Name: Optilyz
Author: optilyz

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Functional Testing

Product Analytics

Text Editors

Version Control

Development

Student Management

Education

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise Feedback Management

Enterprise Search

Online Notary

Enterprise

Accounting

Hedge Fund

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

Configuration Management

Converged Network Adapters (CNAs)

Data Center Cooling

Density-Optimized Servers

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Network Performance Monitoring

Privileged Access Management

Remote Desktop

SaaS Backup

Software Components

Storage as a Service (STaaS)

System Monitoring

Unified Communications Monitoring

User Virtualization

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Data Cleansing

Digital Experience Intelligence

Email Deliverability

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Enablement

Sales

Intrusion Detection

Operational Technology (OT) Security

Security

Aviation

Awards Management

Direct Secure Messaging

Loan Servicing

Vertical-Specific

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Optilyz is a software platform offered by Optilyz GmbH that aims to seamlessly integrate direct mail into the customer journey of businesses. According to the vendor, it enables users to plan, personalize, and automate direct mail campaigns, making it a potentially valuable component of their cross-channel marketing strategy. Optilyz is designed to cater to companies of various sizes, including small businesses and large enterprises, and is used by marketing professionals, CRM managers, e-commerce companies, retailers, and financial services companies.

## Key Features

**Direct Mail Campaign Automation**: According to the vendor, Optilyz allows users to automate direct mail campaigns based on specific triggers or recurring time intervals, potentially saving up to 90% of manual effort. Users can set up campaigns to be triggered by reaching a certain number of recipients or at a fixed time, seamlessly integrating direct mail into existing marketing automation workflows.

**Single Direct Mail Campaigns**: Optilyz offers users the ability to easily send letters, postcards, and self-mailers with just a few clicks. Users can choose from a variety of standard formats, quickly upload all required files, and have full control over the content and design of their direct mail pieces.

**Enterprise-level Security & Support**: Optilyz provides comprehensive support and customer success teams, according to the vendor. The platform is fully GDPR compliant and meets high data protection standards, ensuring the secure handling of customer data. Users can expect assistance and guidance at every stage of their direct mail campaigns.

**Optimization**: According to the vendor, Optilyz allows users to conduct A/B tests to optimize direct mail campaigns. Users can test different formats, incentives, and visual imagery to improve campaign success. The platform also provides an intuitive dashboard for tracking campaign performance and making data-driven decisions to continuously enhance the direct mail strategy.

**Personalization**: Optilyz offers extensive personalization and segmentation options for more relevant direct mail campaigns, according to the vendor. Users can implement 1:1 image personalization to create highly personalized direct mail pieces, tailoring the content based on customer preferences and behaviors to enhance engagement and response rates.

**Address Cleaning**: According to the vendor, Optilyz provides a proprietary and free data cleaning feature to reduce undeliverable mail. Users can cleanse and validate address data to ensure accurate delivery, minimizing costs associated with undeliverable mail and improving campaign efficiency.

**International Campaigns**: Optilyz allows users to send direct mail campaigns internationally, leveraging a network of international print and delivery partners, according to the vendor. Users can choose country-specific standard formats for international campaigns, enabling them to reach customers in different countries quickly and efficiently.

**All Formats & Print Methods**: Optilyz offers flexibility in choosing the format of direct mail campaigns, according to the vendor. Users can select from a wide range of standard and custom formats and opt for digital or offset printing based on their specific requirements, ensuring high-quality printing standards for all direct mail pieces.


Postalytics in Rockland offers direct mail automation technology.

Free Plan

Marketer Plan

Pro & Agency Plans

Postalytics

Starter

RevSend

Optilyz

Direct Mail Automation Software allows marketers to plan and deliver campaigns similar to email marketing software. Direct mail includes varietieis of print mail like brochures, product catalogs, newsletters and other sales collateral. In can be used for account-based marketing (ABM), and for supplying channel partners with material helpful to a shared mission. It can also be used in local marketing to inform potential customers of promotions (e.g. as in customer loyalty programs), or events.

Direct Mail Automation

optilyz

Directed Mail Automation

Direct mail automation assists companies in automating the mail delivery process.

Address Validation

The software validates and verifies addresses to ensure accurate delivery of mail.

Merge and Personalization:

Users can merge data from multiple sources and personalize mailings with recipient-specific information.

Intelligent Formatting:

The software automatically formats addresses and other content to meet postal service requirements and maximize efficiency.

Bulk Mailing Management

Allows users to manage large-scale mailings, including creating mailing lists, segmenting recipients, and tracking mail pieces.

Postal Rate Calculation

Provides real-time calculations of postal rates based on factors such as weight, size, and destination.

Mail Tracking

Users can track the progress and delivery status of mailed pieces to provide visibility and ensure accountability.

Address Correction

Provides suggestions and corrections for inaccurate or incomplete addresses, maximizing deliverability.

Automated Printing and Sorting

Allows users to automate the printing and sorting of mail pieces based on predetermined criteria (e.g., zip code, recipient type).

Compliance and Reporting

Provides compliance reports and documentation to ensure adherence to postal regulations and standards.

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Direct Mail Automation Software

Optilyz

Overview

What is Optilyz?