TrustRadius Insights
ORM Technologies provides a highly complex yet user-friendly dashboard that efficiently handles different types of data and delivers …
Overview
What is Optimized Sales & Marketing?
Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing…
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What is Optimized Sales & Marketing?
Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Optimized Sales & Marketing?
Optimized Sales & Marketing is presented by the vendor, ORM Technologies, as an easy-to-use, cloud-based application that provides predictive analytics and optimization for sales and marketing. It integrates with Marketo and your CRM to provide a direct link between marketing leads and sales opportunities.
Optimized Sales:
Optimized Sales:
- Analyze sales performance to include sales productivity ramps, win rates, average amount, and other sales performance KPI.
- Predict which opportunities will win or lose.
- Predict quarterly bookings.
- Prescribe an optimized sales resource plan.
- Analyze marketing attribution and ROI with multi-touch weighted attribution.
- Predict marketing's future impact on pipeline and bookings.
- Prescribe an optimized marketing mix - know where to invest future marketing spend.
Optimized Sales & Marketing Competitors
Optimized Sales & Marketing Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(3)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
ORM Technologies provides a highly complex yet user-friendly dashboard that efficiently handles different types of data and delivers real-time insights. Users can gain actionable insights and make informed strategic decisions in real time with the wide range of analytics offered by ORM Technologies. The platform is capable of cleaning, sorting, analyzing, and applying ML-based algorithms to a massive amount of data, providing quicker and more accurate reports and data. This solves the problem of knowing which campaigns and channels are driving value, offering answers to important questions about marketing and sales pipeline development.
Additionally, ORM Technologies helps calculate multi-touch attribution for sales and marketing efforts, validating where to spend money and where to cut. Its easily digestible dashboards provide visibility into books of business, upgrading the entire game for users. With time-saving features and improved resource planning capabilities, users can generate better reports and approach tasks more optimistically and robustly. The platform also aids in tracking complaints, brand sentiments, negative comments, and provides invaluable feedback from actual users of paid advertising campaigns, offering insights not available from research agencies. Overall, ORM Technologies allows users to leverage their sales and marketing data for enhanced decision making, accurate forecasting, pipeline analysis, revenue generation insights, and resource allocation improvements.
Highly Qualified ORM Tool: Many users have found the ORM tool to be highly qualified and impressed with the quality of their services, making it a top choice for improving marketing and sales strategies.
Effective Customized Dashboards: Several reviewers have highlighted the effectiveness of the customized dashboards provided by ORM in answering their marketing questions and improving their social media strategies, demand generation, events, and complex analytics.
Excellent Customer Service: Users consistently praise ORM's customer service as the best feature when dealing with the company. The availability of the ORM team to answer questions and provide technical support is highly appreciated, especially in helping users understand technical sales and marketing details.
Complicated Interface: Some users have found the interface of the tool to be complicated until they become familiar with it, making it tricky to navigate and find certain data sets. They mentioned that it takes time to learn the tool and that there may be undiscovered benefits to using it.
Confusing Reporting Time Frames: Users have expressed frustration with the reporting time frames in the tool, stating that they can be confusing and slow to load. This can make it harder for stakeholders to use reliably and may hinder decision-making processes.
Difficulty in Customization and Integration: Several users have mentioned difficulties in customizing touchpoints, understanding organic traffic, and integrating the tool with internal tech systems or CRM. They feel that the customization options are limited, integration is a painful experience, and certain functionalities are missing.
After analyzing user reviews, it is evident that users have made several common recommendations for software options in the context of considering data processing size and ability to customize:
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Users recommend selecting a software that has robust data processing capabilities. They emphasize the importance of efficient and accurate handling of large data sets.
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Users also recommend choosing a software that offers extensive customization options. This allows them to adapt the software to their specific business needs and workflows.
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Furthermore, users suggest selecting a software that provides a comprehensive set of standard features along with advanced functionality. This ensures that essential business functions are covered while also catering to more complex processes or industry-specific requirements.
In summary, when comparing different software options based on data processing size and ability to customize, users commonly recommend selecting a solution with robust data processing capabilities, extensive customization options, and a balance between standard and advanced features.
Reviews
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March 24, 2022
Optimized Sales & Marketing Help Gain Clear Insights into Sales Performance in Real-Time
We integrated Optimized Sales & Marketing in our marketing channels two years ago to help us make informed decisions by analyzing data, predicting the outcomes and optimizing sales resource plans.
- Enhance sales and marketing performance analysis.
- Predict sales pipeline value.
- Identify number of new opportunities to advance sales pipeline.
- OSM plan that combine both sales and marketing analytics is extremely expensive although it’s worth the outcomes we get.
- Sales performance analytics.
- Optimized sales resource plans.
- Sales pipeline forecast tools.
- Robust what-if analysis.
- Marketing funnel forecast capabilities.
- Optimized Sales & Marketing enables us to view which marketing campaigns performed well on sales pipeline.
- Optimal marketing mix capabilities help improve ROI by running the right platforms at the right time.
March 16, 2022
Best for increasing sales and growing business.
As Optimized Sales & Marketing is a Cloud-based marketing application, we integrated this into our mailing system. We Automate our marketing mail which we generally send manually. With the help of this, we also organized some marketing campaigns and saw an increase in our sales number. Earlier for this job role, we use 3-4 manpower but now we have reduced that as well.
- They doesn't charge any setup fee.
- Easily integration process with our system.
- Raising ticket for any query and the detailed support response.
- Integrating their signup forms over any website is easy but on some CRM sites, it is difficult.
- It can predict which opportunity can win or loss.
- According to its pricing structure and the feature they are offering, I guess that is worth using this.