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Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
Recent Reviews
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
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What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
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What is OpenX?
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OpenX Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.
The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
February 19, 2014
Creative Use of Ad Serving in Video Games
Score 9 out of 10
Vetted Review
Verified User
OpenX was used to serve banner ads within free-to-play Facebook and Mobile games that had millions of daily users. This was a bit of a custom implementation, and a bit of ahead of the times for the industry in 2010. Where we acted differently was to use OpenX to serve our own internal 'house ads' in addition to external paid advertisements. We used these banner spaces, set up as separate OpenX zones, to do everything from cross-promoting our own internal games to providing information and instructions to players. Many times, players had no idea they were looking at information served up by an ad platform, but OpenX and the flexibility of modules available to us let us select and target our players with a CRM approach that was later admired by the much larger company that bought us.
- It's inexpensive to license, or at least it was. We basically paid nothing to use OpenX up-front, so it was easy to convince the powers that be to let us invest some time into the software.
- It's flexible, allowing creative teams to do more than simply sell ad impressions or clicks. We used it to pop-up informational and fun content to specific subsets of players.
- OpenX was sometimes tricky to use and didn't feel like a well-polished product. That is exacerbated when you're using custom modules to make the software do things it wasn't intended to.
- Gaining access to OpenX data and instrumentation was a chore, making reporting a manual process that was time consuming.
- We were able to deliver much more efficient ad impressions by targeting sub-sets of our playerbase with specific messages, often as much as 3x clickthrough rate
- We were able to use OpenX to precisely target messages that we specifically didn't want other players to see, allowing us to publish content we could not otherwise
- We could plan a specific amount of traffic in advance from one game to another in a given day, then have OpenX deliver +- 5% of that traffic automatically. This enabled strategic planning of traffic.
- Digital Chocolate,Ad Expert
I was not responsible for the selection decision, that was done before I joined the company. However, it was the low cost and adaptability that custom integration allowed that made it really the only solution that we knew of.
5
Online Marketing, User Acquisition, Analytics, Product Management
3
Programming Manager, Engineers
- Sophisticated Cross-Promotions
- Providing information to players at key moments
- Enabling strategic planning of traffic.
- We used OpenX to serve ads into videogames
- We used OpenX to plan inter-departmental cross-promotions at a metered rate
- We used OpenX to offer giveaways and digital goods to specific players
- Expanded use in mobile games