Overview
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…
All around programmatic player
Omnichannel exchange
Vast network of inventory!
Great Reporting Software
OpenX and Me!
OpenX for SMB use
Decent but did not exceed expectations
M Review
OpenX Revolutionized Local Newspaper Website
Open X for easier channel management and better ROI
OpenX Enterprise has excellent product support!
Open X, Not an Open Book.
Efficiency, ROI, and speed
OpenX Ad Serving Platform at Mail.com
Creative Use of Ad Serving in Video Games
Popular Features
- Display advertising (5)7.373%
- Ad campaign creation (5)6.868%
- Ad deployment (5)6.666%
- Ad display and retargeting segmentation (5)6.565%
Pricing
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
15 people also want pricing
Alternatives Pricing
What is RollWorks?
RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…
What is Post Affiliate Pro?
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is…
Product Demos
Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 6.5Data Transfer(3) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 6.8DSP integration(3) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 6.8Ad campaign creation(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 6.6Ad deployment(5) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 7.3Display advertising(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 6.5Ad display and retargeting segmentation(5) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 7.5Sequence targeting(4) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 5.9Ad dashboards(5) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 6Ad performance reports(5) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 6.1Ad conversion tracking(5) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 7Ad attribution reporting(4) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 7.2Cross-channel ad management(5) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 7.6Ad forecasting and optimization(4) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is OpenX?
OpenX Competitors
OpenX Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(30)Community Insights
- Business Problems Solved
- Recommendations
Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.
One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.
Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.
However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.
Based on user feedback, here are the top recommendations for using the software effectively:
- Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
- Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
- Allocate enough time for training to maximize software capabilities and avoid potential issues.
- Take advantage of the feature to create saved reports for easier and faster reporting.
Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.
Attribute Ratings
Reviews
(1-15 of 15)All around programmatic player
- Prices are high on the exchange, diminishing ROI.
- We expanded the reach and increased budgets, improving ROI.
- We did some co-marketing events together, decreasing fixed costs.
Omnichannel exchange
- We have been able to expand our reach, improving ROI.
- We have had high CPMs, offsetting, and lowering our margin.
- We have partnered on fraud tools, reducing costs.
Vast network of inventory!
- We have been able to scale campaigns profitably.
- We have been able to get access to very good inventory for cheap.
- We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.
Great Reporting Software
- Saves time
- Saves Money
- Makes clients happy
OpenX and Me!
- We improved conversions using forms to register (as if they were ads) in OpenX.
- We created awareness of the richness of our content.
OpenX for SMB use
- Great ad targeting
- Increased roi on membership upsells
- Quick implementation and efficiency
Decent but did not exceed expectations
- Increased my teams technical knowledge
- Got us up & running quickly, allowing us to start generating site traffic.
- Allowed us to improve clients experience with detailed reporting
M Review
- Increased efficiency for my clients
OpenX Revolutionized Local Newspaper Website
- OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Open X for easier channel management and better ROI
- Faster lead conversion
- A more robust website
- More product purchases through contextualized ads
- Better click through on ads because they were contextualized
OpenX Enterprise has excellent product support!
- Increased employee efficiency with ease of reporting and ad management.
- Reporting tools have helped global partnerships solicit additional sponsorship contracts.
- Enabled us to connect all of our site inventory into one central management tool.
Open X, Not an Open Book.
Efficiency, ROI, and speed
- Increased efficiency in buys
OpenX Ad Serving Platform at Mail.com
- Reduced dependency on third party ad networks reducing costs
- Increased ad sales and ad operations team efficiency
- Ability to tailor ads for specific brands using many advanced features such as demographics and geo targeting.
Creative Use of Ad Serving in Video Games
- We were able to deliver much more efficient ad impressions by targeting sub-sets of our playerbase with specific messages, often as much as 3x clickthrough rate
- We were able to use OpenX to precisely target messages that we specifically didn't want other players to see, allowing us to publish content we could not otherwise
- We could plan a specific amount of traffic in advance from one game to another in a given day, then have OpenX deliver +- 5% of that traffic automatically. This enabled strategic planning of traffic.