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Open Loyalty

Open Loyalty


What is Open Loyalty?

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.

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TrustRadius Insights

Users of OpenLoyalty have successfully implemented the loyalty program and discovered new ways to earn points, enhancing customer …
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What is Open Loyalty?

Open Loyalty is a technology for loyalty from the company of the same name in Wroclaw, presented as a customizable loyalty platform with ready-to-use gamification and loyalty features, easy to set up and customize, ready to work on-line and off-line.

Entry-level set up fee?

  • Setup fee optional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

demo thêm module vào open loyalty


Open Loyalty Rewards Solution Alternative / Competitors

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Product Details

What is Open Loyalty?

Open Loyalty is a Headless Loyalty Platform with a set of loyalty blocks for building personalized loyalty programs.
With an API-first approach and 50+ pre-built loyalty mechanics (eg. points, tiers, rewards, coupons, referrals), the solution helps brands introduce engaging loyalty programs with a custom user experience at any touchpoint.

Open Loyalty provides elastic loyalty program tools to give the freedom to create, and present a solution that is easier to connect with other systems, as well as support cost-effective scalability. Open Loyalty is available in SaaS and On-premise editions.

Open Loyalty Features

  • Supported: Points - Engage members with earning rules
  • Supported: Tiers - Create dynamic tiers
  • Supported: Rewards - Run and manage the rewards catalog
  • Supported: Coupons and vouchers - Use offers to trigger repeat purchases
  • Supported: Customer profiling - Learn more about your clients
  • Supported: Referrals - Acquire new customers faster
  • Supported: Digital wallets - Mix payment and loyalty together
  • Supported: Multitenancy - Launch multitenant loyalty schemes
  • Supported: Loyalty Program API - Build with headless, enterprise-ready technology

Open Loyalty Screenshots

Screenshot of Manage rules of your loyalty programScreenshot of Manage your loyalty programScreenshot of Run tier-based loyalty programScreenshot of Manage rewards in your loyalty programScreenshot of Manage members of your loyalty program

Open Loyalty Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsLinux
Mobile ApplicationNo
Supported LanguagesEnglis
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of OpenLoyalty have successfully implemented the loyalty program and discovered new ways to earn points, enhancing customer engagement and retention. The platform has received praise for its professional and helpful support in implementing the loyalty experience. Customers have found the software to be easy to use and understand, with up-to-date API documentation providing clear guidance. OpenLoyalty has proven to be a stable and accessible platform for managing vouchers, ensuring smooth redemption processes. Reviewers appreciate the fast, reliable, and knowledgeable customer service offered by OpenLoyalty, facilitating their journey with the platform. The application is also highly regarded for its responsiveness and scalability, accommodating businesses of varying sizes. With its ability to handle various aspects of loyalty programs, such as discounts, rewards, user levels, and complex rules, OpenLoyalty has been a quick and easy solution for implementing effective loyalty programs across multiple clients.

Flexibility of the software: Several users have praised the flexibility of Open Loyalty, highlighting the customization options for support service levels and front-end integration. This has allowed them to tailor the software to their specific needs and provide a seamless brand experience.

Usability and ease of navigation: Many reviewers have found Open Loyalty to be highly usable and easy to navigate. They mention that it is straightforward to learn how to use the software effectively, making it accessible for users with varying levels of technical expertise.

Quick customization capabilities: Users appreciate the quick customization capabilities of Open Loyalty. They highlight its ability to make changes easily and adapt the software to their specific requirements in a timely manner.

Poor Reporting Functionalities: Several users have expressed their dissatisfaction with the reporting functionalities of OpenLoyalty. They feel that the software lacks the ability to generate custom reports and has limited reporting options for campaigns. Some users also mentioned that the reporting functionality via the admin console or API is limited, which hinders their ability to analyze data effectively.

Limited Integration and Connectivity: Users have mentioned that OpenLoyalty does not have a quick and easy connector with main CRM systems or BI solutions. This lack of integration makes it difficult for them to seamlessly connect their marketing app and messaging their users becomes more challenging. Additionally, some reviewers felt that there needs to be closer integration with other applications in order to provide more creative options.

Confusing API Documentation: Some users have suggested that the API documentation could be organized better as they find it confusing to locate specific endpoints. This can create difficulties for users who are trying to integrate OpenLoyalty with other systems or develop custom functionalities using APIs.


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Companies can't remove reviews or game the system. Here's why
Dario Vasconcelos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
OpenLoyalty is a wonderful software with a well thought-out process. Understanding that most companies in need of a loyalty program would already have one or several computer systems in place, Open Loyalty is designed with the idea of handling and solving everything regarding loyalty: discounts, rewards, user levels, complex rules (such as being able to give special rewards to first-time users that earn more than a number of points on their first purchase), etc.
  • Has a powerful API that makes it easy to integrate points, actions and rewards on any software
  • Has a lot of experience in the loyalty realm, so every nuance and the special case is already thought of
  • Allows for the implementation of loyalty programs for a number of scenarios: for consumers, employees, students, etc
  • Has a well-proven solution for any POS solution out there!
  • Many customers expect Open Loyalty to have an e-commerce interface. Maybe they could build a barebones interface to satisfy the rare customer that still doesn't have a CRM o ERP or equivalent in place
The scenario where Open Loyalty is better suited is with a customer that has one and only one e-commerce site or equivalent. Many customers think it would be easy to customize Open Loyalty for multiple companies, using only one installation. This is difficult to Open Loyalty since different companies will have different rules, levels of rewards, etc, and that's not easily configured on Open Loyalty.

So, the price of OpenLoyalty for third-world countries is a little steep, making its acquisition possible only to large companies.
  • The powerful API
  • The customization of the database, rules and levels
  • The ease of installation
  • My company implements OpenLoyalty, but we've seen a positive ROI for our customers, since everybody and their uncles are implementing loyalty / rewards programs in LATAM
Open Loyalty is way more powerful than Tango Card. Zoho CRM doesn't really stack up against OL, since it's too generic. The area where we think Open Loyalty would beat other products is scalability and customization. Open Loyalty has been tried on really large customers and the database never felt sluggish nor the web interface or the web services.
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