OpenX Reviews

It is a good, reliable product with good customer service responsive to the end users needs. We were using it in house only, but the capabilities for operating on the ad exchange make this a powerful opportunity if you manage your inventory tightly. There are always little quirks and bugs to get used to on any system but if you have good QA spotters for the different browsers and mobile devices in particular, you should be able to produce powerful, actionable ads that will increase your ROI.

I would renew use of OpenX as it is a solid ad serving platform that is easy to use, install, and maintain with some great advanced features that give more control to publishers ad ops teams large or small while reducing the costs associated with managing, serving, and delivering ads from third party vendors.

Not currently applicable to the digital properties I manage. Currently I oversee a large non-profit hospital network's website where no advertising is displayed.

If applicable I'd be highly likely to renew OpenX

Switching cost, current performance

I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.

I'd go with an easier to use interface

Any issues that our team might've encountered from the software has always been mostly user issues; the OpenX team was always quick to provide support and guide us through getting through the hurdle. They've also always been very forthcoming about being able to sit down and have an onsite meeting or training session which is crucial for any enterprise-level product.

Previous use was a very positive experience, and I'm sure since my use their features have only become more robust.

My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.

Once you see an exchange not perform over a long period of time you start to assume that it will never perform well.