OpenX Reviews

Prices are high on the exchange, diminishing ROI.

We expanded the reach and increased budgets, improving ROI.

We did some co-marketing events together, decreasing fixed costs.

We have been able to expand our reach, improving ROI.

We have had high CPMs, offsetting, and lowering our margin.

We have partnered on fraud tools, reducing costs.

We have been able to scale campaigns profitably.

We have been able to get access to very good inventory for cheap.

We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.

Saves time

Saves Money

Makes clients happy

Faster lead conversion

A more robust website

More product purchases through contextualized ads

Better click through on ads because they were contextualized

Reduced dependency on third party ad networks reducing costs

Increased ad sales and ad operations team efficiency

Ability to tailor ads for specific brands using many advanced features such as demographics and geo targeting.

OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.

Increased efficiency in buys

We were able to deliver much more efficient ad impressions by targeting sub-sets of our playerbase with specific messages, often as much as 3x clickthrough rate

We were able to use OpenX to precisely target messages that we specifically didn't want other players to see, allowing us to publish content we could not otherwise

We could plan a specific amount of traffic in advance from one game to another in a given day, then have OpenX deliver +- 5% of that traffic automatically. This enabled strategic planning of traffic.

We improved conversions using forms to register (as if they were ads) in OpenX.

We created awareness of the richness of our content.

Increased my teams technical knowledge

Got us up & running quickly, allowing us to start generating site traffic.

Allowed us to improve clients experience with detailed reporting

Increased employee efficiency with ease of reporting and ad management.

Reporting tools have helped global partnerships solicit additional sponsorship contracts.

Enabled us to connect all of our site inventory into one central management tool.

Great ad targeting

Increased roi on membership upsells

Quick implementation and efficiency

Increased efficiency for my clients

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