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OpenX

OpenX

Overview

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each…

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Learn from top reviewers

All around programmatic player

Rating: 8 out of 10
November 12, 2019
IncentivizedVetted ReviewVerified User
OpenX is used by the Campaign Management team on many of our branding campaigns. We work with them programmatically via an OpenRtb integration in order to get to more users in...
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Gabriela Band
Manager - Sales
Sales Specialist
Ogilvy
OpenX2 years of experience

Omnichannel exchange

Rating: 7 out of 10
October 4, 2019
IncentivizedVetted ReviewVerified User
OpenX is being used by the supply team in our organization. We are connected to them via OpenRTB and use them among many other exchanges to increase our reach and inventory on...
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Verified user
Manager
OpenX1 year of experience

Vast network of inventory!

Rating: 6 out of 10
August 29, 2019
IncentivizedVetted ReviewVerified User
We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with produ...
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Verified user
Director
OpenX2 years of experience

Great Reporting Software

Rating: 9 out of 10
September 27, 2018
IncentivizedVetted ReviewVerified User
My department uses OpenX to generate reports for clients. These reports essentially detail how their advertisements performed for our eNewsletter deployments. We report on the...
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Cassidy Ebert
Project Manager - Sales
Client Services Manager
SourceMedia
OpenX1 year of experience

Open X for easier channel management and better ROI

Rating: 9 out of 10
February 22, 2014
Vetted ReviewVerified User
I was building a website from scratch for a very large medical content company that wanted to rotate a range of ads in a range of areas on the site for the wide number of prod...
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J C Mullally
Executive - Professional Services
Associate Content Producer
WebMD
OpenX1 year of experience
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Pricing

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OpenX

OpenX

N/A
Unavailable

What is OpenX?

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

16 people also want pricing

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Product Demos

Broadstreet XPRESS Webinar (Introductory Demo) - Sept 20, 2016 - OpenX Alternative

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.3

Ad Campaigns

Features related to creating and deploying ad campaigns.

7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.6
Avg 7.7
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Product Details

What is OpenX?

OpenX Competitors

OpenX Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

Adobe Advertising Cloud, AppNexus, and Google Campaign Manager 360 are common alternatives for OpenX.

Reviewers rate Ad forecasting and optimization highest, with a score of 7.6.

The most common users of OpenX are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 15)

All around programmatic player

Rating: 8 out of 10
Incentivized
November 12, 2019
GB
Gabriela Band
Sales Specialist
Ogilvy (Internet, 10,001+ employees)
Vetted Review
Verified User
OpenX
2 years of experience
View profile
Pros
  • A lot of data points to optimize sent on the bid request.
  • Good coverage on desktop and mobile app.
  • Very good reporting filters on the platform.
Cons
  • The Support team is a bit slow to respond.
  • The platform is not very reliable.
  • Prices on the exchange are a bit high compared to the competition.

Great Reporting Software

Rating: 9 out of 10
Incentivized
September 27, 2018
CE
Cassidy Ebert
Client Services Manager
SourceMedia (Publishing, 501-1000 employees)
Vetted Review
Verified User
OpenX
1 year of experience
View profile
Pros
  • Customizes reports
  • Gives detailed and accurate information
  • Is simple to use
Cons
  • Could provide full reporting information

Omnichannel exchange

Rating: 7 out of 10
Incentivized
October 04, 2019
Verified User
Manager in Sales
Internet Company, 51-200 employees
Vetted Review
Verified User
OpenX
1 year of experience
Pros
  • Their reporting API is very complete
  • A lot of video inventory
  • Good customer service
Cons
  • Not a lot of inventory outside North America.
  • Prices are a bit high across the platform.
  • We have found discrepancies on how impressions are counted on their platfrom and our systems.

Vast network of inventory!

Rating: 6 out of 10
Incentivized
August 29, 2019
Verified User
Director in Sales
Internet Company, 201-500 employees
Vetted Review
Verified User
OpenX
2 years of experience
Pros
  • Lots of volume and cheap.
  • Strong in geos that are hard to reach, specifically APAC.
  • Some premium publishers that are only on their exchange.
Cons
  • Bad customer support. Account managers change every 3-4 months.
  • A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
  • Some technical issues with clearing impressions have happened with them.

Open X for easier channel management and better ROI

Rating: 9 out of 10
February 22, 2014
JC
J C Mullally
Associate Content Producer
WebMD (Media Production, 1001-5000 employees)
Vetted Review
Verified User
OpenX
1 year of experience
Pros
  • Ease of use
  • Flexibility
  • Good interface
  • Good customer service
Cons
  • User manual
  • A quick get start manual online would help
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