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OneSignal

OneSignal

Overview

What is OneSignal?

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

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Recent Reviews

TrustRadius Insights

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows …
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Pricing

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Growth

9+

Cloud
per month

Professional

999+

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://onesignal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

OneSignal Demo

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Product Details

What is OneSignal?

OneSignal is a customer engagement platform that enables developers, marketers, and product teams to engage and retain customers through email, mobile push, web push, SMS, in-app messages, and endless other channels via Webhooks. Designed to empower cross-channel communication via transactional and marketing messages, OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, and segmentation based on user behavior, demographics, preferences, and more.


OneSignal has integrations for common analytics, data, and publishing platforms, and SDK wrappers for the common iOS and Android programming languages. The platform also has rest API endpoints to support any technical stack integration, making it easy to streamline workflows.



OneSignal Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Third-party software integrations

OneSignal Videos

OneSignal Product Overview
OneSignal Journeys

OneSignal Competitors

OneSignal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Languagesenglish

Frequently Asked Questions

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

OneSignal starts at $9.

Braze, MoEngage, and Airship are common alternatives for OneSignal.

The most common users of OneSignal are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows them to send more than 40 notifications per day to users worldwide in various languages. This functionality has proven particularly valuable for marketers and businesses, as it helps them engage with a large audience effectively. OneSignal offers a wide range of features, including user segmentation, A/B testing of push notifications, and intelligent delivery. These capabilities allow users to optimize their efforts and improve the impact of their push notifications. As the user base grows into the hundreds of thousands, OneSignal keeps evolving and introducing new features like in-app messages and advanced segmentations. The platform is developer-friendly, providing an extensive API/SDK that supports various actions and integrates seamlessly with popular services such as WordPress, Hubspot, Shopify, Twilio, Mailchimp, Sendgrid, and Mailgun. Users appreciate that OneSignal is one of the few free push notification services available on the market. Despite being free, it offers a powerful message delivery system that spans over 30 different platforms, including web browsers and smartphones. One notable use case for OneSignal is managing push automations and campaigns. Users have successfully run campaigns with a large number of push subscribers while still achieving excellent performance. Overall, OneSignal proves to be a cost-effective solution for generating substantial traffic through push notifications.

Efficient Push Notifications: Many users have expressed their satisfaction with the highly configured and efficient push notifications provided by the system. These notifications are delivered in real-time, ensuring timely communication, and offer valuable metrics for tracking performance.

Segmentation Feature: Reviewers have praised the segmentation feature for its efficiency in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions. This capability enables businesses to deliver personalized messages to their audience effectively.

In-App Messaging: Users appreciate the new in-app messaging feature that allows them to display full-screen messages with images and call-to-action buttons when their app is opened. This feature enhances user engagement by providing visually appealing and interactive content within the app experience.

Limited design choices for in-apps: Some users have expressed a desire for more design options when it comes to in-app messages. They feel that the current choices are limited and would like to see more variety and customization available.

Difficulties with technical support: Several reviewers have mentioned that they find the technical support provided by OneSignal difficult to debug and navigate. They suggest that the platform should be more user-friendly and provide clearer guidance for troubleshooting issues.

Expensive pricing: A number of users have raised concerns about the pricing of OneSignal, particularly for larger subscriber counts. They feel that the cost of $309 per month for 100,000 subscribers is quite high compared to other similar platforms.

Users commonly recommend trying OneSignal's free tier to see if it fits the needs. They suggest giving the free version a try and emphasize that it is easy to use with good support. Companies looking to reach out to clients using push notifications and update subscribers about new products or services are recommended to use OneSignal. It is considered a good option for product news and sales marketing. Users also suggest utilizing OneSignal for better marketing campaigns, highlighting its ease of management and flexible features. OneSignal is recommended for organizations or individuals who want to connect with users worldwide. The user suggests reading all the documentation before using OneSignal. It is further recommended for easy integration and management of web push notifications, making it a perfect product to get started with notifications and integrating them quickly. OneSignal is also suggested for consolidating push notification logic on the backend. Users think OneSignal is a great solution for reaching out to subscribers and enabling better communication with clients. It is considered a reliable software with complete features that increase customer retention and generate higher revenue. Users suggest trying OneSignal to improve web traffic and increase sales. The platform is recommended for quick and efficient communication with clients, believed to have useful tools in increasing sales and customer trust. OneSignal is also recommended for better direct advertising with buyers, as well as detailed analysis and reporting capabilities.

