Ontraport Reviews

31 Ratings
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Score 8.2 out of 100

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Reviews (1-18 of 18)

Charles Kirkland | TrustRadius Reviewer
May 10, 2019

Ontraport review from someone who has used it for 5 years.

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
  • CRM could be better. It works but is not as robust as I would like. It works fine but I want more reporting.
  • The membership plug works fine but I want more details on what each member does and how they use the membership. I am sure I could find that but its not easy and I don't have time.
  • I don't really get the hang of the landing page builder. But that's me vs them.
Read Charles Kirkland's full review
Jeremy Estes | TrustRadius Reviewer
November 30, 2018

ONTRAPORT is A Great Tool For Automating Sales & Marketing Messages

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read Jeremy Estes's full review
Kalyn Hoffman | TrustRadius Reviewer
December 02, 2018

ONTRAPORT can meet your sales needs!

Score 7 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • ONTRAPORT has a great funnel system where you can drag and drop certain actions to do a variety of things within the system. For example, you can tag all donors that gave january 2018 - December 2018 as 2018 donors.
  • ONTRAPORT allows you to customize the information you want on each record by allowing custom fields
  • Import is pretty easy once you get the hang of your custom fields.
  • ONTRAPORT is a sales software so for historical donor information, it is not very easy to keep track of.
  • You should make sure that your software integrates with ONTRAPORT. Some software, like Shopify, integrates easier.
Read Kalyn Hoffman's full review
Chelsea Baldwin | TrustRadius Reviewer
December 19, 2018

Ontraport User Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tracking numbers & data and displaying them to you.
  • Segmenting really well & opportunities for more segmenting.
  • Seeing contact history.
  • Making things a little more intuitive. It's a huge tool, and sometimes if you don't know exactly where to click & what to click on, you're SOL.
Read Chelsea Baldwin's full review
Andrew Muller | TrustRadius Reviewer
May 03, 2018

Full featured, but intimidating and needs more polish

Score 6 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
  • Integrations. Basically, all integrations are done using Zapier. This is a huge time suck. In other programs like ActiveCampaign, you have WordPress plugins to import your data from Gravity Forms. It takes 2 minutes to set up. With Zapier, even a simple integration takes a minimum of 30 minutes to setup and test to the point where you trust it.
  • Documentation: there is a lot of documentation, but a lot of it is confusing with not enough examples to make something clear.
  • Templates: other programs like Drip focus on more templates for campaigns. While there are a few here, there's really not a ton and they don't seem carefully curated.
  • Learning curve: it took a really long time to get it set up for our business. I appreciated the onboarding sessions, which definitely helped a lot, but it could have been simpler.
  • Version 5: last year ONTRAPORT launched their newest version of their software. I can see that it's a foundation that they will be able to build a lot on, but it's not fleshed out yet. Like a fresh foundation and a good building, but not a lot of paint or polish yet.
  • Sales funnels: managing people through a sales funnel just happens through a custom field that you set up. There's no predetermined "section" for something that a lot of sales teams would want. It makes it easy to not know what's going to happen with your automation when you send someone to a new part of the sales funnel (ie. you move someone to the next part of the sales funnel, it triggers an automation, maybe you weren't aware of that). It would be great if it gave you a quick summary of some of the automation you're about to send when you take actions.
  • Intimidation: enough said. It just feels intimidating to set this stuff up. This may be true for all the other automation programs too though.
Read Andrew Muller's full review
Brock Ross | TrustRadius Reviewer
May 16, 2018

