out of 10
January 23, 2024
Incentivized
We use ON24 for virtual client and prospect events. The software makes it incredibly easier for our team to facilitate virtual events and …
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ON24 scaled our Events

6 out of 10
September 13, 2023
Incentivized
We use ON24 primarily for its event functionality which enables us to record events and play them in the future as if they are live to the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event registration (354)
    9.4
    94%
  • Q&A (375)
    9.4
    94%
  • Slideshows (356)
    9.0
    90%
  • Record meetings / events (359)
    8.5
    85%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is ON24?

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Event ticketing software for the performing arts and live performances with both reserved seating and general admission. Supports a variety of season subscriptions at the same venue (or across multiple venues) including the full season, mini-season, or flex passes with voucher codes. Subscribers…

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Features

Online Meetings / Events

Features related to hosting and attending meetings and events online.

7.3
Avg 8.2

Online Events Collaboration

Features related to collaboration between attendees during web conferences, webinars, and other online events.

8.6
Avg 8.0

Online Events Security

Features related to the security of meetings and other events held via web conferencing/webinar software.

8.3
Avg 8.6

Online Events Marketing

Features related to the marketing and branding of online events, and use of online events for marketing purposes.

8.2
Avg 8.3
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Product Details

What is ON24?

Through its intelligent engagement platform, ON24 enables customers to combine experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides companies with a source of first-party data to drive sales and marketing innovation. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

ON24 Features

Virtual Event Features

  • Supported: Email marketing
  • Supported: Audience engagement
  • Supported: Event analytics

Online Events Collaboration Features

  • Supported: Audience polling
  • Supported: Q&A
  • Supported: Handouts

Online Events Marketing Features

  • Supported: Branding options
  • Supported: Integration to Marketing Automation
  • Supported: Attendee list export

Online Events Security Features

  • Supported: Participant roles & permissions
  • Supported: Confidential attendee list

Online Meetings / Events Features

  • Supported: Calendar integration
  • Supported: Record meetings / events
  • Supported: Slideshows
  • Supported: Event registration

ON24 Screenshots

Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.

ON24 Competitors

ON24 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

ON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.

GoTo Webinar and Webex App are common alternatives for ON24.

Reviewers rate Q&A and Event registration highest, with a score of 9.4.

