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OpenX

OpenX

Overview

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…

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Recent Reviews

TrustRadius Insights

Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
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TrustRadius Insights
TrustRadius Insights

Omnichannel exchange

7 out of 10
October 04, 2019
Incentivized
OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges …
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OpenX and Me!

8 out of 10
November 06, 2015
Incentivized
We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.
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OpenX for SMB use

8 out of 10
May 09, 2014
It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes …
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M Review

4 out of 10
March 03, 2014
Used by certain departments for trafficking or reporting purposes and addresses the needs especially for smaller businesses.
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Open X, Not an Open Book.

3 out of 10
February 21, 2014
Open X is being used in the form of buying the inventory through our DSP partners in a RTB dynamic CPM buy. Anyone managing campaigns …
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Popular Features

View all 13 features
  • Display advertising (5)
    7.3
    73%
  • Ad campaign creation (5)
    6.8
    68%
  • Ad deployment (5)
    6.6
    66%
  • Ad display and retargeting segmentation (5)
    6.5
    65%
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Pricing

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OpenX

OpenX

N/A
Unavailable

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

15 people also want pricing

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Product Demos

Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.6
Avg 7.8
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Product Details

What is OpenX?

OpenX Competitors

OpenX Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Adobe Advertising Cloud, AppNexus, and Google Marketing Platform are common alternatives for OpenX.

Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.

The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.

One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.

Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.

However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.

Based on user feedback, here are the top recommendations for using the software effectively:

  1. Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
  2. Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
  3. Allocate enough time for training to maximize software capabilities and avoid potential issues.
  4. Take advantage of the feature to create saved reports for easier and faster reporting.

Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.

Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
November 12, 2019

All around programmatic player

Gabriela Band | TrustRadius Reviewer
Gabriela Band
Sales Specialist
Ogilvy (Internet, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
OpenX works well for campaigns where you want to impact the same user on the desktop, mobile web, and app as they have inventory from each platform. They are big in the US but they lack inventory in APAC and other big geos. I would focus on branding when running campaigns on OpenX and d use other exchanges for performance marketing.
October 04, 2019

Omnichannel exchange

Verified User
Manager in Sales
Internet Company, 51-200 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
OpenX is a good partner, specifically for omnichannel branding campaigns as they have a big chunk of legacy desktop inventory and they have been on boarding mobile supply on the last few quarters. For performance campaigns, as their CPM prices are a bit high, sometimes it is hard to reach the desired CPAs because the competition between the DSPs is very fierce.
August 29, 2019

Vast network of inventory!

Verified User
Director in Sales
Internet Company, 201-500 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
OpenX is like a supermarket for digital inventory. You have A LOT of options, but the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth it. Their quality assurance team is not doing their job and thus it is a risk to buy inventory there.
November 06, 2015

OpenX and Me!

Verified User
Engineer in Information Technology
Financial Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If the company has a developer team that can take time to adapt the tool to the customer needs it's definitely the way to go, otherwise I would recommend another solution.
March 03, 2014

M Review

Verified User
Manager in Other
Outsourcing/Offshoring Company, 11-50 employees
Score 4 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Feel that this is best suited for smaller businesses or for specific types of media as there are other ad servers out there which are more robust at this time.
February 22, 2014

Open X for easier channel management and better ROI

J C Mullally | TrustRadius Reviewer
J C Mullally
Associate Content Producer
WebMD (Media Production, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
What are the best ways to integrate it with salesforce.com?
What are the best ways to target our users with this tool?
To segment the users?
How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
February 22, 2014

OpenX Enterprise has excellent product support!

Verified User
Manager in Product Management
Entertainment Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This is a wonderful product that is well supported and fully backed by OpenX. If you have green staff that require some training to get their foot in the door for basic ad management, this is a great tool. We've never utilized the OpenX ad market so I can't speak to the quality of the ads in that open market, but for in-house ads in complex networks with its targeting tools, this software would be more than suitable to fulfill your needs.
February 21, 2014

Open X, Not an Open Book.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employees
Score 3 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Again, because I'm only speaking to the exchange itself, I can say that its all about performance on the initial weeks of a campaign. When we pull reports and see that OpenX doesn't perform compared to other exchanges we exclude it from the campaigns.
February 21, 2014

OpenX Ad Serving Platform at Mail.com

MG
Michael Grazziani
Sr. Systems Engineer
Tango Me (Media Production, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key.
February 19, 2014

Creative Use of Ad Serving in Video Games

Avery Alix | TrustRadius Reviewer
Avery Alix
Sr Product Manager
Fixer Studios (Computer Games, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Ours was a very specific use-case: Use ad-serving software to serve clickable, trackable, addressable image content into mobile and Facebook games. I can't really recommend any other software better because I know that OpenX served that purpose very well. It wasn't as robust or expensive as other ad-serving software I'd used at other jobs, but then again those wouldn't have allowed us the flexibility to perform the specific function we wanted.
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