The Best Campaign Builder You'll Ever Use

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • ONTRAPORT is stellar for building campaigns. Their visual editor is somehow completely user-friendly and insanely powerful. The ability to so easily set up a chain of dozens of events, conditions, and outcomes is a huge asset. It's easy to segment users based on things they've bought, sequences they've opted into, etc., and send them down automated funnels.
  • ONTRAPORT's page builder is great for basic-to-intermediate level sales/landing pages. It's certainly not perfect, but it does allow pretty much anyone to build a nice, clean, mobile-responsive landing page.
  • ONTRAPORT's contact management is extremely powerful. If you can think of a way you'd like to tag, organize, manage, segment, or otherwise manipulate contact data, Ontraport almost certainly has it built right in.
  • The page builder is... quirky at best, and sometimes outright frustrating. Blocks will often behave unpredictably, and there are a handful of pretty obnoxious bugs you eventually just learn to work around (for instance, after uploading and selecting an image to insert into a block, you need to move your cursor and hit "Save" on that block. In between your current cursor position and the Save button, there are a handful of stock placeholder images. On its route to the Save button, your cursor of course hovers across these images momentarily. This causes them to autofill into the block in the same split second you hit 'Save,' which means you now have a stock image in your block and you're forced to go all the way back to your image library and start again).
Read Brock Ross's full review
Matt Knight | TrustRadius Reviewer
June 15, 2017

Ontraport is the best all in one solution I have found

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Create a lead gen funnel from lead magnets, landing page, email sequence quickly and as custom as you want
  • Landing page builder really works, good combination of fast and easy plus customisable
  • There is heaps of training material and a lot of articles but perhaps some more video step by steps would be good.
  • Overall it's great not much to change!
Read Matt Knight's full review
Matthew Watts | TrustRadius Reviewer
February 04, 2016

Ontraport has transformed the way we do business

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Email Marketing. Ontraport is outstanding. The control that we have over the content, the delivery, the experience that we can provide for our prospects and clients is second to none as far as I am concerned.
  • Tracking. Everything is measured, compared, tracked, recorded and stored. The mountain of data that is available allows us to instantly see what is working and what isn't, and this saves us time and money.
  • Customization. I have mentioned the control that we have in email marketing, but that is true in everything.
  • Support. The team are always there for me. True I may have a problem outside hours, but the knowledge base, videos and Users Community are always there with a solution.
  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
Read Matthew Watts's full review
Chris Castillo | TrustRadius Reviewer
April 27, 2016

How ONTRAPORT moved us from a manual business model to automation!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Excellent CRM for small to medium businesses.
  • Email tracking (date/time sent, received, opened, links clicked, etc).
  • Automation of repetitive processes.
  • Stats on emails, sequences, etc.
  • Managing inventory.
  • Shipping label integration with USPS/UPS/FedEx.
  • More complete email delivery tracking. Some group messages not always received by everyone available in the group. Sent, Delivered but not read. Customer says they never got it.
Read Chris Castillo's full review
Bill Miles | TrustRadius Reviewer
April 27, 2016


Score 9 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Auto-responder sequences to tailor client engagement
  • Tracking details of client history
  • Managing affiliate partnerships
  • Once you understand the Sequences and Rules, funnels can be easily created, but it would be SO MUCH EASIER to have a graphical interface for developing funnels
  • The system is sometimes slow to respond
  • The excellent landing pages and email templates could be even more excellent with additional customization options
Read Bill Miles's full review
Jen Levitz | TrustRadius Reviewer
March 17, 2016

Connect to more client and grow your business with Ontraport

Score 8 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Task management is my favorite feature. I love that I can send a task to an outside vendor and have them report on the interaction with my client without them needing to log into the Ontraport system
  • The Support Team ROCKS! I'm able to get quick help via live chat and knowing that they are just a phone call away is also great. (Even late at night and on weekends.)
  • The Executive Staff really care about their customers. They are active in the forum and really listen (and address) the challenges of their customer. Give them a use case for a divergent use of a feature that may need a small tweak to the system and they will seriously consider making that possible.
  • Reporting is not the easiest thing to do in the system.
  • Affiliate tracking/ reporting is not very intuitive or consistent
  • If you set-up your system yourself, you just don't know what needs to be set-up in order to track stuff later. Some basic KPIs need custom set-ups to be report-able.
Read Jen Levitz's full review
Chad Root | TrustRadius Reviewer
November 11, 2015

We run ONTRAPORT. It doesn't run us.