The most common users of ON24 are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(619)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
On24 is used by 3 of our departments to deliver webcasts to our members. ON24 allows our company to provide high quality webcasts that our members enjoy. We also take advantage of the E Hub which provides us the ability to offer mini conferences to customers. We get access to analytics immediately after events.
  • EHUB
  • Email notifications
  • Analytics
  • Need more robust features
  • Ease of use compared to zoom is lacking
  • Cheaper add ons
For webcasts with limited interaction between speaker and attendee, ON24 is great. It is also great for us to provide 1 day conferences. When we have smaller groups of users, who should be able to speak in webcasts, we must use other platforms. There are also no breakout rooms available.
Virtual Event
N/A
N/A
Online Events Collaboration (2)
70%
7.0
Audience polling
70%
7.0
Q&A
70%
7.0
Online Events Marketing (2)
90%
9.0
Branding options
90%
9.0
Integration to Marketing Automation
90%
9.0
Online Events Security (2)
75%
7.5
Participant roles & permissions
50%
5.0
Confidential attendee list
100%
10.0
Online Meetings / Events (4)
87.5%
8.8
Calendar integration
90%
9.0
Record meetings / events
90%
9.0
Slideshows
70%
7.0
Event registration
100%
10.0
Mobile Capabilities
N/A
N/A
  • Quality webinars
  • Increased engagement
  • Quick turnaround time for building ehub page
Integrate with CRM/marketing automation software
tested go live to see difference between it and ehub
We are able to offer high quality webinars, which would have been in person events.
Many add ons like captioning and new breakout rooms, but add ons are expensive.
Not as versatile or robust, but the listed apps are easier to use for our departments.
Compared to Zoom, navigating through the platform is in the words of our users 'daunting' until they get used to it. I needed help for a few weeks to learn the platform.
  • Customer training
  • Product Marketing
  • Other
20
IT, chapter coordinators, project manager, regulatory dept., professional development dept.
4
desktop support, HTML, graphics design, end user support
  • Marketing our programs
  • Training our members
  • One day conferences
  • EHUB extensiveness
  • Marketing ability
  • Breakout rooms are critical
  • Virtual Conference platform
  • EHUB grouped content for multi day conferences
Some features that we require are quite expensive. Upcoming breakout rooms may need to continue on our Zoom platform since purchasing features like breakouts are too high priced. I give ON24 a solid 8 because our company is able to use the webcasts, EHUB and analytics to run webinars that are very successful.
Yes
Zoom, Adobe Connect
  • Product Features
  • Product Usability
  • Product Reputation
We know the premium product was associated with a high price tag but ON24 worked with us for a feasible solution. We liked the interface and modification ability, marketing tools, and general functionality.
We would have looked into whether the call to action feature is feasible as a breakout rooms options. We didn't get a chance to play with a trial version because it wasn't available but that would have helped our stakeholders determine whether ON24 is suitable for our organization more than Zoom. We have been able to make ON24 work for much of our needs but some in the organization still prefer Zoom.
  • Implemented in-house
Yes
We used Elite studio first and then gradually moved to using EHUB
Change management was a major issue with the implementation
Some departments were not satisfied with what they had been sold by ON24 and they needed to make major changes to many processes such as registration integration with our CRM system, email notifications when events changed, slides uploads sine they were familiar with screen share options via Zoom. I needed to learn much about the platform before implementation
  • Email notifications hassle when events were modified or cancelled
  • Slides upload continue to get stuck
  • Slides uploaded needed to be adjusted in PPT app
There were many errors we needed to work on before fully understanding how to use ON24 and maximize its advantage to us
  • Online training
Most points of relevance were covered as far as I can remember.
We figured out ON24 by trial and failure. Online training was limited for the complications involved with hosting different types of webinars but there is only so much training that can be done, which is understandable.
It was moderately difficult because there are so many part to Elite Studio. I would recommend that an ON24 rep stay in constant contact with the company to ensure smooth transition into the platform.
Configuration is a bit complex and one must become accustomed to the platform before being able to configure properly. One example of too complex are the build size measurements: our graphics department, just this week, had to spend hours configuring EHUB banner to the correct specs are were unable to make the picture fit without whitespace. I believe ON24 should have a graphics department team to adjust image sizes for our company if our team is unable since our team is busy with various marketing projects.
There are so many parts to configure for a robust audience experience. There isn't a best practice but double checking event configuration and reaching our to ON24 support to confirm helps in limiting mistakes.
Yes - we have customized the interface extensively
Once accustomed to the platform, customizing the interface can be easy but there are many moving parts to consider as event details change.
Some - we have added small pieces of custom code
HTML code to adjust templates is easy if one is familiar with HTML
No
We purchased premium for one event and we thought that the 'help' was overpriced and underqualified to help. When called upon, they were not in a position to assist. All of our support staff, in my opinion, is more trustworthy than premium support for an event. We will not be purchasing premium for a future event.
There are a couple of support staff who are very excellent in providing immediate assistance and understand the platform and nuances of technical aspects of on24 extremely well, but I also deal with support staff who don't understand my concerns and take hours to respond with solutions that may or may not meet our needs. General support is proactive in responses but do not escalate issues for me, rather asking me to submit technical tickets myself, which can add to frustration, if I have already reached out to support. Chat support is not worth my time since the individuals are not technical or qualified in my opinion and I always have to submit tickets for appropriate answers.
Yes
There are a few bugs associated with the web interface; the most annoying one is the email notification typing cursor which always defaults to the title of the email, despite my wanted to type into the body of the email. I reported this to staff who told me to submit a ticket regarding it; I believe that they should have escalated the issue to their developer. There are a number of bugs when ON24 is beta testing new features.
A particular technical support representative/ platform support individual, took my closed captioning inquiry very seriously and helped adjust all the time codes manually. I normally ask our captioning company to do this now, but at that time the fact that the individual went above and beyond in resolving my issue was refreshing and I am always happiest to work with that individual.
  • Elite Studio
  • EHUB design
  • Reporting access
  • Slides upload
  • Closed captioning file upload post event
  • Chat function availability setting
Yes
Needs improvement. Our audiences have stated that they prefer being on a desktop/laptop since functionality is much more limited in the mobile interface. There is no app and access is done via Chrome browser for mobile. Not all attendees enjoy using Chrome but they are required to for accessing ON24. Mobile is very difficult to use when an event is being captioned since captions are not integrated into the media player when live.
From the user perspective, we have heard the words 'overwhelmed' and 'daunting' when our speakers are using Elite Studio. As for our tech support side, it took us months to figure out full functionality and we are still learning the intricacies of ON24 when it comes to EHUB, Elite and analytics.
ON24 performs very well when customizations are complete. Audience members are often happy with their experience in webcasts and on EHUB. Analytics are very extensive.
There are no unplanned outages and despite some glitches, I can always rely on ON24 to allow for webcasts and conferences.
  • CRM
  • Streamtext Captioning software
  • Captionedtext software
Not difficult from the on24 side. We needed to use our 3rd party company to integrate CRM to sync with ON24 registration. Captioning software is easy to integrate to ON24 as well.
  • Zoom for breakouts
We plan on using call to action for breakout room purposes
  • File import/export
  • Single Signon
  • API (e.g. SOAP or REST)
Captioning tools
There are no problems with integration that I have personally seen.
Ensure that any manual work is always accounted for; ie) CRM system always requires event ID from ON24 so ensure that settings are always aligned
ON24 was easy to work with but it was unfortunate that they did not provide a trial version. ON24 contacted us and assisted us with questions often. They did not understand what breakout rooms were (August 2020) and offered the call to action solution which is not very feasible, despite our first impression being that the feature was available after having spoken with the developer.
Staff is easy going and often proactive. Our director dealt with the vendor pre and post sales and enjoyed working with ON24.
Pricing and platform availability
Ensure clarification on all points to be noted in application being able to meet business requirements
Yes
There are glitches because it is a web based software. When we upgraded to Elite Studio from PMXD we found that the interface usability was much easier and more modernized.
  • Modernization
  • Less manual work for users to adjust settings
  • Easier to navigate (Media Player)
  • Breakout rooms
  • Easier navigation of Elite Studio
  • Better integration with CRM
No
No
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ON24 is being used by our marketing department to reach our reseller partner audience for informational and technical training sessions. We were doing this prior to the pandemic, but it become even more important to virtually connect with partners when it hit so we nearly doubled our events to compensate for lost touchpoints at physical events. We run 2 main types of events through ON24 - discussion panels for partners focused on overall sales opportunities and technical trainings for partners focused on the technical implementation of certain hardware/software technologies. It's essential for our partners to under the why and how behind everything we sell and we accomplish both of those goals through ON24 webinar events.
  • Attendee Engagement - you can define an engaging experience for attendees that will keep everyone paying attention
  • Engagement Tracking - more importantly, you can track that engagement and gain actionable insights for sales and marketing follow-up
  • Ease of Use - the platform is very intuitive and easy to learn so anyone from a beginner to a seasoned webinar veteran can get a ton out of the platform.
  • Integration with CRM - data isn't actionable unless it's in front of the people that will use it. Our integration was fairly simple to setup and has been extremely beneficial to sales for their strategic follow up.
  • Connecting/Streaming to Facebook - you can't schedule the stream on Facebook of provide any additional details. You just start the stream and it automatically creates a live event with no context. Would be a nice improvement to have more control over this.
