Ontraport

Ontraport is an all-in-one marketing automation and CRM platform designed for small to midsize companies. The platform aims to allow users to build, automate and visualize core business practices, including how to attract and retain customers and communicate with them throughout the customer lifecycle.

According to the vendor, Ontraport enables users to do the following:

• Build and publish templated or custom landing pages and forms

• Create dynamic campaigns with personalized paths

• Automate prospect, customer and partner communications

• Keep detailed up-to-date records of contact interactions

• Group like contacts together

• Deliver responsive email campaigns and track engagement

• Send messages via multiple communication channels (SMS & PostCard)

• Manage a sales team and manual to-do tasks

• Sell products and manage payments

• View real-time results to see where to focus efforts

• Create custom dashboard metrics

• Manage a membership site and/or partner program

The company aims to bring all the tools together into one central, simplified platform with the power of an enterprise solution, thus allowing small business owners to quickly get set up and scale without the growing pains of learning multiple technologies and without the hassle of fractured integrations.