Attribute Ratings

Reviews

(1-5 of 5)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We needed to send push notifications to our users on our mobile applications. OneSignal is a wonderful solution for that. After our initial demo and integrations, we realized we could use it for much more! So we started using it for their in-app messaging functions, as well as doing some A/B testing on user communication.
  • In-app messaging
  • Push notifications
  • A/B Testing
  • Setting it up
  • More design choices for in-apps
  • More analytics
I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
  • Push notifications
  • Open rates
  • Segmenting
  • Increased user engagement
  • increased user retention
  • increased brand awareness
Ashutosh Kumar Gupta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
1. We needed a robust system to send multiple notifications at a time. We use OneSignal on daily basis to send 40+ push notifications a day (365 days a year) without any issue and cater to all the countries around the globe in all major languages. 2. It is a tough task maintaining the attention of subscribers and bringing them back in a cost-effective way. Onesignal is highly cost-effective for our overall marketing. It is playing a major role to bring users to our websites. 3. It is a feature-loaded tool with user segmentation, A/B testing of push notifications, intelligent delivery, etc. Ultimately it helps us optimize our efforts. 4. We have reduced our cost of customer acquisition and increased our conversion rate using it.
  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
1. It is well-suited for industries that want faster delivery of push notifications without any issues and the timing of push notifications is more important than money spent on it. 2. It is not suited for industries in which money matters more than the delivery time of the push and few errors in the backend are acceptable.
  • On time delivery without any delay.
  • Segmentation of users.
  • Intelligent delivery.
  • Easy integration.
  • Reduced CAC by 33%.
  • Increased conversion rate to 27%.
  • Have average retention rate of 43.5%.
Google Ads (formerly AdWords), Facebook Business Manager (formerly Pages Manager), Google Ad Manager, Atlassian JIRA Align (formerly AgileCraft), Google Analytics, Google AdSense, Google AdMob, Google Tag Manager, Upwork, Semrush
Nabin Poudel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use OneSignal to send push notifications to our subscribers on their devices. It can instantly send push notifications with text and images to more than 30 different platforms including web browsers and smartphones. It offers a plugin for WordPress to quickly collect new subscribers. OneSignal is a SAAS platform that can be easily integrated with Hubspot and Shopify. It can be integrated with Twilio too for SMS and MMS messaging. It can also send notifications to the subscribers on Mailchimp, sendgrid, or Mailgun. Overall it is a very powerful message delivery system that is ready for the future.
  • It can send push notifications to all major browsers and devices.
  • It is lightning fast.
  • Very easy to setup and integrate with 3rd party services.
  • It has a rich API for in app messaging.
  • It offers a free plan for messaging up to 10,000 subscribers.
  • Expensive pricing of 309 per month for 100,000 subscribers.
  • SAAS platform are not reliable for data privacy.
One signal is best suited for news and media publishing websites. Media agencies can quickly broadcast their news by sending notifications to their subscribers. It is not suitable for the corporate business where the is no frequent news and updates and most of the communications rely on emails.
  • Push notifications.
  • In app messaging.
  • SMS and MMS integration with Twilio.
  • OneSignal has allowed us to grow number of subscribers in a short time.
  • We are able to send our news and offers easily and instantly.
  • We have become able to drive more website traffic and increase in sales.
OneSignal comes with a free plan and easy integration, unlike CleverTap which has a starting price of $200 per month and a difficult integration process. That is why we selected OneSignal instead of CleverTap.
Aaron Wallace | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use OneSignal for our organization's Push Notifications across our website and mobile apps. For years now we have used OneSignal to manage our Push Automations and Push Campaigns. Very happy with how the platform works and their pricing model is fair. Currently, we have around 200,000 Push Subscribers and our campaigns perform great with OneSignal.
  • Push notifications
  • Automations
  • Push campaigns
  • I wish it was easier to create more automations/flows.
I believe OneSignal is the best option when it comes to Push Notifications. Their platform is top-notch for Push Notifications, their pricing model is fair and their customer support is great. We have been using OneSignal for many years and are very happy, and would recommend it to anyone who wants to build their Push Subscriber channel.
  • Push notifications
  • Great ROI
I believe OneSignal is an all around better platform than Push Owl. I am very happy we made the migration from Push Owl to OneSignal.
Mochammad Zachri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company using OneSignal for our Mobile Apps Department, OneSignal is a solution to manage our push notification[s] in our apps. Its developer friendly too, many action provided from API / SDK and its provide a free services too for a reasonable limit. OneSignal can handle multiple platform too including iOs that we know its so complicated to set up APNS, etc.
  • Multi-Platform Support
  • Well-Documented
  • Developer Friendly
  • Technical Support
  • {Could] Be Easier to Debug
  • More Interactive Dashboard
OneSignal is good when you need a one-stop solution for push notification[s] on your multi-platform apps. If you are developing your apps in Android, iOs, Web / Webview, etc, and your Backend Infrastructure that [have] push notification for each app it will be so complicated. So OneSignal is the best solution, you just need to config your apps and your setting from Firebase / APNS and you are ready to go
  • Multi-Platform
  • Reasonable Pricing System
  • Reliable Push Notification
  • Cost-Efficient
  • Targeted-Market
  • Easy to Maintenance
In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
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