Optimizely Content Cloud

Optimizely Content Cloud

Top Rated
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Score 8.5 out of 100
Top Rated
Optimizely Content Cloud


Recent Reviews

Easy to Use!

8 out of 10
September 23, 2021
Our marketing and digital delivery teams use it to manage our business's two websites. It addresses our content storage use by allowing us …
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A Solid Enterprise-Grade CMS

8 out of 10
September 22, 2021
Optimizely Content Cloud is being used to manage several websites across the company's digital estate. It provides an excellent content …
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Popular Features

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  • Role-based user permissions (38)
  • WYSIWYG editor (38)
  • Admin section (39)
  • Code quality / cleanliness (38)

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What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution…

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  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard



Platform & Infrastructure


Web Content Creation


Web Content Management


Product Details

What is Optimizely Content Cloud?

Optimizely combines a creative experience with artificial intelligence to personalize and orchestrate customer journeys. Optimizely Content Cloud hosts a content management system with AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The vendor states its results are a higher ROI, quicker conversions, improved lead generation, and better customer service.

Optimizely Content Cloud Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Additional Features

  • Supported: Intelligent autocomplete - suggests common search terms and promotes search terms that give higher conversion rates without manual involvement
  • Supported: Advanced language technology and behavioral tracking - finds all content in any source: pages, blocks, products, people and documents – to deliver relevant search results
  • Supported: Sophisticated faceting - lets the visitor drill down into search results

Optimizely Content Cloud Screenshots

Screenshot of With our personalization manager, you can tailor content for your visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with your content.Screenshot of With our preview mode, you can easily optimize content layout and display for all devices. With on-page editing in each device view, you will create the best possible experience for all visitors.

Optimizely Content Cloud Video

Optimizely Content Cloud Downloadables

Optimizely Content Cloud Integrations

Optimizely Content Cloud Competitors

Optimizely Content Cloud Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)62%
Enterprises (more than 500 employees)38%

Optimizely Content Cloud Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows
Mobile ApplicationNo

Frequently Asked Questions

Sitecore Experience Manager, Adobe Experience Manager, and Progress Sitefinity are common alternatives for Optimizely Content Cloud.

Reviewers rate Role-based user permissions highest, with a score of 8.8.

The most common users of Optimizely Content Cloud are from Mid-sized Companies (51-1,000 employees) and the Information Technology & Services industry.


