OpenX Reviews

29 Ratings
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Score 7.4 out of 101

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Reviews (1-10 of 10)

J C Mullally profile photo
Score 9 out of 10
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9
It is a good, reliable product with good customer service responsive to the end users needs. We were using it in house only, but the capabilities for operating on the ad exchange make this a powerful opportunity if you manage your inventory tightly. There are always little quirks and bugs to get used to on any system but if you have good QA spotters for the different browsers and mobile devices in particular, you should be able to produce powerful, actionable ads that will increase your ROI.
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Michael Grazziani profile photo
Score 9 out of 10
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7
I would renew use of OpenX as it is a solid ad serving platform that is easy to use, install, and maintain with some great advanced features that give more control to publishers ad ops teams large or small while reducing the costs associated with managing, serving, and delivering ads from third party vendors.
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Avery Alix profile photo
Score 9 out of 10
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9
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
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Score 9 out of 10
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9
Any issues that our team might've encountered from the software has always been mostly user issues; the OpenX team was always quick to provide support and guide us through getting through the hurdle. They've also always been very forthcoming about being able to sit down and have an onsite meeting or training session which is crucial for any enterprise-level product.
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May 09, 2014

OpenX for SMB use

Score 8 out of 10
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8
Previous use was a very positive experience, and I'm sure since my use their features have only become more robust.
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March 03, 2014

M Review

Score 4 out of 10
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5
My company continues to use OpenX since we have a great deal of clientele that utilizes the tool.
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February 21, 2014

Open X, Not an Open Book.

Score 3 out of 10
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2
Once you see an exchange not perform over a long period of time you start to assume that it will never perform well.
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Feature Scorecard Summary

Data Transfer (3)
6.3
DSP integration (3)
6.7
Ad campaign creation (5)
7.4
Ad deployment (5)
7.4
Display advertising (5)
7.7
Ad display and retargeting segmentation (5)
7.1
Sequence targeting (4)
7.7
Ad dashboards (5)
6.6
Ad performance reports (5)
6.8
Ad conversion tracking (5)
6.0
Ad attribution reporting (4)
7.2
Cross-channel ad management (5)
7.5
Ad forecasting and optimization (4)
7.5

About OpenX

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

OpenX Competitors

OpenX Technical Details

Operating Systems: Unspecified
Mobile Application:No