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OneSignal

OneSignal

Overview

What is OneSignal?

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

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Recent Reviews

TrustRadius Insights

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows …
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Pricing

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Growth

9+

Cloud
per month

Professional

999+

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://onesignal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

OneSignal Demo

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Product Details

What is OneSignal?

OneSignal supports mobile-centric customer engagement with an omnichannel messaging platform that supports email, push notifications, in-app messaging, and SMS. OneSignal is designed to help users improve the customer journey for a mobile world, with A/B testing, message templates, and a drag-and-drop journey builder. OneSignal provides an open API, extensive documentation, and personalization and analytics tools to help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.

OneSignal Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Third-party software integrations

OneSignal Videos

OneSignal Product Overview
OneSignal Journeys

OneSignal Competitors

OneSignal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Languagesenglish

Frequently Asked Questions

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

OneSignal starts at $9.

Braze, MoEngage, and Airship are common alternatives for OneSignal.

The most common users of OneSignal are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows them to send more than 40 notifications per day to users worldwide in various languages. This functionality has proven particularly valuable for marketers and businesses, as it helps them engage with a large audience effectively. OneSignal offers a wide range of features, including user segmentation, A/B testing of push notifications, and intelligent delivery. These capabilities allow users to optimize their efforts and improve the impact of their push notifications. As the user base grows into the hundreds of thousands, OneSignal keeps evolving and introducing new features like in-app messages and advanced segmentations. The platform is developer-friendly, providing an extensive API/SDK that supports various actions and integrates seamlessly with popular services such as WordPress, Hubspot, Shopify, Twilio, Mailchimp, Sendgrid, and Mailgun. Users appreciate that OneSignal is one of the few free push notification services available on the market. Despite being free, it offers a powerful message delivery system that spans over 30 different platforms, including web browsers and smartphones. One notable use case for OneSignal is managing push automations and campaigns. Users have successfully run campaigns with a large number of push subscribers while still achieving excellent performance. Overall, OneSignal proves to be a cost-effective solution for generating substantial traffic through push notifications.

Efficient Push Notifications: Many users have expressed their satisfaction with the highly configured and efficient push notifications provided by the system. These notifications are delivered in real-time, ensuring timely communication, and offer valuable metrics for tracking performance.

Segmentation Feature: Reviewers have praised the segmentation feature for its efficiency in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions. This capability enables businesses to deliver personalized messages to their audience effectively.

In-App Messaging: Users appreciate the new in-app messaging feature that allows them to display full-screen messages with images and call-to-action buttons when their app is opened. This feature enhances user engagement by providing visually appealing and interactive content within the app experience.

Limited design choices for in-apps: Some users have expressed a desire for more design options when it comes to in-app messages. They feel that the current choices are limited and would like to see more variety and customization available.

Difficulties with technical support: Several reviewers have mentioned that they find the technical support provided by OneSignal difficult to debug and navigate. They suggest that the platform should be more user-friendly and provide clearer guidance for troubleshooting issues.

Expensive pricing: A number of users have raised concerns about the pricing of OneSignal, particularly for larger subscriber counts. They feel that the cost of $309 per month for 100,000 subscribers is quite high compared to other similar platforms.

Users commonly recommend trying OneSignal's free tier to see if it fits the needs. They suggest giving the free version a try and emphasize that it is easy to use with good support. Companies looking to reach out to clients using push notifications and update subscribers about new products or services are recommended to use OneSignal. It is considered a good option for product news and sales marketing. Users also suggest utilizing OneSignal for better marketing campaigns, highlighting its ease of management and flexible features. OneSignal is recommended for organizations or individuals who want to connect with users worldwide. The user suggests reading all the documentation before using OneSignal. It is further recommended for easy integration and management of web push notifications, making it a perfect product to get started with notifications and integrating them quickly. OneSignal is also suggested for consolidating push notification logic on the backend. Users think OneSignal is a great solution for reaching out to subscribers and enabling better communication with clients. It is considered a reliable software with complete features that increase customer retention and generate higher revenue. Users suggest trying OneSignal to improve web traffic and increase sales. The platform is recommended for quick and efficient communication with clients, believed to have useful tools in increasing sales and customer trust. OneSignal is also recommended for better direct advertising with buyers, as well as detailed analysis and reporting capabilities.

Attribute Ratings

Reviews

(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Mochammad Zachri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
Marco Diversi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send unlimited messages for free.
Alex Collins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
OneSignal is much more user-friendly, is free to use, and integrates with many more services. After the great redesign of OneSignal, it has become even better: easy localizations of the push, A/B tests and templates work great. Besides, there are a number of parameters you can use for segmentation and all it is free. Really great choice for a company of any size.
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