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(1-25 of 62)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We deliver engaging actionable content and experiences for our membership. It enables us to strengthen, grow our brand authority, develop new digital solutions, and increase global growth.
  • Develop and build new website content
  • Organize website architecture
  • Identify issues and resolve them rapidly
  • Manage media assets effectively
  • Provides an agile, dynamic means to deliver an experience
  • Enables the end user/customer to create new layouts or templates
  • Excessive developer costs are needed to support any changes to blocks, templates, functionality.
  • Free training to offset high support costs and unlock community of developers.
  • Specialized Agencies and Developers are needed at a high cost to build or create new functionality.
  • No efficient means to manage URL redirects automatically or generate batch redirects for major architectural improvements.
  • Language translation is extremely cumbersome if translating an existing website. Manual block by block, page by a page process.
Develop content rapidly for marketing initiatives. Landing pages, or lead generation. Manage SEO effectively. Easy to understand site structure. Easy to manage assets, files, images, etc. Easy to manage access rights and permissions. Easy to assign personalization for various content pieces.
I found the CMS relatively easy and intuitive to learn and use. However, I'm coming from a background having mastered several Enterprise-grade CMS solutions. I was put into a situation where I had to learn and manage on the fly with zero training. The training was available but it's unrealistic when you're also expected to keep an entire organization moving forward. Where I see most of the complaints come from are those who are not technical enough and preach they know it all. Specifically, those who come from a wordpress background. They rely mostly on what they have survived day to day on from a google search for most of their career and tend to struggle to understand the benefits of managed services, security, or the impacts and dangers that enterprise solutions can protect against. Experience in front-end coding is essential to unlocking more potential from the CMS but not necessary if the expectation of the individual is to just take orders and do simple edits or tasks. Training is required for those that are not familiar with Enterprise CMS solutions. Training resources do not teach out-of-the-box thinking or innovative approaches to solving problems and overcoming roadblocks. I would be interested in throwing someone with no enterprise-level CMS experience into Optimizely without training and seeing if they sink or swim.
At this level, you are in the big leagues. Unless your organization is prepared to hire an Optimizely experienced development team, you cannot just buy the platform and suddenly be a content wizard. You most likely will need to partner with a digital experience agency to undergo a discovery review. Determine what problems as an organization you need solving. Through this collaborative discovery process, that agency (if they have an Optimizely dev team and should) will work with all stakeholders throughout the organization to develop a solution that solves those major problems for your users external and internal. You're looking at roughly 6 months end to end to do this right. 3 months if you have a stellar dev team or many experienced resources. Trying to shoehorn out an MVT solution in a shorter time frame without that stellar team typically leads to greater costs post-launch to cover all the shortcomings of the CMS that should have been included for launch, angered senior leadership, and unhappy users.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Optimizely [Content Cloud] is the very efficient CMS product I ever used, I would say it had everything to offer business and fulfilled the business requirement. as did come across any sever issues that would showcase as problems with respect to optimizelly CMS edit and development experience . I believe there could be a scope of use case but primarily not certain about it
  • Implementation Project
  • Epi forms
  • Block and pages
  • Rich text blocks
Optimizely [Content Cloud] is one of the most Practical CMS's in the market which has all the necessary features to manage the website. Excellent speed and performance and user satisfaction in the front end are very good. customers and users are satisfied with the content because we display the published content according to the nature and taste of the customers and their geographical area, and all the content is categorized according to the user group. If you have a lot of content and you are a developer or IT consultant of a large organization that needs various and special facilities, I suggest you use Optimizely [Content Cloud] because it meets all your needs.
Excellent software with tools and professional functions that facilitate the work of our entire marketing strategy. What I like the most about Optimizely [Content Cloud] is the recommendations and support that it provides us with its reports and metadata obtained over the years to optimize our electronic commerce, campaigns, and digital content.
I am not sure about the implementation as it was implemented [by] it development team, it would be difficult for me to comment on the implantation part area, I could make comments about my experience for the use of CMS for the editing purpose and IAM purpose, which is awesome, as I have experience of more than 3 years on working with CMS product
Anton Spektorov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely Content Cloud to host one website and a content library. We are in process of migrating additional sites from Sitecore and Wordpress to EPI (Optimizely).
  • Easy Deployments and Managements
  • Excellent support: assistance with deployments, account management, and other tasks.
  • High reliability
  • The names of the products and features could be confusing to new users.
  • If you start implementing Content Cloud, adding E-Commerce functionality may not be easy. In our case, we lost several days because we decided to add support for future e-commerce implementation. We had to do significant application changes to accommodate this.
  • The email marketing functionality is not as Clear Cut as competitors (MailChimp etc.)
We selected Optimizely based on the following requirements: * Ability to build template-based responsive websites * Good Website Navigation and Search Tools * Ability to identify website customer groups and provide personalized associated portals and user experience - Content personalization based on prior activity * Security, Security Groups, password-protected portal areas, and document level security - backend * Integration with the company's Single Sign-On (SSO) * The Americans With Disabilities Act (ADA) compliance * Website Search Engine Optimization (SEO) strategy * Data collection points, Web Analytics and Reporting * Integration with the company's CRM * Ecommerce portal, payment processing (PayPal) and order management (CRM) * Integration with Social Networks (FB, Twitter, LinkedIn, and YouTube) * Email Marketing Integration * Scalability and High-Load Capabilities * Potential support for multiple languages (e.g., English and Spanish)
We are moving off Sitecore which is a great solution. We find Optimizely (EPI) more user-friendly and easier to use.
It took us almost 1-year to launch our first website. However, the delays were caused by internal constraints.
John Walsh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have set up content authoring teams with different permissions. There are people whose job it is to simply curate content, but they need to have it reviewed and do not publish themselves. There are people who approve the work of content authors and also schedule the publishing of content when it makes sense to do so. Then, there are people in the viewers' group. They can see content before it's published and can give opinions on legal-speak, etc. Other groups are assigned specific permissions for special parts of the site. We also have multiple sites. This means additional teams are responsible for their own complete site content. They can run A/B tests, use shared content blocks between sites, or have custom functionality built for them specifically for their needs. Older static sites are easily migrated into the CMS, leveraging the power of the CMS and freeing up developers from having to maintain basic site content on behalf of the business stakeholders. This means they can be more focused on solving real business problems.
  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
  • The user guide could be fleshed out more.
  • Its out-of-the-box functionality isn't always truly out-of-the-box. You are given a working skeleton and left to flesh out much more than would be preferred.
  • The user interface is extendable, meaning it can be changed and customized. However, it is difficult and tricky.
The beauty of Optimizely Content Cloud is that it is scalable. You can have a single-page app or thousands of pages. It has the ability to schedule content publishing and the expiry of content. So if you are building a news site where your articles auto-expire and become available elsewhere on the site, it will do that with ease. Page creation can be drag-and-drop. You are able to move things around on the fly. The search functionality can also be used to generate content on the fly based on search criteria. You can plugin the commerce module and, suddenly, you are also running a store.
Using Optimizely Content Cloud is easy. The on-screen editing feature gives an instant preview. The layout is organized, with a content tree (the site structure) and the search feature making it easy to navigate the site as a content author. The ability to reuse content on multiple pages means we don't have to duplicate content. The preview of where a content block is already being used on the site is a great time-saving feature too!
Let's talk about the Alloy Demo Site. Developers can spin up a fully functional demo site in minutes. It can be used to test ideas as a sandbox to play around in. Plus, the source code gives pointers in the right direction. Small projects can be done in weeks and larger ones take months. It takes longer to finalize the design than it does to build the templates and the blocks. What also takes time is understanding what you can get out of the product in terms of leveraging its capabilities. Often, more time is spent on how it looks than how it's meant to work. More effort spent on leveraging the search functionality and designing the site structure really pays off.
September 23, 2021

