November 11, 2019
Score 8 out of 10
Read Gabriela Band's full review
Likelihood to Recommend
OpenX works well for campaigns where you want to impact the same user on the desktop, mobile web, and app as they have inventory from each platform. They are big in the US but they lack inventory in APAC and other big geos. I would focus on branding when running campaigns on OpenX and d use other exchanges for performance marketing.