ON24 is best suited for larger webinars where you need to develop engaging experiences - well beyond "death by powerpoint". It's also great to smaller engagements with a targeted audience (ABM strategies) where you're looking to get personal. If you have recurring webinars, even better, because it's simple to copy an event versus creating from scratch every time. It's least appropriate for when you need to get direct feedback to attendees or when it should be two-way conversation. Although ON24 did just release breakout rooms where this is possible, it's an extra cost that not everyone will want to incur when you can just revert back to Zoom or Teams.
Virtual Event
N/A
N/A
Online Events Collaboration (2)
100%
10.0
Audience polling
100%
10.0
Q&A
100%
10.0
Online Events Marketing (2)
100%
10.0
Branding options
100%
10.0
Integration to Marketing Automation
100%
10.0
Online Events Security (2)
90%
9.0
Participant roles & permissions
80%
8.0
Confidential attendee list
100%
10.0
Online Meetings / Events (4)
100%
10.0
Calendar integration
100%
10.0
Record meetings / events
100%
10.0
Slideshows
100%
10.0
Event registration
100%
10.0
Mobile Capabilities
N/A
N/A
  • Increased customer engagement
  • Increased MQLs and SQLs
  • Quicker handoff of leads from marketing to sales
  • Better data integration to CRM and marketing automation systems
  • Integrate with CRM/marketing automation software
  • Conduct lead scoring
  • Track registration and attendance
  • Enable sales follow-up
  • Optimize campaign nurture programs
With our ON24 Elite contract we were able to quickly scale and double our virtual engagements with partners. In fact, our initial use case once things shut down was transitioning our first conference of 2020 to a virtual experience in about 3 weeks. Because ON24 is an easy platform to use, it wasn't a problem translating our large conference to a virtual experience using the ON24 platform.
It's certainly easy to scale the number of online experience initiatives, but it's more difficult and costly to scale with expanded platform use across departments. The cost per user login seemed a bit high for us so we have two total logins for our creative team to manage all webinars through the platform.
We used a number of other webinar platforms in the past through Intercall, Unisfair, West UC, and Intrado (all the same company, just went through a lot of name changes or acquisitions I think). ON24 is by far the most customizable and easiest to use, brand, and integrate. The other platforms were "enterprise" but functioned in a CMS or platform that did not look, feel, or operate as "modern" while we used them which made it difficult and ultimately lead to use switching to ON24. Our previous contracts were done by a "per event basis" which meant higher costs for more webinars. With our unlimited contract, we're saving thousands of dollars now that our webinar program has expanded significantly due to COVID.
It's fully customizable from start to finish and easy to spin up a new webinar whenever you need it. In fact, when the pandemic hit, we used ON24 to transition a full onsite conference to a virtual experience within 3 weeks of the lockdown. ON24 was so easy for us to use when doing this. It helped us to turn a potential revenue-losing disaster into an amazing opportunity to make our vendors and customers both happy with an event that could've been completely cancelled.
  • Customer training
  • Internal communications
  • Lead generation
  • Product Marketing
2
We only have two true "users" of the platform because we only have 2 logins. Both users are multimedia coordinators who work closely to produce these events with our digital and marcom coordinators dedicated to our virtual events and webinars. This roles work closely with our marketing managers and program managers, along with others from our sales and purchasing organizations, to develop strategy, messaging, target audiences, and more to ensure we have a collaborative and aligned effort to make the most out of every webinar.
4
I'll count our two multimedia coordinators in this, along with our business analyst and CRM developer who work closely with us to ensure that our integration into our Microsoft Dynamics CRM is functioning correctly and data is flowing and connecting properly through ON24 Connect. We could list others but at a very basic level, 4 users.
  • Live webinars for customers
  • On-demand webinars for customers
  • Lead generation for sales
  • Transitioning an on-site event to fully virtual using webinars only (no virtual environment needed)
  • Internal and vendor-facing corporate events
  • N/A - we will need to upgrade to ON24 Target and ON24 Engagement Hubs to squeeze more out of our ON24 usage
ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
Yes
We formerly used a company called Unisfair which has since been acquired and re-branded by other companies. The contract with this company only allowed for a certain number of events, unlike ON24 Elite which offers unlimited webinars. There was also very limited customization options. In addition, we really wanted a solution that our allowed our team to fully manage the event from start to finish whereas our previous webinar provided required that we use an event producer.
  • Product Features
  • Product Usability
  • Product Reputation
In one word - Customization. We loved the fact that ON24 allows for customization of the entire webinar experience for our attendees. We can brand them however we want, modify registration pages, incorporate branding and imagery that is unique to our brand or unique to an opportunity, and so much more. The customized webinar experience added a new engagement element that we were previously lacking in webinars. ON24 makes it easy.
I wouldn't change a thing. We researched a number of companies and while other companies had solid solutions, they seemed very "business" or B2B and lacked the consumer or viewer friendly features we wanted. The reality is that B2B still requires you to sell to a human, so having a human experience was important to us. ON24 offered exactly that.
No
No
No
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