OpFocus

OpFocus is a Salesforce consulting and managed services provider that specializes in revenue operations. According to the vendor, their suite of services is designed to help businesses optimize their Salesforce platform and achieve their growth goals. They primarily target mid-sized to large SaaS companies backed by private equity. OpFocus caters to various professions and industries, including sales and revenue operations, marketing and demand generation, customer success and support, as well as private equity and value creation teams. They claim to have expertise in industries such as technology, healthcare, finance, and more.

Key Features

According to the vendor, OpFocus offers the following key features:

Conversions: Convert more opportunities, close more business, and turn customers into advocates. Ensure your hard-earned demand doesn't go to waste and maximize your conversion rates. Optimize your demand funnel and prevent leaks in your sales process.

Marketing Automation: Streamline and automate your marketing processes to drive better results. Leverage marketing automation tools like Salesforce Pardot, Marketo, and Hubspot. Nurture leads, track engagement, and personalize communication with your prospects.

Salesforce CPQ: Streamline your quoting and proposal process with Salesforce CPQ. Generate accurate quotes and proposals quickly to accelerate your sales cycle. Automate pricing, discounts, and approvals to improve efficiency and reduce errors.

Acquisition Integration: Consolidate and integrate multiple business units or acquired companies into one. Streamline processes, systems, and data to achieve operational efficiency. Ensure a smooth transition and maximize the value of your acquisitions.

Technical Architecture: Optimize your Salesforce architecture, data flow, automation, and integration with external systems. Ensure optimal and secure performance of your Salesforce platform. Streamline your technical infrastructure to support scalability and growth.

Salesforce Application & AppExchange Development: Develop custom Salesforce applications and leverage the power of the AppExchange. Enhance the functionality and user experience of your Salesforce platform. Leverage the expertise of experienced Salesforce developers to build tailored solutions.

Salesforce Staff Augmentation: Access a team of certified Salesforce experts to augment your internal team. Scale your Salesforce projects and meet critical deadlines with skilled resources. Fill resource gaps and leverage specialized expertise as needed.

Training & Upskilling: Elevate your in-house Salesforce expertise through training and upskilling programs. Empower your team to maximize the value of Salesforce and drive better results. Learn best practices, tips, and tricks from seasoned Salesforce instructors.

Shorten Time to Return on Investment: Optimize coverage strategy and understand existing business. Eliminate overlap and identify new sales opportunities. Deploy sales resources quickly in new go-to-market models.

Maximize Synergies: Bring together the best parts of each company. Create an efficient set of people, processes, and tech stack. Combine the book of business for a competitive advantage.