OpenX Reviews

29 Ratings
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Score 7.4 out of 100

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Reviews (1-15 of 15)

Gabriela Band | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Recommend

OpenX works well for campaigns where you want to impact the same user on the desktop, mobile web, and app as they have inventory from each platform. They are big in the US but they lack inventory in APAC and other big geos. I would focus on branding when running campaigns on OpenX and d use other exchanges for performance marketing.
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Anonymous | TrustRadius Reviewer
October 03, 2019

Omnichannel exchange

Score 7 out of 10
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Likelihood to Recommend

OpenX is a good partner, specifically for omnichannel branding campaigns as they have a big chunk of legacy desktop inventory and they have been on boarding mobile supply on the last few quarters. For performance campaigns, as their CPM prices are a bit high, sometimes it is hard to reach the desired CPAs because the competition between the DSPs is very fierce.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
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OpenX is like a supermarket for digital inventory. You have A LOT of options, but the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth it. Their quality assurance team is not doing their job and thus it is a risk to buy inventory there.
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Cassidy Ebert | TrustRadius Reviewer
September 27, 2018

Great Reporting Software

Score 9 out of 10
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Likelihood to Recommend

OpenX is great for companies who do reporting for their clients and businesses. It is easy to generate reports and make them specific to the client and the statistics that the client wants to know.
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J C Mullally | TrustRadius Reviewer
Score 9 out of 10
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What are the best ways to integrate it with salesforce.com?
What are the best ways to target our users with this tool?
To segment the users?
How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
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Michael Grazziani | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key.
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Avery Alix | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

Ours was a very specific use-case: Use ad-serving software to serve clickable, trackable, addressable image content into mobile and Facebook games. I can't really recommend any other software better because I know that OpenX served that purpose very well. It wasn't as robust or expensive as other ad-serving software I'd used at other jobs, but then again those wouldn't have allowed us the flexibility to perform the specific function we wanted.
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Anonymous | TrustRadius Reviewer
November 06, 2015

OpenX and Me!

Score 8 out of 10
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Likelihood to Recommend

If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

While I didn't think it was the best solution for ad serving capabilities, I've heard it is great for publishers. Just make sure to ask as much as you can upfront & request in person training
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Likelihood to Recommend

This is a wonderful product that is well supported and fully backed by OpenX. If you have green staff that require some training to get their foot in the door for basic ad management, this is a great tool. We've never utilized the OpenX ad market so I can't speak to the quality of the ads in that open market, but for in-house ads in complex networks with its targeting tools, this software would be more than suitable to fulfill your needs.
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Anonymous | TrustRadius Reviewer
May 09, 2014

OpenX for SMB use

Score 8 out of 10
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Likelihood to Recommend

Very good free ad server solution which is very user friendly and easy to train employees on.
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Anonymous | TrustRadius Reviewer
March 03, 2014

M Review

Score 4 out of 10
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Likelihood to Recommend

Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.
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Anonymous | TrustRadius Reviewer
February 21, 2014

Open X, Not an Open Book.

Score 3 out of 10
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Likelihood to Recommend

Again, because I'm only speaking to the exchange itself, I can say that its all about performance on the initial weeks of a campaign. When we pull reports and see that OpenX doesn't perform compared to other exchanges we exclude it from the campaigns.
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Feature Scorecard Summary

Data Transfer (3)
6.3
DSP integration (3)
6.7
Ad campaign creation (5)
7.3
Ad deployment (5)
7.3
Display advertising (5)
7.6
Ad display and retargeting segmentation (5)
7.1
Sequence targeting (4)
7.6
Ad dashboards (5)
6.5
Ad performance reports (5)
6.7
Ad conversion tracking (5)
6.0
Ad attribution reporting (4)
7.2
Cross-channel ad management (5)
7.5
Ad forecasting and optimization (4)
7.5

About OpenX

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

OpenX Competitors

OpenX Technical Details

Operating Systems: Unspecified
Mobile Application:No