TrustRadius: an HG Insights company

Open Loyalty

Score10 out of 10

1 Reviews and Ratings

What is Open Loyalty?

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase profit margin and Customer Lifetime Value.

Media

a dashboard view of a loyalty campaign member
the loyalty campaign management interface
a view of the Open Loyalty dashboard

1 / 3

Open Loyalty - the BEST when you know what you're doing!

Pros

  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!

Cons

  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place

Most Important Features

  • The powerful API
  • The customization of the database, rules and levels
  • The ease of installation

Return on Investment

  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM

Alternatives Considered

Tango Card and Zoho CRM

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)