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https://dudodiprj2sv7.cloudfront.net/product-logos/gm/Uw/2GPWA9ZHV2SI.pngQuickly Research Backlinks & Identify Link Building Opportunities with OSEI first started using Open Site Explorer 5 years ago when I began my career in SEO. I still use it to this day as an aid in backlink analysis and the development of link building strategies. Open Site Explorer gives me the ability to evaluate not only a client's inbound links but competitors as well which is helpful. Some metrics from OSE include Domain Authority, Page Authority, link root domains, and total inbound links.,Gives you a quick overview of your client's backlink health. Easily compare your website's backlink profile vs. competitors. Determine additional link opportunities to help grow inbound links to your site.,Lack of instant export of data. Adds to a queue rather than being instant. Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.,7,Helps greatly with pitching clients as you can get an idea of how their backlink profile looks for free.,Ahrefs Site Explorer and Majestic SEO,Ahrefs Site Explorer, Majestic SEOUsed A Lot & A Valuable ToolWe used Open Site Explorer to get insight on what types of inbound links our competition had and what types of links our websites needed. For new websites that our company had, it helped us develop link building strategies; what types of sites to ask for links and how to attract new links.,Ability to just see inbound links Makes comparing our links with the competitions' very easy Can export results to Excel Shows keyword that the link is coming from,I wish it had suggestions of similar sites that your competition has,6,Increased employee efficiency More market place insightOpen Site Explorer: OSE a must for SEOThe Search Guru has used Open Site Explorer since Yahoo! Site Explorer merged with Bing Webmaster Tools in November 2011, and we could no longer get competing sites' link data. Open Site Explorer is used mostly by our technical services and analytics reporting teams. It allows us to examine the quality of clients' and competitors' link profiles, including the number of inbound links to the home page and overall site, the number of unique linking domains and the link anchor text. In my opinion the most valuable metric in Open Site Explorer is Domain Authority, or ranking potential of a site based on an algorithmic combination of link metrics. We rely heavily on this number to gauge a site's strength in the search engines compared to other sites in the same space.,Easy comparisons of link metrics side by side among 6 sites (target site plus 5 competing sites) Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages Provides an export to Excel for examination of links and easy sorting,While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages Excel reports can take a while to be generated depending on how many are in the queue,10,Better insight into our clients' website authority and rankings Ability to easily diagnose any unnatural link patterns Saves time over having to use multiple link tools,,3,10
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Open Site Explorer
17 Ratings
Score 7.3 out of 101
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Open Site Explorer Reviews

Open Site Explorer
17 Ratings
Score 7.3 out of 101
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Jeremy Waszak profile photo
May 02, 2018

Open Site Explorer Review: "Quickly Research Backlinks & Identify Link Building Opportunities with OSE"

Score 7 out of 10
Vetted Review
Verified User
Review Source
I first started using Open Site Explorer 5 years ago when I began my career in SEO. I still use it to this day as an aid in backlink analysis and the development of link building strategies. Open Site Explorer gives me the ability to evaluate not only a client's inbound links but competitors as well which is helpful. Some metrics from OSE include Domain Authority, Page Authority, link root domains, and total inbound links.
  • Gives you a quick overview of your client's backlink health.
  • Easily compare your website's backlink profile vs. competitors.
  • Determine additional link opportunities to help grow inbound links to your site.
  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
A quick, user-friendly, backlink overview of your client's website vs. competitors. While Open Site Explorer goes into some detail, there are better tools for backlink analysis such as Majestic and Ahrefs.
Read Jeremy Waszak's full review
Amber Schlosser profile photo
September 14, 2015

Open Site Explorer Review: "Used A Lot & A Valuable Tool"

Score 6 out of 10
Vetted Review
Verified User
Review Source
We used Open Site Explorer to get insight on what types of inbound links our competition had and what types of links our websites needed. For new websites that our company had, it helped us develop link building strategies; what types of sites to ask for links and how to attract new links.
  • Ability to just see inbound links
  • Makes comparing our links with the competitions' very easy
  • Can export results to Excel
  • Shows keyword that the link is coming from
  • I wish it had suggestions of similar sites that your competition has
I feel like it is better suited for a company who is interested in a link building strategy. If you already know the types of websites you would like to get links from, along with the keywords, then this program might not be for you.
Read Amber Schlosser's full review
Susan (MacKay) Sisler profile photo
February 04, 2015

User Review: "Open Site Explorer: OSE a must for SEO"

Score 10 out of 10
Vetted Review
Verified User
Review Source
The Search Guru has used Open Site Explorer since Yahoo! Site Explorer merged with Bing Webmaster Tools in November 2011, and we could no longer get competing sites' link data. Open Site Explorer is used mostly by our technical services and analytics reporting teams. It allows us to examine the quality of clients' and competitors' link profiles, including the number of inbound links to the home page and overall site, the number of unique linking domains and the link anchor text. In my opinion the most valuable metric in Open Site Explorer is Domain Authority, or ranking potential of a site based on an algorithmic combination of link metrics. We rely heavily on this number to gauge a site's strength in the search engines compared to other sites in the same space.
  • Easy comparisons of link metrics side by side among 6 sites (target site plus 5 competing sites)
  • Allows filtering of links by link equity, followed and redirected links from both external sites and internal pages
  • Provides an export to Excel for examination of links and easy sorting
  • While Open Site Explorer shows a Domain Authority score for an entire domain and a Page Authority score for a specific URL, it would be helpful to have a Subdomain Authority score for an entire subdomain of pages
  • Excel reports can take a while to be generated depending on how many are in the queue
Moz's Open Site Explorer is a must-have in the SEO professional's toolbox, while an inexperienced user would likely need training to understand how to use this tool. Many important metrics are available within the free version of Open Site Explorer, and the comments in this review have been based solely on the free version. Upgrading to the fee-based Moz Pro unlocks additional features and a suite of tools.
Read Susan (MacKay) Sisler's full review

Feature Scorecard Summary

Keyword analysis (1)
5
Backlink management (2)
7.0
SERP ranking tracking (1)
7
Page grader (1)
7
Competitive analysis (2)
8.0
Site audit / diagnostics (2)
7.0
Site recommendations (2)
7.0
Task management (1)
4
Local SEO (1)
7
Social SEO (2)
6.0
Mobile SEO (1)
8
Global SEO (1)
7
Multi-domain support (1)
10
Integration with web analytics tools (1)
9

About Open Site Explorer

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Open Site Explorer Technical Details

Operating Systems: Unspecified
Mobile Application:No