About TrustRadius Scoring
Score 8.4 out of 100


Recent Reviews


9 out of 10
April 27, 2016
I am a marketing consultant and implement ONTRAPORT for clients to manage contact relations and build and automate lead generation and …
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Popular Features

View all 26 features

WYSIWYG email editor (16)


Landing pages (15)


Email deliverability reporting (29)


List management (15)


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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://ontraport.com/pricing


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $29 per month

Features Scorecard

Email & Online Marketing


Lead Management


Campaign Management


Social Media Marketing


Reporting & Analytics


Platform & Infrastructure


Product Details

What is Ontraport?

Ontraport is a no-code business software that helps service businesses systemize and scale. Ontraport manages and automates the buying cycle to drive faster growth while freeing up business owners and teams to deliver more customer value. Ontraport’s set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Ontraport is available to service providers of all kinds, including consultants and agencies, coaches and advisors, as well as personal and professional service providers.

Ontraport Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability

Additional Features

  • Supported: Membership site management tools
  • Supported: SMS & Postcards
  • Supported: Sales force automation
  • Supported: Referral program management and tracking
  • Supported: Task management
  • Supported: Performance analytics on visual map

Ontraport Screenshots

A visual campaign builder shows your marketing campaigns, business operations, sales funnels and moreEasily manage, track, sort and add to your contact listChoose from a variety of pre-designed templates to build emails, forms and landing pagesDesign professional emails, forms and landing pages with easy-to-use block formatsSend personalized SMS messages and track their successUtilize the Support Center's in-depth advice on maximizing Ontraport's features

Ontraport Integrations

Ontraport Competitors

Ontraport Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesInternational

Frequently Asked Questions

ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.

Ontraport starts at $29.

Constant Contact, HubSpot Marketing Hub, and Keap are common alternatives for Ontraport.

Reviewers rate Dynamic content and Custom reports and Customizability highest, with a score of 10.

The most common users of Ontraport are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.


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(1-19 of 19)
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July 06, 2020

Deeply disappointed

Jonny Andrews | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
When we began with them we spent nearly 2.5 hours in various phone conversations to both make sure they could meet our needs and then working to connect their service to our sites.

As we are sending daily we required a more robust package which they were happy to set us up with.

Issues began from day 1. Our open rates with an optin list sending highly relevant content were almost all under 9%. Most in the 5% ranges.

This, at least for me (having well over 126k subscribers with another provider since 2004) was unheard of. It turns out they are unable to pass DMARK.

Beyond that, we discovered nearly weekly “overage” charges that should not have been associated with the plan they had put us on. When we contacted them they flat out refused to reverse them & insisted we have another call to upgrade to the service we had been told we were already paying for.

Many other issues also exist: 2x and 4x repeat sends to the subscribers and a dash that indicates our list is 25% larger than it is.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Ontraport is more suited to those looking for an all-around-system (marketing, sales, post-sales etc) rather than a sales only type system like Pipedrive. With some basic computer skills, a few integrations and a good Upworks Dev you can achieve almost anything.

It's not suited to computer illiterate people.
Charles Kirkland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
Kalyn Hoffman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
ONTRAPORT is definitely well-suited for sales businesses and companies. This allows you to track sales from various imports while tracking individual information on customers. You can essentially track and build any reporting you would like with the drag and drop system. However, this is not as well-suited for nonprofits as it does not track historical donor data.
Jeremy Estes | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to suit. I don't really like ONTRAPORT for a CRM though.
Brock Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
ONTRAPORT is very powerful, and accordingly pricey. I'd recommend it if you have a business model based on acquiring leads and emailing or otherwise contacting them regularly--if that kind of marketing/management is integral to your business, ONTRAPORT is definitely worth your money.
Andrew Muller | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
ONTRAPORT is great if you have a scalable team, and want to keep people accountable for their tasks.

It's not so great for agile development. Things can feel like they happen a bit too slow, and it's scary to test out small ideas. I realize this is rather subjective.
Chris Castillo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
ONTRAPORT is well suited to small to medium businesses that use multiple programs (Outlook/Aweber/ShoppingCart/Amazon, etc.) to sell/fulfill products and services, sales and marketing effectiveness.

Would automation make your job easier? How do you track customer behavior before, during and after the sale? How do you follow-up with a customer who buys or doesn't buy your product?
April 27, 2016


Bill Miles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
ONTRAPORT is great for business-to-consumer relationships. It is less ideal for business-to-business relationships. The shopping cart is excellent, but not for items with multiple variations (i.e. selling a shirt with various colors and sizes). Love the all-in-one functionality - saves big money in not having to also use a landing page service, shopping cart, SMS, etc.
Jen Levitz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Ontraport is well suited for service based businesses where the sales process isn't very complex. It's not (yet) great for B2B where you are connecting to multiple people from the same company. (The database is structured around contact and not business.)
Matthew Watts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Due to the complexity of Ontraport and the size of the monthly subscription it isn't ideal for a solopreneur just starting up. Having said that, when you are ready to start using their system, the team at Ontraport made the transition very smooth and safe. I was transferring years of business and data from several different systems over to Ontraport and felt very secure the entire time.
Eric Foronjy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Just like any investment of time and money, I would suggest having a good plan of what you are going to use the software for before you get started. If you are already a growing business I think it's great and can help in many ways - communication with new prospects, customers, sales, up-sales, follow up and referrals.

If you are not sure how you will make money using Ontraport do more research before you get started.
June 10, 2014


Ari Sherbill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's not suited for a beginning marketer or newbie online business owner. The whole concept behind it is for someone who understands online business and marketing. Or maybe everyone should already know these things!