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Onalytica IRM has proven to be a valuable tool for agencies looking to present comprehensive findings to potential clients, particularly …
Overview
What is Onalytica?
Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting…
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What is Onalytica?
Onalytica IRM, from Onalytica in London, is billed as an influencer marketing platform. It is basically an intelligence tool for building network maps and profiling those whose words have influence in some particular content area (e.g. your vertical) and alerting marketers to opportune moments to…
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Product Details
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What is Onalytica?
Onalytica Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Business Problems Solved
Onalytica IRM has proven to be a valuable tool for agencies looking to present comprehensive findings to potential clients, particularly those lacking an in-house social media presence. Users have praised its ability to analyze and understand online conversations about their company or service, providing them with detailed insights. The software's cost-effective nature, coupled with its responsive and helpful client success team, has been highly appreciated by customers.
One of the primary business problems that Onalytica IRM solves is the need for effective influencer marketing strategies. Users have found the tool invaluable in setting up influencer relations campaigns and identifying influential individuals in their industry. By tracking, identifying, and uncovering hidden influencers, Onalytica IRM helps clients broaden their horizons and engage with individuals they may have previously overlooked. This has resulted in enhanced content marketing and amplification through social media and other digital channels.
Furthermore, Onalytica IRM addresses the business problem of establishing leadership positions in highly specialized areas. By connecting users with salient topics and fostering collaborations across institutions and organizations, the software enables users to stay up-to-date with emerging technologies and trends. This not only enhances credibility but also expands the audience across various channels, promoting learning, development, and momentum.
The product also improves communication and collaboration across teams and individuals with shared objectives. Users have highlighted the software's ability to enhance cross-team coordination and facilitate knowledge sharing, leading to improved workflows and more effective outcomes.
However, it is important to note that while Onalytica IRM offers a range of insights for social media monitoring and influencer identification, it does not provide storage for detailed data analysis of customer purchasing patterns. This limitation should be considered depending on specific business needs.
Overall, Onalytica IRM provides users with a powerful solution for understanding online conversations about their brand or service, developing effective influencer marketing strategies, establishing leadership positions in specialized areas, improving collaboration across teams, and expanding their audience across various digital channels.