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OneSignal

OneSignal

Overview

What is OneSignal?

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

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Recent Reviews

TrustRadius Insights

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows …
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Pricing

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Growth

9+

Cloud
per month

Professional

999+

Cloud
per month

Free

Free

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://onesignal.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Product Demos

OneSignal Demo

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Product Details

What is OneSignal?

OneSignal supports mobile-centric customer engagement with an omnichannel messaging platform that supports email, push notifications, in-app messaging, and SMS. OneSignal is designed to help users improve the customer journey for a mobile world, with A/B testing, message templates, and a drag-and-drop journey builder. OneSignal provides an open API, extensive documentation, and personalization and analytics tools to help businesses of all sizes provide a seamless messaging experience to create meaningful customer connections.

OneSignal Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Third-party software integrations

OneSignal Videos

OneSignal Product Overview
OneSignal Journeys

OneSignal Competitors

OneSignal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Languagesenglish

Frequently Asked Questions

OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

OneSignal starts at $9.

Braze, MoEngage, and Airship are common alternatives for OneSignal.

The most common users of OneSignal are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have reported that OneSignal is a reliable and efficient system for sending multiple push notifications simultaneously. It allows them to send more than 40 notifications per day to users worldwide in various languages. This functionality has proven particularly valuable for marketers and businesses, as it helps them engage with a large audience effectively. OneSignal offers a wide range of features, including user segmentation, A/B testing of push notifications, and intelligent delivery. These capabilities allow users to optimize their efforts and improve the impact of their push notifications. As the user base grows into the hundreds of thousands, OneSignal keeps evolving and introducing new features like in-app messages and advanced segmentations. The platform is developer-friendly, providing an extensive API/SDK that supports various actions and integrates seamlessly with popular services such as WordPress, Hubspot, Shopify, Twilio, Mailchimp, Sendgrid, and Mailgun. Users appreciate that OneSignal is one of the few free push notification services available on the market. Despite being free, it offers a powerful message delivery system that spans over 30 different platforms, including web browsers and smartphones. One notable use case for OneSignal is managing push automations and campaigns. Users have successfully run campaigns with a large number of push subscribers while still achieving excellent performance. Overall, OneSignal proves to be a cost-effective solution for generating substantial traffic through push notifications.

Efficient Push Notifications: Many users have expressed their satisfaction with the highly configured and efficient push notifications provided by the system. These notifications are delivered in real-time, ensuring timely communication, and offer valuable metrics for tracking performance.

Segmentation Feature: Reviewers have praised the segmentation feature for its efficiency in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions. This capability enables businesses to deliver personalized messages to their audience effectively.

In-App Messaging: Users appreciate the new in-app messaging feature that allows them to display full-screen messages with images and call-to-action buttons when their app is opened. This feature enhances user engagement by providing visually appealing and interactive content within the app experience.

Limited design choices for in-apps: Some users have expressed a desire for more design options when it comes to in-app messages. They feel that the current choices are limited and would like to see more variety and customization available.

Difficulties with technical support: Several reviewers have mentioned that they find the technical support provided by OneSignal difficult to debug and navigate. They suggest that the platform should be more user-friendly and provide clearer guidance for troubleshooting issues.

Expensive pricing: A number of users have raised concerns about the pricing of OneSignal, particularly for larger subscriber counts. They feel that the cost of $309 per month for 100,000 subscribers is quite high compared to other similar platforms.

Users commonly recommend trying OneSignal's free tier to see if it fits the needs. They suggest giving the free version a try and emphasize that it is easy to use with good support. Companies looking to reach out to clients using push notifications and update subscribers about new products or services are recommended to use OneSignal. It is considered a good option for product news and sales marketing. Users also suggest utilizing OneSignal for better marketing campaigns, highlighting its ease of management and flexible features. OneSignal is recommended for organizations or individuals who want to connect with users worldwide. The user suggests reading all the documentation before using OneSignal. It is further recommended for easy integration and management of web push notifications, making it a perfect product to get started with notifications and integrating them quickly. OneSignal is also suggested for consolidating push notification logic on the backend. Users think OneSignal is a great solution for reaching out to subscribers and enabling better communication with clients. It is considered a reliable software with complete features that increase customer retention and generate higher revenue. Users suggest trying OneSignal to improve web traffic and increase sales. The platform is recommended for quick and efficient communication with clients, believed to have useful tools in increasing sales and customer trust. OneSignal is also recommended for better direct advertising with buyers, as well as detailed analysis and reporting capabilities.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Bussi is a "Mobility as a service" app where you can book and pay for seats in Public Transportation, specifically in Mexico City. We deliver our app in Android and IOS and of course we have to be in touch with our customers through push notifications. Here enters OneSignal. We decided to use OneSignal for push notifications for price and easiness that it represented at the beginning. With time, we were glad that OneSignal has been evolving with us by offering new features like in-app messages, segmentations and many more that are implementing like SMS. At the same time, [we've grown] until the point of having hundreds of thousands of users. OneSignal was free until we reach[ed] the 130,000 users and even [then] the amount charged is really low.
  • Push notifications: they deliver in the moment and give you metrics, push [notifications] are highly configured and you doesn't need to configure extra steps.
  • Segmentation: the way they divide segments is very efficient - you can do it by geographical area, engagement, and transactions that you have defined.
  • In-App Messaging: this new feature is to show a full screen message when users open the app with images and call to action buttons.
  • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
  • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
  • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
OneSignal is perfect [for] Push Notification[s], In-App messaging, [and] general communication with your users into your app. If you have a developer team they will need to implement once and after that you get all [that] the platform offers. And its free until you reach a big amount of users.

OneSignal is not suitable if you [don't] have a technology team that can implement it into your app.
  • Push notification to segmented users: we send discounts to different segments of users, like 20% to inactive users, 10% to active users and 5% to engagement users. This actions makes to recover and improve the use of our app.
  • You can schedule all messages for 1 or 2 weeks, this saves a lot of time and money since you can have only one person in charge of scheduling messeges.
  • With in-App message[s], you can have ROI since it helps you to make up-sales for limited time. In general the combination of [these] 3 examples can be a good strategy for improving retention and ROI.
Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
Look we haven't need the support or technical support from the side of OneSignal that's why I'm giving a 7 and not a 10. But my experience with some topics like payment, upgrading the account or having conversation with staff for new products I could say the treatment received so far has been really friendly.
Chad Carman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use OneSignal to send push notifications via our website as well as through our mobile app. The Marketing department utilizes to push critical messages that we think our constituency cares about. The notifications allow us to generate significant traffic at an extremely affordable rate compared to some of the other mediums.
  • Easy scheduling.
  • Connects with Wordpress for hands-off notifications.
  • Simple user interface for composing messages.
  • Segmentation.
  • Scheduling to multiple mediums can be difficult - for instance, we have to do separate notifications for our app and website.
OneSignal is fantastic for getting push messages out on new content, special offers, and anything that someone visiting your website would generally be interested in. Keeping your content engaging is a great way to build an organic audience in a world that relies on social media traffic to fuel web traffic. It has a big opportunity to be overused, however.
  • We've seen direct-purchase conversions on new offers.
  • It does a great job of driving traffic to off-site locations like YouTube for new videos.
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
ActiveCampaign, Mailchimp, Constant Contact, Sprout Social, Agorapulse, CloudFlare, Shopify Plus, Facebook for Business, Facebook Pages Manager, Workplace by Facebook, Bitly, Dropbox Business
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