Easy to Use!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our marketing and digital delivery teams use it to manage our business's two websites. It addresses our content storage use by allowing us to house all of our content in one place. It also provides a simple and easy-to-use CMS for us to be able to make changes on our sites without any development.
  • Content management
  • Webpage customization
  • Ease of use
  • Forms could be easier to configure - they take a long time to set up.
  • Allow us to configure the width of blocks within the block - we should not have to go back a page to change the size of it.
It is well suited to allowing users to easily add and configure content on our site. It is not well suited to using images of all sizes as these often break the look and feel of the site and require further image editing, which is time-consuming.
It's simple and intuitive. It doesn't require a master's degree to operate it. Most things make sense and are where they should be.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Optimizely Content Cloud is being used to manage several websites across the company's digital estate. It provides an excellent content management system for our brochureware sites, with a number of contributors able to simultaneously add new and edit existing landing pages, articles, and press releases.
  • Scheduling
  • Versioning
  • Multi-site
  • Previews
  • Media management
  • Optimization
It is best for large enterprises that have lots of content editors, and need the flexibility to be able to develop lots of custom functionality.
It offers great flexibility for experienced users but is not particularly easy for novices to learn quickly.
It was implemented within three months of acquisition.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use [Optimizely Content Cloud] as the platform for most of our sites. We started with around 10 sites and will expand in the future.
  • Best-in-class technology
  • Easy to integrate
  • Well-received by users
  • In my opinion, there is really poor support during the integration phase.
  • In my opinion, there is a lack of responsiveness by Epi support over time. Are they too busy for clients?
Our tech team is really happy with [Optimizely Content Cloud], but it continues to come up short on service and support.
The technology is fine. In my opinion, the problem is support when it is needed. As stated earlier, we continue to have to beg for a response to our requests. We are working on an upgrade, and it took weeks for our contractor (a certified Epi partner) to get help from [Episerver's] support team.
In my opinion, the [Optimizely Content Cloud] implementation team was inadequate, and it took quite a while to figure out how to sync with support.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We implement [Optimizely Content Cloud (formerly Episerver Content Cloud)] for our customers to be used paired with Commerce Cloud as a e-commerce and marketing platform. [Optimizely] Content Cloud is used to allow personalization of content and flexibility[.]
  • Personalization
  • Flexibility
  • A/B Testing
  • Speed
  • Responsive
  • Drag and drop layouts
[Optimizely Content Cloud (formerly Episerver Content Cloud)] is very flexible and allows personalization of the content to specific visitors' groups[.]
The training is a key to successfully adapt to this platform. Once the training done, the platform is easy to use and flexible.
About 1 month or 2
Score 10 out of 10
Vetted Review
Verified User
Review Source
We started small, using it to host our learning center content and marketing landing pages. We've been able to achieve great results and are moving forward with making Optimizely our CMS for all websites in our organization.
  • Personalization
  • Innovation
  • Intuitive content authoring
  • Recent acquisitions are not fully integrated into the solution, so the experience can be a bit choppy.
  • Built in A/B testing product is lacking in features that make it useful.
  • I would like to see better built-in reporting options for analyzing content.
  • I would like an option to import content via CSV spreadsheet or export fields via CSV.
This is a best-in-class CMS. Be very specific in your requirements before building, as it can do almost anything you want it to, it just needs to be developed in a certain way. Best used for websites with a lot of content, like sales sites or blogs, or corporate sites. Probably not suitable for building a customer portal or logged-in interface.
As a content author, it can be a lot of clicking, but once you get the hang of it, it gets easy to navigate and work quickly.
We used a partner to help us stand up a small site within 90 days. I highly recommend using an experienced partner. This is not a DIY solution.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use the CMS to keep our customers up to date with editorial content. The content is news that can span current events that have an effect on travel, and/or currencies. It is developed by our internal development team, and all the content is edited by a team of content managers.
  • Easy to use editor for creating content
  • Good forum for help when developing the backend
  • Good control over who can do what, and in what stage of publishing
  • The deployment process feels like it could be streamlined
  • Weird caching issues when removing attributes on pages
If a company is looking for a well supported and easy to use CMS, Optimizely Content Cloud (formerly Episerver Content Cloud) would be easy to recommend. The product has been refined for several years and is well supported both by direct contact with support and by the community. You do however need to have someone with experience of working with the product in order to feel comfortable with development.
Some things can be quite counterintuitive to work with, and unfortunately, Optimizely Content Cloud still uses .NET Framework instead of .NET Core for its backend code. This makes it slightly more difficult to work with for new developers who are only educated with Core, albeit not a very big hurdle. However, once you get a feel for how blocks and pages work, it makes the development of editorial content efficient.
I was not part of the initial setup process, so I am not sure about this.
Brady Adams | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We utilize Optimizely (Episerver) as the primary content management system (CMS) for all of our website environments. The system is managed by a team in our IT department, and marketing has a team of Web Content specialists and administrators who oversee the content implementation strategies. My team also provides CMS training to other individuals throughout our organization who need to make regular updates to their web pages. We have a variety of websites supported by this platform, including five major brands, a list of subdomains, and our testing environments used by our developers.
  • Easy to navigate between pages and across domains.
  • Block-based page building makes it easy to house media/content assets and apply shared content to multiple pages.
  • Robust administrative/developer features make it possible to manage backend tasks.
  • Optimizely/Episerver could improve the functionality for managing redirects to address conflicting redirects, possible redirect chains, and if existing redirects are being overwritten.
  • Optimizely/Episerver could also make it easier to manage old or no longer used blocks and contest assets. We are facing a maintenance issue in our organization where there are many old contest assets that remain on our CMS.
I find that Episerver/Optimizely CMS is a great enterprise solution. It is great for managing multiple domains and subdomains within the same organization. I have not used this CMS for e-commerce but that may be one weak point. For content optimization, SEO-related work, and content production, the CMS provides a great experience with lots of flexibility and ease of organization.
