Open Loyalty

Open Loyalty

Score 10.0 out of 10
Open Loyalty


What is Open Loyalty?

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.
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What is Open Loyalty?

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.

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  • Setup fee optional
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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Open Loyalty?

Open Loyalty is a Headless Loyalty Platform with a set of loyalty blocks for building personalized loyalty programs.
With an API-first approach and 50+ pre-built loyalty mechanics (eg. points, tiers, rewards, coupons, referrals), the solution helps brands introduce engaging loyalty programs with a custom user experience at any touchpoint.

Open Loyalty provides elastic loyalty program tools to give the freedom to create, and present a solution that is easier to connect with other systems, as well as support cost-effective scalability. Open Loyalty is available in SaaS and On-premise editions.

Open Loyalty Features

  • Supported: Points - Engage members with earning rules
  • Supported: Tiers - Create dynamic tiers
  • Supported: Rewards - Run and manage the rewards catalog
  • Supported: Coupons and vouchers - Use offers to trigger repeat purchases
  • Supported: Customer profiling - Learn more about your clients
  • Supported: Referrals - Acquire new customers faster
  • Supported: Digital wallets - Mix payment and loyalty together
  • Supported: Multitenancy - Launch multitenant loyalty schemes
  • Supported: Loyalty Program API - Build with headless, enterprise-ready technology

Open Loyalty Screenshots

Screenshot of Manage rules of your loyalty programScreenshot of Manage your loyalty programScreenshot of Run tier-based loyalty programScreenshot of Manage rewards in your loyalty programScreenshot of Manage members of your loyalty program

Open Loyalty Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsLinux
Mobile ApplicationNo
Supported LanguagesEnglis
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Reviews and Ratings



(1-1 of 1)
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Dario Vasconcelos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OpenLoyalty is a wonderful software with a well thought-out process. Understanding that most companies in need of a loyalty program would already have one or several computer systems in place, Open Loyalty is designed with the idea of handling and solving everything regarding loyalty: discounts, rewards, user levels, complex rules (such as being able to give special rewards to first-time users that earn more than a number of points on their first purchase), etc.
  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!
  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty.

So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
  • The powerful API
  • The customization of the database, rules and levels
  • The ease of installation
  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
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