Name: OnMaps
Author: Geofusion

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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OnMaps, developed by Geofusion, is a geomarketing solution that provides businesses with precise and detailed market insights. It supports businesses of all sizes, from small local enterprises to large corporations, across various professions and industries. Retailers, service-based businesses, industries, pharmacies, and food and beverage establishments can utilize OnMaps to gain valuable information on consumer behavior, market potential, competition, and location analysis for informed decision-making.

## Key Features

**Geographic Data Insights**: OnMaps provides businesses with precise and up-to-date geographic data insights, allowing them to understand their target market and make informed decisions. Businesses can access information on population density, income levels, consumer behavior, and more at various geographic levels, including municipalities, neighborhoods, and specific street segments.

**Competition Mapping**: OnMaps allows businesses to map and analyze their competition in detail. Businesses can identify both large and small competitors in their industry and understand their market presence. The tool provides insights into the number of competitors, their locations, and their offerings, helping businesses develop effective strategies.

**Target Audience Analysis**: OnMaps enables businesses to identify and understand their target audience. Businesses can access data on consumer demographics, preferences, and behaviors to tailor their marketing strategies and offerings. The tool provides information on consumer spending patterns, helping businesses identify growth opportunities.

**Location Analysis**: OnMaps offers comprehensive location analysis capabilities. Businesses can evaluate potential locations for new stores based on factors such as foot traffic, proximity to target customers, and competition. The tool provides insights into the suitability and profitability of different locations, assisting businesses in making informed decisions.

**Market Potential Assessment**: OnMaps helps businesses assess the market potential of different areas. Businesses can analyze factors such as population size, income levels, and consumer demand to identify areas with high growth potential. The tool provides data-driven insights to support businesses in expanding their operations and maximizing market share.

**Competitive Pricing Analysis**: OnMaps enables businesses to conduct competitive pricing analysis. Businesses can compare their pricing strategies with those of their competitors to ensure competitiveness in the market. The tool provides insights into pricing trends, allowing businesses to adjust their strategies accordingly.

**Territory Management**: OnMaps offers territory management capabilities to businesses with multiple locations. Businesses can define and manage territories based on various criteria, such as geographic boundaries, customer density, or sales potential. The tool helps businesses optimize sales territories, allocate resources effectively, and improve operational efficiency.

Winter 2017 / 10.4.6

Salesforce Maps

Esri in Redlands, California offers ArcGIS, a geographic information system.

Creator

Viewer

Field Worker

Editor

GIS Professional Basic

GIS Professional Advanced

ArcGIS for Personal Use

ArcGIS for Student Use

ArcGIS

OnMaps

Location Intelligence

Geofusion

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

Pre-built visualization formats (heatmaps, scatter plots etc.)

Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.

Location Analytics / Geographic Visualization

Location analytics is the visualization of geographical or spatial data.

Predictive Analytics

Predictive Analytics is the ability to build forecasting models based on existing data sets.

Support for Machine Learning models

Machine learning refers to computer programs that can learn when exposed to new data.

Pattern Recognition and Data Mining

Pattern recognition and data mining mean the ability to recognize hidden patterns in large quantities of data.

Integration with R or other statistical packages

Density Analysis

The ability to analyze population density, traffic, and demographics with a view toward identifying ideal locations for advertisements, storefronts, building projects, staff placement, etc, and establish correlations between consumer behavior and geographic location.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Connection to traditional data sources

Ability to connect to both traditional data sources like relational databases, flat files and XML files.

Audience Data

Data that enables campaigns with audience targeting based on customer segments and geolocation.

Access Control and Security

Access control means being able to determine who has access to which data.

Multi-User Support (named login)

Named model access means that users have access based on name and password.

Role-Based Security Model

Role-based access means that access to data is determined by job or position in the corporation.

Multiple Access Permission Levels (Create, Read, Delete)

Multiple access permission levels means that different levels of users have different rights.

Report-Level Access Control

Report-level access control means that the type of report determines who has access to it.

Location-Based Data Governance

Refers to how well the software enables users to comply with data privacy standards regarding the use of precise location data for customers.

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Overview

What is OnMaps?