Score 10 out of 10
Vetted Review
Review Source

Pros and Cons

  • It automatically lets sales people and marketers know which contacts in the database are the most active and even allows you to see which web pages a particular contact has visited.
  • The marriage of rules and sequences allows us to sit down with clients and map out their marketing, sales and customer service processes and then program ONTRAPORT to carry them out. The business guides the software, not the other way around.
  • ONTRAPORT encourages a mix of communications; email, post card, postal and text messages. This helps keep the relationship real with the contacts. They don't feel like they are just on an email list. They are communicated in a way that matches their behavior and preferences.
  • Its blessing is its curse. Too much flexibility and a broad range of features means it can be hard to use to its full potential if you're not familiar with it and some of the features are not as advanced as stand alone solutions; like email templates for example.
  • The shopping cart and gateway communications are not really geared for product sales yet. It's coming though.
  • Reporting is a challenge. It's very flexible because you can download just about anything. You just have to figure out how to report it.
Read Chad Root's full review
Eric Foronjy | TrustRadius Reviewer
September 30, 2015

Ontra-Pumped on this platform

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Creating Custom Groups and applying the groups to automated filters. We use this to change large groups of contacts at once. We import contacts and use filters to assign the contacts to different territories based on zip codes.
  • Simple and intuitive rules to automate complex functions. My office staff doesn't even know it's happening. They update one field and magically a contact record is changed, a date is updated and a sequence is changed.
  • Mailing out post cards with purls is very important to our lead generation. Tracking post card response has always been difficult in the past.
  • Smart form integration and beyond. We use Ontraport smart forms to not only capture lead information but to qualify them based on their survey.
  • We follow up every prospect that doesn't buy with a survey generated by ontraport with the promise of a gift card for participation. The fulfillment of this gift card is completed using Ontraport tasks. (to my office manager to mail out. not to automatically mail out gift cards... that would be cool though)
  • The platform is pretty stable and fast. Every once in a while the system seems to run a little slow. There have been huge improvements in speed and stability since Oct 2014.
  • Mobile app needs improvement. I have not been able to use it on my smart phone and the web login doesn't work well for my iPad.
  • Graphic interface showing how all the sequences, forms and opt in pages are tied together in a funnel design would be cool.
Read Eric Foronjy's full review
Joe Kalis | TrustRadius Reviewer
May 13, 2015

Amazing automation with amazing support team!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Client support and documentation; amazing community available to help with any questions or requests you have in a very timely fashion.
  • Automation functionality; the system can act as multiple employees without hiring anyone.
  • Overall usability; with such a powerful system, actually being able to navigate around it is crucial.
Read Joe Kalis's full review
Ari Sherbill | TrustRadius Reviewer
June 10, 2014


Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Tagging, Measurement & Tracking
  • Automation, Systems & Payment
  • Ease of Use
  • Simpler way to find the training (took me a while to find it, and wasn't even sure it was the right thing)
  • I think there's always room to improve the UI so it's more intuitive
Read Ari Sherbill's full review
David Jaeger | TrustRadius Reviewer
October 08, 2013

Ontraport (Office AutoPilot) just makes me smile...

Score 10 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • The rule based email marketing / business processes are fantastic.
  • Business automation was something I discovered it does really well, e.g. if card declines, set a followup call and much, much more.
  • They have some cherry-on-the-top features, e.g. native postcard mailing integration, which is cool.
  • Unfortunately, not enough developers have jumped on API integrations, which means some fancy things (e.g. integration with QuickBooks) requires you to hire your own coder.
Read David Jaeger's full review
Anonymous | TrustRadius Reviewer
December 04, 2014

