OpenX Reviews

30 Ratings
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Score 6.6 out of 100

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Reviews (1-15 of 15)

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Gabriela Band | TrustRadius Reviewer
November 11, 2019

All around programmatic player

Score 8 out of 10
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Verified User
Review Source

Pros and Cons

  • A lot of data points to optimize sent on the bid request.
  • Good coverage on desktop and mobile app.
  • Very good reporting filters on the platform.
  • The Support team is a bit slow to respond.
  • The platform is not very reliable.
  • Prices on the exchange are a bit high compared to the competition.
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Anonymous | TrustRadius Reviewer
October 03, 2019

Omnichannel exchange

Score 7 out of 10
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Verified User
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Pros and Cons

  • Their reporting API is very complete
  • A lot of video inventory
  • Good customer service
  • Not a lot of inventory outside North America.
  • Prices are a bit high across the platform.
  • We have found discrepancies on how impressions are counted on their platfrom and our systems.
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Anonymous | TrustRadius Reviewer
August 28, 2019

Vast network of inventory!

Score 6 out of 10
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Pros and Cons

  • Lots of volume and cheap.
  • Strong in geos that are hard to reach, specifically APAC.
  • Some premium publishers that are only on their exchange.
  • Bad customer support. Account managers change every 3-4 months.
  • A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
  • Some technical issues with clearing impressions have happened with them.
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Michael Grazziani | TrustRadius Reviewer
February 21, 2014

OpenX Ad Serving Platform at Mail.com

Score 9 out of 10
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Verified User
Review Source

Pros and Cons

  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
  • Although I do believe that OpenX was designed to scale, many of the platform's target users are running single server implementations which probably led to the silly choice of MyISAM as the default database storage engine for the MySQL tables. In multi-server setups or any installation with a significant amount of load these should be altered and optimized for InnoDB. The default storage may have changed since my last roll out of this platform but I do remember the tables needing altering before putting any significant amount of load on them.
  • In a multi-server setup sometimes problems can arise from the statistics collector and processor on the front end delivery nodes that process the ad impression data and aggregate the resulting statistics back to the master database resulting in several scenarios in which the master database can be out of sync with information collected on the delivery nodes and manual intervention is needed. However, most of these problems can be monitored and engineered for.
  • The focus of OpenX on enterprise customers serving hundreds of millions of ads as opposed to the long tail of smaller publishers who simply can't afford to utilize the enterprise hosted solution and must utilize the OnRamp solution which has suffered from performance problems and might not be a viable option for many medium sized publishers
Read Michael Grazziani's full review
Avery Alix | TrustRadius Reviewer
February 19, 2014

Creative Use of Ad Serving in Video Games

Score 9 out of 10
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Verified User
Review Source

Pros and Cons

  • It's inexpensive to license, or at least it was. We basically paid nothing to use OpenX up-front, so it was easy to convince the powers that be to let us invest some time into the software.
  • It's flexible, allowing creative teams to do more than simply sell ad impressions or clicks. We used it to pop-up informational and fun content to specific subsets of players.
  • OpenX was sometimes tricky to use and didn't feel like a well-polished product. That is exacerbated when you're using custom modules to make the software do things it wasn't intended to.
  • Gaining access to OpenX data and instrumentation was a chore, making reporting a manual process that was time consuming.
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Anonymous | TrustRadius Reviewer
November 06, 2015

OpenX and Me!

Score 8 out of 10
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Verified User
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Pros and Cons

  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
  • User interface is not so straightforward.
  • Documentation was not as complete as it could be.
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Anonymous | TrustRadius Reviewer
February 22, 2014

OpenX Enterprise has excellent product support!

Score 9 out of 10
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Pros and Cons

  • OpenX easily allows us to manage our network and inventory.
  • Enterprise support staff is very helpful; training is accessible.
  • They are local to Los Angeles.
  • Reporting registers relatively quickly.
  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
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Anonymous | TrustRadius Reviewer
May 09, 2014

OpenX for SMB use

Score 8 out of 10
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Pros and Cons

  • Micro targeting
  • Ease of trafficking ads
  • Ease of trafficking placements
  • More robust reporting features
  • Creation of users with specific permissions
  • Delay in reporting
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Anonymous | TrustRadius Reviewer
March 03, 2014

M Review

Score 4 out of 10
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Pros and Cons

  • Tool quickly identifies how to link zones
  • Able to create placements quickly
  • Easy to use the UI
  • UI makes sense but needs a revamp
  • Have to drill down into placements, creatives, etc
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Anonymous | TrustRadius Reviewer
February 21, 2014

Open X, Not an Open Book.

Score 3 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • When it comes to RTB and spending on the open exchange market, the number one reason why we spend in one exchange over another is simple performance
  • When Open X doesn't perform which it tends not to, we have to shut that exchange off. This exchange tends to not perform at a CPA or CPC KPI and tends to not have the safest sites either.
  • Because I only use Open X as an exchange which I tap into from a DSP I can't speak to it's other capabilities.
  • Get better publishers, have more transparency.
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Feature Scorecard Summary

Data Transfer (3)
6.4
DSP integration (3)
6.7
Ad campaign creation (5)
6.8
Ad deployment (5)
6.8
Display advertising (5)
7.4
Ad display and retargeting segmentation (5)
6.7
Sequence targeting (4)
7.4
Ad dashboards (5)
6.1
Ad performance reports (5)
6.1
Ad conversion tracking (5)
6.0
Ad attribution reporting (4)
7.0
Cross-channel ad management (5)
7.3
Ad forecasting and optimization (4)
7.4

About OpenX

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

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OpenX Technical Details

Operating Systems: Unspecified
Mobile Application:No