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About OptimaHub from Equifax (formerly Datalicious)
OptimaHub from Equifax (formerly a Datalicious product) is a marketing attribution platform which is built around the study of the customer journey to better understand touchpoints that convert and de-emphasize those that do not. The platform can include in its analysis paid, earned, and other owned media channels, detect ad blocker, perform bid optimization, and improve other needful tasks.
OptimaHub from Equifax (formerly Datalicious) Technical Details