ONE by AOL Reviews

5 Ratings
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Score 4.8 out of 100

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Reviews (1-2 of 2)

Nicholas J. Salvatore | TrustRadius Reviewer
January 10, 2020

Whatever name you prefer, One by AOL is worth testing!

Score 7 out of 10
Vetted Review
Verified User
Review Source
The One by AOL platform, now known as the Verizon Media or “Oath” DSP, is currently being used by my team & I to buy programmatically for our clients. My team is part of the larger Programmatic Department at PlatformGSK - a subset of Publicis Health Media servicing the GSK client.
  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
  • Pixels & Rules - compared to other DSPs, the setup is a platform for creating pixels, and rules are less intuitive or clear to follow.
The ONE by AOL platform is well suited for users looking to leverage Verizon Media 1st party data to reach valued prospects or looking to purchase Verizon Media O&O inventory at a better access point.
Read Nicholas J. Salvatore's full review
Anonymous | TrustRadius Reviewer
January 30, 2020

Like being punched in the face every day you go to work? Then ONE by AOL is for you.

Score 1 out of 10
Vetted Review
Verified User
Review Source
The business problem ONE by AOL was meant to address was to fill our ad-tech void to help with remnant ads. It's only being used by our marketing team and will eventually be phased out due to a multitude of problems. Keep reading to find out about our headaches.

TL:DR - Clunky system boosts Advil sales.
  • Customer support is great.
  • Data sources show lots of customer insights.
  • Awful UI.
  • Slow system.
I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
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ONE by AOL Scorecard Summary

Feature Scorecard Summary

Ad campaign creation (2)
4.0
Ad deployment (1)
1
Display advertising (2)
4.0
Ad display and retargeting segmentation (2)
4.5
Sequence targeting (1)
1
Ad dashboards (2)
4.0
Ad performance reports (2)
4.5
Ad conversion tracking (2)
4.5
Ad forecasting and optimization (1)
7

About ONE by AOL

ONE by AOL is billed as an end-to-end, multi-channel programmatic advertising platform.

ONE by AOL Technical Details

Operating Systems: Unspecified
Mobile Application:No