As a web content specialist with some technical background, Optimizely is fairly easy to use. As an enterprise-level CMS, it is simple to switch between domains, sections, and pages. I have quick access to some fundamental admin settings that I use on a regular basis. It also provides features to add custom HTML, CSS, JS, and other scripts as needed that are pretty straightforward. My only concern with usability is when it comes to training others in our organization who are not familiar with web development or using a CMS.
I am not sure as I joined the organization after this product had already been implemented.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Optimizely Content Cloud [(formerly Episerver Content Cloud)] is currently utilized as a CMS primarily by our Marketing and IT departments in our organization. It handles the managing of users, customer accounts and integration jobs.
  • Managing Users
  • Managing Customers
  • Order Management
  • Job Integration - it's very easy to find and edit jobs if the pre-requisited skills are available.
  • Product Line vs Brand vs Manufacturer delineation, the website is built mainly to support brands and doesn't really differentiate when it comes to features (such as brand supplier pages) which is challenging especially when it comes to brand vs manufacturer. You might want to have both a manufacturer page and a brand page for a product which isn't really supported.
  • With a very large database (over 1.5 million products), there can be some unique bugs, such as slowness or freezing when searching for products. There are workarounds such as by using the filter button instead.
  • Could really use a "Product List" feature, so that products can be added to a list and then a customer landing page can be built for that list and email campaigns targeting that list can be used.
Optimizely [Content Cloud (formerly Episerver Content Cloud)] is versatile enough that it can be used in most situations but users that benefit from a development team that can setup complex integration jobs to their PIM/ERP will benefit the most. Some advanced knowledge of SQL will go a long way in allowing front line users and admins to trouble for their development teams along with coming up with additional job requests and/or features.
As a CMS, Optimizely [Content Cloud (formerly Episerver Content Cloud)] is extremely easy to use and stands with other easy to uses CMS in both their simplicity and ability to support more complex functions. Where Optimizely [Content Cloud] stands out is in it's feature list which frequently saves time, money and headaches by simplifying what would typically be a multi-step process in a single or two step process.
It took about 3 months to get up and running with Optimizely [Content Cloud (formerly Episerver Content Cloud)] and then about a year to get fully going. This implementation was in combination with implementing a new PIM with a huge product base that made any kind of process change extremely complex. We worked with an web integration company to help simplify this process.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses the program on our main e-commerce website to help better understand the content on our website and what we should change/develop moving forward. Specifically, we use it to make decisions on content for personalization features on our website as well as help inform decisions related to content development for our engineering customers. We don't have another tool that can easily produce the data in the format that Optimizely Content Cloud does, so this fills that gap.
  • Easy to create categories of different types of content for more targeted analysis
  • Provides graphs that show which content topics are "hottest" or most relevant
  • Takes data available elsewhere (like Google Analytics) and presents it in a more helpful, content-focused way
  • The tool is not intuitive, I had to schedule time with an expert to ask clarifying questions
  • It pulls lots of words and phrases that are completely irrelevant
  • It does not provide solutions - only a different view of your data. So it's really just a starting point for content development.
It would be best suited for a website that is blog or webpage focused. It is not ideal for e-commerce websites, especially sites like ours that have 100's of similar products. It requires a lot of manual intervention to remove large sections of the site from being indexed, while keeping other things in. I wouldn't expect it to be out of the box.
For me, there was a definite learning curve with this application. I had to schedule time with a power user to ask questions and get clarification on a variety of sections. For example, it's not clear to the user how the topics are defined/gathered. I ended up in a completely different area that had no explanation or context that turned out to be a sort of "library" of content topics that had nothing to do with our website.
We're still figuring it out, but so far we've been collecting data for a year and only recently started digging into the data. Implementation was super quick. We worked with a agency to get it started. Otherwise, we're just performing improvements now as we better understand how to use the tool to improve customer experience.
Joonas Tammisto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Episerver is widely used in our organization, and we are using it to provide services to b2b customers (large building companies) and b2c customers (bathrooms) and for internal users (sales material, product data).
  • Easy to use, low learning curve
  • Customization is easy
  • World class product
  • We will need developer to install nuggets :(.
  • In-river integrations were not as good as expected.
  • No marketing automation or user analytics included
It would be nice if marketing automation would be included in the basic Episerver CMS. Now, it's a different license to buy. Licenses are quite expensive for small and medium-sized companies.
Updating Episerver for dev is easy, with little or no downtime at all.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Episerver CMS is used in the whole organization. We have around 200 editors. It solves the overall communication for students, employees, and visitors. The solution has many integrations with other systems for example education information, jobs, student record information. It solves many problems for both users and editors. For example, we use Episerver for creating welcome letters for new students. Previously this was done manually with pdf:s, tables, and HTML pages. This has saved a lot of time for the editors but it also gives the students a better experience. We have also created a student web that collects student records, courses, schema, etc. in one place. This makes it very easy for the student to find information and it has reduced questions to our service department with 30 %.
  • Edit pages and blocks
  • Episerver FIND integration
  • Stability of the platform
  • Faster in edit mode
  • Clean up the admin mode
  • Improve epi forms
Episerver CMS is well suited for a site with many editors and pages. You will find that it is fast to get going and develop for, and thanks to the large community you will find help and suggestions. It is easy to make integrations with other systems. A scenario where it is less suited is for example when building complex forms.
Pär Wissmark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
We are developing Episerver solutions for our customers. It's usually used by the whole organization but represented by a small group of editors. We allways work from a user perspective. We want to increase KPI, increase ROI, and have happy users for our customers. The problems or possibilities depend on our customers' business areas, but we always feel that we can tune Episerver to solve our problems.
  • Content management, versioning, publish workflows
  • Language handlring, setup for enterprise companies
  • Continues product updates
  • Active community
  • SEO features
  • Support for enterprise companies that are using bulk publish with "Projects"
  • Redirect support, 301
  • Accessibility features
Episerver CMS is best suited for larger companies. These companies work with a great amount of content, distributed editorial staffing, invest in there web yearly and are often working on an international market.

