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We use Opal to stay aligned and connected across all lines of business on social content.
Opal
Opal
Opal
Starting at $10,000 per year
View PricingOverview
What is Opal?
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target...
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $10,000 per year
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Opal?
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice.
- Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
- Create content exactly how its audience will experience it in market.
- Calendar work in a central, visual hub to maximize impact in market.
- faster content creation
- faster marketing approvals
- ROI through time saved
Opal Features
- Supported: True-to-life content previews
- Supported: Shared visual calendar
- Supported: Auto-build marketing presentations
- Supported: Free-form space for interactive briefing and brainstorming
- Supported: Chat and activity logs
- Supported: Custom campaign and content templates
- Supported: Collaboration via workflows and approvals
- Supported: Historical record of all campaigns and content
Opal Screenshots
Opal Video
Opal Integrations
Opal Competitors
Opal Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Languages | English |
Opal Downloadables
- “We had this mountain of content and we needed an easy way to manage and plan for it,” Allison said. “Now the team uses one tool to do all of their planning for blog and social across the board.” How Microsoft Learn achieved faster content production by organizing intake with Opal.
- “As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc.” Angie explains. “Instead of checking three systems, all the teams that need that information now have a single source of truth." Since implementing Opal three years ago, Angie estimates that her team saves hours every week.
- Embracing a practice of planning is easier after identifying the elements of chaos that affect an organization. A planning framework for marketing helps: - Place planning at the top of an organization’s hierarchy - Identify the elements of chaos that are getting in the way of focused work - Start a discussion around these elements - Embrace a practice of planning & finding a source of truth
Frequently Asked Questions
Opal starts at $10000.
The most common users of Opal are from Enterprises (1,001+ employees).
Opal Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 30% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
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July 28, 2019
Love it!
Score 10 out of 10
Vetted Review
Verified User
We use Opal to stay aligned and connected across all lines of business on social content.
- Allows me to present visuals of content that's easy to understand.
- Review processes are made simple and are streamlined.
- Helps me stay within character count when planning content.
- Wish it allowed a quote tweet feature. I need this very often for my role.
- N/A
February 26, 2019
Brand Storytelling: Opal is the best for brands who are serious about telling better stories
Opal is great for content collaboration among teams (internal stakeholders and creative teams), planning and giving vision to entire groups of upcoming campaigns and key moments within those campaigns. A lot of companies become very siloed and a tool like Opal really breaks them down, allowing everyone to be on the same page with aligned messaging, all while being in sync together.
- Providing teams with visibility: everything from the 30,000-foot view to the in-the-grass details. People who need to see, coordinate and communicate over campaigns can do it easily within Opal.
- Alignment and efficiency: Great workflow processes whether you need to set up approval systems or need to organize different items.
- Opal is quite flexible and easy to use; it really is intuitive.
- I would love it if Opal integrated social publishing into their tool.
- It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
- I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.
- Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
- Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
- I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
December 07, 2018
Going social for Opal
[It's being used] For social content posting and planning.
- Scheduling social posts
- Communicating with your team
- Planning ahead
- Late alerts in emails when things are posted
- Always ahead of the game when it comes to planning
You get for what you paid for. Opal has more features.
September 15, 2018
Long time Opal user highly recommends it for large social and content marketing teams
We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
- Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
- Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
- High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
- Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
- Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
- Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
75
Opal users sit across a multitude of roles within the marketing team. The heaviest users are social and content marketers, but we have channel, product, content and event marketers who use it as well.
3
Our social media team does most of our adhoc in-house training and support. We also point people to Opal's excellent training and support resources-- they have some of the best in the business.
- Social media planning and publishing
- Content collaboration and planning
- Visibility into new initiatives and published content
- We have started to use it to plan website copy and approve assets for our Resource Center.
February 18, 2016
Can't live without it.
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.
- Extremely intuitive and streamlined
- Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
- Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
- Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
- Very quick and responsive platform - no lag or long load times
- Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
- Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
- Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
- Ability to transition from reactive content posting to proactive content planning
- Fewer errors due to established approvals process
- Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
- Increased efficiency means the ability to post more content and be more targeted = increased ROI.
Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer.