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OpenX

OpenX

Overview

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…

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Recent Reviews

TrustRadius Insights

Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective …
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Omnichannel exchange

7 out of 10
October 04, 2019
Incentivized
OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges …
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OpenX and Me!

8 out of 10
November 06, 2015
Incentivized
We used OpenX in a educational platform, to show ads to engage the user with similar content and to do A/B testing for registration styles.
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OpenX for SMB use

8 out of 10
May 09, 2014
It is a viable ad serving solution for our internal membership based properties. Allows for customized targeting and on the fly changes …
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M Review

4 out of 10
March 03, 2014
Used by certain departments for trafficking or reporting purposes and addresses the needs especially for smaller businesses.
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Open X, Not an Open Book.

3 out of 10
February 21, 2014
Open X is being used in the form of buying the inventory through our DSP partners in a RTB dynamic CPM buy. Anyone managing campaigns …
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Popular Features

View all 13 features
  • Display advertising (5)
    7.3
    73%
  • Ad campaign creation (5)
    6.8
    68%
  • Ad deployment (5)
    6.6
    66%
  • Ad display and retargeting segmentation (5)
    6.5
    65%
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Pricing

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N/A
Unavailable

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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15 people also want pricing

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Product Demos

Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.6
Avg 7.8
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Product Details

What is OpenX?

OpenX Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Adobe Advertising Cloud, AppNexus, and Google Marketing Platform are common alternatives for OpenX.

Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.

The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(30)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have successfully utilized Open X Ad Server to rotate a range of ads in various areas on their websites, allowing for effective monetization and maximizing ad revenue. This flexibility has empowered users to track inventory, serve ads on the correct pages, and repurpose ads as needed. By leveraging the performance tracking capabilities of Open X Ad Server, users have been able to identify the best-performing ads and display them more frequently, resulting in improved engagement and higher conversion rates.

One notable example of Open X Ad Server's impact is its implementation by Mail.com Media Corporation, serving millions of unique users and half a billion ads per month. This adoption not only reduced dependency and costs associated with third-party ad networks but also granted more control over network inventory. Another interesting use case involves the integration of Open X Ad Server in free-to-play Facebook and Mobile games, allowing for targeted advertising, cross-promotion of internal games, and a customer relationship management approach to engaging players.

Furthermore, Open X Ad Server has proved valuable to various organizations for programmatically reaching more users, generating customized reports for clients to demonstrate advertisement performance, managing online advertising for local newspapers to increase impressions and ROI, running ad campaigns across multiple sites, and addressing specific needs of smaller businesses. Its utilization extends even to educational platforms for enhancing ad engagement through similar content targeting and A/B testing for registration styles. Additionally, it has been employed by departments in different industries to promote products, partnerships, and memberships with its customizable targeting options.

However, some users have reported experiencing technical issues with the system and have encountered long response times from customer support. Nonetheless, despite these challenges, the quality and performance of Open X Ad Server make it a worthwhile investment for many teams seeking effective ad serving solutions.

Based on user feedback, here are the top recommendations for using the software effectively:

  1. Clearly define your goals and requirements before implementation and communicate them explicitly to tech support for better guidance.
  2. Prioritize structuring inventory and network configurations at the beginning to streamline operations and ensure a smooth transition.
  3. Allocate enough time for training to maximize software capabilities and avoid potential issues.
  4. Take advantage of the feature to create saved reports for easier and faster reporting.

Implementing these recommendations can help users optimize their experience with the software and achieve their desired outcomes more efficiently.

Attribute Ratings

Reviews

(1-15 of 15)
Companies can't remove reviews or game the system. Here's why
Torin Gilkey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
Score 9 out of 10
Vetted Review
Verified User
  • Increased employee efficiency with ease of reporting and ad management.
  • Reporting tools have helped global partnerships solicit additional sponsorship contracts.
  • Enabled us to connect all of our site inventory into one central management tool.
Avery Alix | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We were able to deliver much more efficient ad impressions by targeting sub-sets of our playerbase with specific messages, often as much as 3x clickthrough rate
  • We were able to use OpenX to precisely target messages that we specifically didn't want other players to see, allowing us to publish content we could not otherwise
  • We could plan a specific amount of traffic in advance from one game to another in a given day, then have OpenX deliver +- 5% of that traffic automatically. This enabled strategic planning of traffic.
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