There is a rather high license fee so its not suited for small/medium companies.
Amanda Westin | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is our main CMS system across the organization. We are currently moving all of our old websites to our new Episerver CMS platform.
  • User friendly
  • Customizable (with the help of developers from our partner agency)
  • We experience performance issues from time to time.
  • It can be a bit tricky sometimes to manage multiple languages (without anyone breaking anything), but that might be our implementation.
  • The translation function (Projects) could be improved.
Episerver CMS is user friendly and our colleagues learn the system pretty fast. It's much easier to manage than the old system, and we see a big strength in having all of our market websites on this platform.
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Episerver as the host for our primary marketing website. We Self-Hosted, moved to DXC Cloud service offering and now back to Self-Hosting.
  • Site tree navigation
  • Developer ramp up time
  • Ease of deployment
  • Antiquated .Net technology
  • Headless documentation is limiting
  • Cloud offering not as strong as self hosting
  • Company focus on addons vs product improvement
Until they can get the entire package able to be on .Net core, I cannot recommend this product. Legacy .Net hosting models are a thing of the past. Episerver needs to embrace .Net core and headless first to be able to gain support or other systems will take its place.
Upgrading from a 2 year old version to current 2 years ago was pretty much a re-write. Ongoing upgrades have been flawless and occur on every deployment.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Episerver for our webbpage. We work on 5 different markets and sell to both b2b and b2c and Episerver CMS is perfect for this purpose.

