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Overview

What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target…

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Recent Reviews

TrustRadius Insights

The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility …
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Can't live without it.

10 out of 10
February 18, 2016
Incentivized
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital …
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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10,000 per year
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Product Demos

Beauty | Black Opal True Color Stick Foundation & Beauty Blender (Demo & Review)

YouTube

TechTalk: GE / FirstBuild Opal Nugget Ice Maker Review and Demo - Make Sonic Pellet Ice at Home!

YouTube

Faux Opal Resin Cabochons DIY Tutorial Demo (ArtResin)

YouTube

Review & Demo: Black Opal True Color Liquid Foundation

YouTube

TechTalk: GE Profile Opal Version 2.0 Nugget Ice Maker Review & Demo - Sonic Pellet Ice at Home!

YouTube

BLACK OPAL FOUNDATION STICKS REVIEW AND DEMO

YouTube
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Product Details

What is Opal?

Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice.
  • Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
  • Create content exactly how its audience will experience it in market.
  • Calendar work in a central, visual hub to maximize impact in market.
Opal helps customers achieve:
  • faster content creation
  • faster marketing approvals
  • ROI through time saved

Opal Features

  • Supported: True-to-life content previews
  • Supported: Shared visual calendar
  • Supported: Auto-build marketing presentations
  • Supported: Free-form space for interactive briefing and brainstorming
  • Supported: Chat and activity logs
  • Supported: Custom campaign and content templates
  • Supported: Collaboration via workflows and approvals
  • Supported: Historical record of all campaigns and content

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.

Opal Video

Opal Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported LanguagesEnglish

Frequently Asked Questions

Opal starts at $10000.

Airtable, Asana, and monday marketer are common alternatives for Opal.

The most common users of Opal are from Enterprises (1,001+ employees).

Opal Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(10)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility across multiple teams. It enables users to easily share marketing calendars, coordinate upcoming campaigns, and track marketing beats, ensuring alignment and project management. Users find it valuable for simplifying the process of client approvals, speeding up the workflow, and promoting communication and accountability within teams. Additionally, it serves as a single source of truth for brand campaigns, centralizing and organizing finished assets. With its user-friendly interface and wide range of features, the software has proven to be an indispensable tool for businesses looking to enhance their social media management and content organization. From facilitating scheduling social media posts to consolidating plans across multiple teams, it offers a simple and efficient solution for improving productivity and achieving marketing goals.

Intuitive and User-friendly Platform: Users find the platform intuitive and user-friendly, making it easy to navigate and work with. Many reviewers have praised the well-designed user interface, which allows for efficient content management and collaboration across teams.

Time-saving Duplicate Content Feature: The ability to duplicate content across multiple social channels with just a few clicks is highly appreciated by users. This feature saves users time and reduces confusion compared to using other platforms. Some users have specifically mentioned that this functionality is a major advantage of the platform.

Seamless Integration with Sprinklr: Users like that the platform integrates well with Sprinklr, allowing them to utilize tagging conventions effectively. The connection between the platform and Sprinklr is usually smooth when publishing content, which has been positively noted by many reviewers.

Difficult Navigation: Many users have found the platform difficult to navigate and the layout confusing, leading to frustration and wasted time. Some reviewers have mentioned that it takes them a while to find the features they need or understand how to perform certain tasks.

Confusing Initial Setup: Users have struggled with the initial setup process, finding it confusing and time-consuming. Several reviewers mention that they had difficulties getting started with the platform due to unclear instructions or complicated steps.

Integration Issues with Sprinklr: Users experienced difficulties with the connections between the platform and Sprinklr, resulting in incorrect information feed. This has caused frustration for some customers who rely on accurate data from Sprinklr for their social media management.

Users have provided several recommendations based on their experiences with the software. The most common recommendations are to:

  1. Take advantage of the pre-recorded trainings and seek assistance when needed. Users have found it beneficial to access the software's pre-recorded trainings and attend training sessions to fully understand the features and functionalities. They suggest reaching out to colleagues or the support team for help whenever required.

  2. Utilize the software for coordinating between teams. Many users have found the software helpful in facilitating collaboration and coordination between teams. It allows for efficient communication and seamless sharing of information, making it easier to work together on projects.

  3. Use the software for organizing marketing assets and planning integration communications. Users recommend using the software as a tool for organizing marketing assets and planning integration communications. Its user-friendly interface and efficiency after completing a crash course make it ideal for managing content across teams.

Overall, users strongly recommend this software for enterprise brands that require effective coordination among a large number of people collaborating on content. By attending training sessions, utilizing pre-recorded trainings, and seeking assistance when needed, users can make the most of its features to work smarter and enhance productivity.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Kelly Rigotti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Opal as a content planning, scheduling and collaboration tool. It is used most heavily by the social media teams within the organization (global and field) and helps us plan content before we publish it via Sprinklr. We also use it as a visibility tool for campaign content, or awareness of when new assets or web pages go live.
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
  • Opal needs to make it easier for people who are not users of the platform to get information into the platform. For example, using a submission form tied to Opal would allow people to submit content to the team without needing to have a seat.
  • Opal needs to make it easier to view the content if you are not a user. Right now there is only one kind of seat license: user, and it would be great to have different seat types for different kinds of users.
I have been using Opal for more than five years, both in my current company and at a previous company. I think Opal is a great collaboration and planning tool and I highly recommend that any large social media team, or diverse group of content creators and publishers uses it.
  • Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
I have used Kapost, which has a better editorial calendar sharing functionality for non users, but which is not as good for social, content planning or publishing.
75
Opal users sit across a multitude of roles within the marketing team. The heaviest users are social and content marketers, but we have channel, product, content and event marketers who use it as well.
3
Our social media team does most of our adhoc in-house training and support. We also point people to Opal's excellent training and support resources-- they have some of the best in the business.
  • Social media planning and publishing
  • Content collaboration and planning
  • Visibility into new initiatives and published content
  • We have started to use it to plan website copy and approve assets for our Resource Center.
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