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Starting at $29 per month
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What is Ontraport?

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

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Recent Reviews

TrustRadius Insights

Ontraport has proven to be a versatile tool for businesses across various industries, addressing multiple needs and streamlining …
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9 out of 10
April 27, 2016
I am a marketing consultant and implement ONTRAPORT for clients to manage contact relations and build and automate lead generation and …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Landing pages (16)
  • List management (16)
  • WYSIWYG email editor (16)
  • Email deliverability reporting (16)
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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29 per month
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Product Demos

Demo With The Founder | Design a Landing Page in Ontraport Pages


Demo With The Founder | Email Deliverability: Everything You Need To Know


Ontraport Review - Marie Forleo Case Study


Demo With The Founder | Membership Site Walkthrough


Ontraport Demo - How To Build A Landing Page without wordpress


Ontraport Review and Demo | How to Start Your Online Business Easily With Ontraport.

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Ontraport?

Ontraport is a no-code business software that helps service businesses systemize and scale. Ontraport manages and automates the buying cycle to drive faster growth while freeing up business owners and teams to deliver more customer value. Ontraport’s set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Ontraport is available to service providers of all kinds, including consultants and agencies, coaches and advisors, as well as personal and professional service providers.

Ontraport Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Membership site management tools
  • Supported: SMS & Postcards
  • Supported: Sales force automation
  • Supported: Referral program management and tracking
  • Supported: Task management
  • Supported: Performance analytics on visual map

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

Ontraport Video

Ontraport How It Works

Ontraport Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesInternational

Frequently Asked Questions

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Ontraport starts at $29.

Constant Contact, HubSpot Marketing Hub, and Keap are common alternatives for Ontraport.

Reviewers rate Dynamic content and Landing pages and List management highest, with a score of 10.

The most common users of Ontraport are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ontraport has proven to be a versatile tool for businesses across various industries, addressing multiple needs and streamlining processes. Users have found it beneficial for marketing automation, sales workflows, and providing customer education about their services. The software's ability to automatically capture contact information, track sources, and keep them organized has been highly appreciated. It enables users to stay in touch with relevant communications and keep salespeople engaged throughout the process.

Additionally, Ontraport has been instrumental in achieving relationship development and helping companies reach their revenue goals. Users have leveraged its features for lead generation, lead nurturing, and managing sales funnels. The software's task automation feature has been particularly helpful in automating standard practices and providing management oversight.

Furthermore, Ontraport serves as an all-in-one system for email marketing, customer relations management, and managing internal tasks. It eliminates the need for multiple data sources by providing a clear picture of the business through its dashboard. Users have also benefitted from the seamless integration of Ontraport with third-party software programs.

Moreover, Ontraport excels at segmenting marketing and sales messaging based on prospects' positions within the funnels. This capability allows for more targeted and personalized communication with potential customers. Many organizations, such as information marketers, start-up business consultants, and full-service digital marketing agencies, have found value in using Ontraport to nurture relationships, track leads, sales, service, and referrals.

Furthermore, users have praised Ontraport's comprehensive solutions for contact management. Its advanced capabilities go beyond those offered by alternatives like Confusionsoft or Mailchimp while remaining less intimidating than platforms like Sendgrid. By leveraging Ontraport's features such as collecting data, automating processes, changing fields based on others, and automating document generation for clients, users have successfully scaled their businesses.

Overall, users confidently state that they utilize over 95% of the available features in Ontraport, highlighting its versatility and value in managing various aspects of their companies. Whether it's CRM, page editing, emailing, reporting, or purchase product pages, Ontraport has proven to be a powerful tool for business automation and growth.

High Customizability: Many users have found Ontraport to be highly customizable, allowing them to tailor their marketing, sales, and customer service processes according to their specific needs and workflows. This flexibility has been appreciated by multiple reviewers as it provides the ability to adapt the software to unique requirements.

Multi-Channel Communication: Reviewers have praised Ontraport for offering a mix of communication channels such as email, postcards, postal mail, and text messages. This variety of channels enables businesses to create a more personalized and engaging experience for contacts by reaching them through multiple mediums.

Intuitive Visual Campaign Builder: Users appreciate that Ontraport's visual campaign builder is easy to use with a modern feel. The intuitive interface simplifies the process of creating and managing marketing campaigns, making it efficient for users to design and implement strategies.


  1. Steep learning curve: Several users have found Ontraport to have a steep learning curve, requiring significant time and effort to become proficient with the software. The complexity of its features and lack of clear examples in the documentation can contribute to this challenge.

  2. Limited reporting capabilities: Users have expressed frustration with the reporting functionality in Ontraport. Some users find it difficult to figure out how to generate reports, while others feel that there are not enough examples provided for guidance. There is a desire for more robust reporting options within the software.

  3. Tag management challenges: Multiple reviewers have highlighted difficulties with tag management in Ontraport. Renaming tags is not possible, which can lead to confusion and hinder productivity. Additionally, there is a lack of visibility regarding how many contacts are using specific tags, making it harder to keep track and manage them efficiently.

Users commonly recommend the following:

  1. Take advantage of Ontraport's outstanding support and unmatched customer service, as users find Ontraport's knowledgeable online support chat to be particularly helpful and even more valuable than MailChimp's. They also appreciate Ontraport's smart team, who are able to tailor a plan to fit specific needs.

  2. Have a clear marketing strategy in place and consider taking Ontraport's Consultation Course to fully understand its capabilities. Users suggest scheduling a demo and asking lots of questions to determine if Ontraport is the right fit for their business. They find that Ontraport offers broad possibilities to improve sales and customer service.

  3. Consider the cost and prerequisites before switching to Ontraport. Users recommend having a decent-sized contact list or making a good amount of online sales before transitioning to Ontraport due to its cost. Additionally, users advise against using Ontraport if deliverability and customer service are primary concerns, suggesting trying Ontraport's 30-day free trial and taking advantage of their free screen-share sessions to assess the platform.

Attribute Ratings


(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Here are some cases where Ontraport is well suited :
- When writing emails, you can easily access to preview, manage the changes and go back to what you did before
- When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation.

It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
July 06, 2020

Deeply disappointed

Jonny Andrews | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
When we began with them we spent nearly 2.5 hours in various phone conversations to both make sure they could meet our needs and then working to connect their service to our sites.

As we are sending daily we required a more robust package which they were happy to set us up with.

Issues began from day 1. Our open rates with an optin list sending highly relevant content were almost all under 9%. Most in the 5% ranges.

This, at least for me (having well over 126k subscribers with another provider since 2004) was unheard of. It turns out they are unable to pass DMARK.

Beyond that, we discovered nearly weekly “overage” charges that should not have been associated with the plan they had put us on. When we contacted them they flat out refused to reverse them & insisted we have another call to upgrade to the service we had been told we were already paying for.

Many other issues also exist: 2x and 4x repeat sends to the subscribers and a dash that indicates our list is 25% larger than it is.
Score 10 out of 10
Vetted Review
Verified User
Ontraport is more suited to those looking for an all-around-system (marketing, sales, post-sales etc) rather than a sales only type system like Pipedrive. With some basic computer skills, a few integrations and a good Upworks Dev you can achieve almost anything.

It's not suited to computer illiterate people.
Charles Kirkland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Kalyn Hoffman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
ONTRAPORT is definitely well-suited for sales businesses and companies. This allows you to track sales from various imports while tracking individual information on customers. You can essentially track and build any reporting you would like with the drag and drop system. However, this is not as well-suited for nonprofits as it does not track historical donor data.
Jeremy Estes | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to suit. I don't really like ONTRAPORT for a CRM though.
Brock Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
ONTRAPORT is very powerful, and accordingly pricey. I'd recommend it if you have a business model based on acquiring leads and emailing or otherwise contacting them regularly--if that kind of marketing/management is integral to your business, ONTRAPORT is definitely worth your money.
Andrew Muller | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
ONTRAPORT is great if you have a scalable team, and want to keep people accountable for their tasks.

It's not so great for agile development. Things can feel like they happen a bit too slow, and it's scary to test out small ideas. I realize this is rather subjective.
Chris Castillo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
ONTRAPORT is well suited to small to medium businesses that use multiple programs (Outlook/Aweber/ShoppingCart/Amazon, etc.) to sell/fulfill products and services, sales and marketing effectiveness.

Would automation make your job easier? How do you track customer behavior before, during and after the sale? How do you follow-up with a customer who buys or doesn't buy your product?
April 27, 2016


Bill Miles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
ONTRAPORT is great for business-to-consumer relationships. It is less ideal for business-to-business relationships. The shopping cart is excellent, but not for items with multiple variations (i.e. selling a shirt with various colors and sizes). Love the all-in-one functionality - saves big money in not having to also use a landing page service, shopping cart, SMS, etc.
Jen Levitz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Ontraport is well suited for service based businesses where the sales process isn't very complex. It's not (yet) great for B2B where you are connecting to multiple people from the same company. (The database is structured around contact and not business.)
Matthew Watts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Due to the complexity of Ontraport and the size of the monthly subscription it isn't ideal for a solopreneur just starting up. Having said that, when you are ready to start using their system, the team at Ontraport made the transition very smooth and safe. I was transferring years of business and data from several different systems over to Ontraport and felt very secure the entire time.
Eric Foronjy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Just like any investment of time and money, I would suggest having a good plan of what you are going to use the software for before you get started. If you are already a growing business I think it's great and can help in many ways - communication with new prospects, customers, sales, up-sales, follow up and referrals.

If you are not sure how you will make money using Ontraport do more research before you get started.
June 10, 2014


Ari Sherbill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's not suited for a beginning marketer or newbie online business owner. The whole concept behind it is for someone who understands online business and marketing. Or maybe everyone should already know these things!
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