Contraport - A burdensome tool to enflame your team to revolution

Score 1 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Email deliver rates are fast and high.
  • Tracking open and click-rates is good.
  • Support is readily available by chat and phone
  • Does not work with Chrome - cannot even log in
  • Took them 7 days to fix a security certificate error - all eCommerce activity gave "unsecured or untrusted site" warnings, and it took HOURS to convince them how and where the problem was on their side, including video-capture of a detailed reproduction ruling out other issues. They just did not get the importance of SSL.
  • Charges made through their system do not send your product "description" through to your payment gateway. (confirmed deficiency with tech support)
  • The system supports adding/removing tags in one step. DON'T DO IT. Tags get lost. Add the new tag, wait 5 minutes until confirmed, then delete the old tag.
  • System cannot count. Never delete a step from a step-sequence; everything gets hopelessly thrown out of whack and re-creating the sequence is the only solution.
  • System lacks significant filtering abilities. No "and", "or" or parenthetical groupings available.
  • You can filter on "does not contain" for tags, but cannot do the same for sequences. Reason: it hurts their server's performance, so they don't make this feature available to users. You need to do a 3-step work-around that rapidly goes out of date.
  • No way to rename tags. You have to add a new one, copy over, wait, then delete the first one.
  • No DESCRIPTION for any tags you create. So you better think them through up front, since renaming is not available, and you can otherwise forget which one was used for what, when, or why. No way to even see how many contacts are using a given tag at a glance. You have to create a filter for each and every tag just to check.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (15)
Dynamic content (13)
Ability to test dynamic content (7)
Landing pages (15)
A/B testing (12)
Mobile optimization (10)
Email deliverability (14)
List management (14)
Triggered drip sequences (13)
Lead nurturing (15)
Lead scoring and grading (12)
Data quality management (13)
Automated sales alerts and tasks (15)
Calendaring (5)
Event/webinar marketing (8)
Social sharing and campaigns (3)
Social profile integration (4)
Dashboards (14)
Standard reports (10)
Custom reports (9)
API (10)
Role-based workflow & approvals (9)
Customizability (12)
Integration with Salesforce.com (1)
Integration with Microsoft Dynamics CRM (1)
Integration with SugarCRM (1)

About Ontraport

Ontraport is an all-in-one marketing automation and CRM platform designed for small to midsize companies. The platform aims to allow users to build, automate and visualize core business practices, including how to attract and retain customers and communicate with them throughout the customer lifecycle.

According to the vendor, Ontraport enables users to do the following:

  • Build and publish templated or custom landing pages and forms

  • Create dynamic campaigns with personalized paths

  • Automate prospect, customer and partner communications

  • Keep detailed up-to-date records of contact interactions

  • Group like contacts together

  • Deliver responsive email campaigns and track engagement

  • Send messages via multiple communication channels (SMS & PostCard)

  • Manage a sales team and manual to-do tasks

  • Sell products and manage payments

  • View real-time results to see where to focus efforts

  • Create custom dashboard metrics

  • Manage a membership site and/or partner program

The company aims to bring all the tools together into one central, simplified platform with the power of an enterprise solution, thus allowing small business owners to quickly get set up and scale without the growing pains of learning multiple technologies and without the hassle of fractured integrations.

Ontraport Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Does not have featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Does not have featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Does not have featureIntegration with Salesforce.com
Does not have featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureMembership site management tools
Has featureSMS & Postcards
Has featureSales force automation
Has featureReferral program management and tracking
Has featureTask management
Has featurePerformance analytics on visual map

Ontraport Screenshots

Ontraport Integrations

GoToWebinar, WordPress, 1ShoppingCart, Zapier, Authorize.Net, PayPal Payments, Shopify, WooCommerce, QuickBooks Desktop Pro, Zoom, Facebook for Business, Xero, TimeTrade, Wufoo, Wistia, Freshdesk, WebinarJam, JotForm, UltraCart, Teachable, StealthSeminar, Bonjoro, LeadQuizzes, WickedReports, LeadsBridge

Ontraport Competitors


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Pro$297per month (3 Users -- up to 10,000 Contacts)
Basic$79per month (1 User -- up to 1,000 contacts)
Plus$147per month (2 Users -- up to 2,500 Contacts)
Enterprise$497per month (5 Users -- up to 20,000 Contacts
ModulesPricing DetailsTerms
100,000 extra contacts$99Other
Additional user$47Per User per Month
100,000 extra messages$99Other
First-class postcards$1Other

Packages are priced on a month to month contract where you can cancel your account at any time. Clients may opt-in for an annual contract, where they pay for 10 months up front and the last two are "free."

Ontraport Support Options

 Free VersionPaid Version
Social Media
Live Chat
Video Tutorials / Webinar
Live Screenshare

Ontraport Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:International