It’s mainly our marketing department that works in the platform. But in some cases we also have a customer service rep that makes changes inside Episerver. Also, the marketing agency works inside Episerver.

  • Easy to understand
  • Great plugins and tools
  • Good preview-mode.
  • Better dashboard and statistic
  • Better translation tool without plugins.
  • More customizable workspace
Episerver CMS is good when you have bigger page-structure, and it’s easy to sort & order content. All product-data is managed in our Pim, so we leave all content for Episerver but it's well synchronised with our Pim.
Sean Haddy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Episerver CMS is primarily used as a tool, in conjunction with Episerver Commerce, to provide content, information, and products to our bicycling customers. Episerver CMS provides page and block formats in which our marketing department formulates content for consumers and the back-end CMS the tooling necessary to execute. The CMS system is primarily used by our content management team, associated with our marketing department, and solves our need to have a system accessible to the less technical members of our staff.
  • Allows for easy content updating by less technical members
  • Provides avenues for improving and customizing the underlying system
  • Executes quickly for fast rendering to end-users
  • A more tightly integrated E-Commerce set of tools
  • Improvement of the back-end runtime speed
  • More out of the box visualization options for interface development
Episerver CMS provides a very well rounded system that will meet the needs of most businesses, in my experience. The biggest draw-back that I've seen with the underlying system is the response time in the back-end. Being on the digital experience cloud allows you to spread the load between services, but our experience has shown, even with a distributed network, the response time on the back-end can prove time-consuming and have delays in loading for content writers/editors. If there's a lot of hands-on, constantly, you will need to make sure the architecture has the response time your team needs.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Episerver CMS for all our web platforms. It helps us to reach out with information to the citizens of Stockholm. It is easy to build available pages with Episerver CMS.
  • Building structures
  • Manage images
  • It makes the content intuitive for the user
  • Easy for an editor to work with
  • Would be nice if we were able to insert our own help texts into the Administration interface (to help our editors)
  • Users should be able to comment on pages
  • Would be nice with a built-in feature for managing maps
Quickly set up sites and get powerful pages using Episerver CMS.
Debra Schmitz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It maintains 75% of our company websites with the plan to convert all the websites to Episerver. It is being used by our Marketing and Merchandising departments.
  • Ease and ability to make changes to Website content.
  • Easy to maintain.
  • Non-technical staff are able to understand the how the website is configured.
  • A better explanation of Security/Permissions for Functions. It was a trial by fire to determine which area each Permission controlled. I had to create a spreadsheet turn off and on specific areas and document what was taken away as access. It was very time-consuming.
  • Speaking of permissions for functions, the design could be better. The EDIT button does not align properly to the given permission.
Content Management is very well organized.
Sam Goldberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Episerver for all of our sites on the Polaris Platform. It's used by the front end and ecommerce solutions/teams. It addresses how to manage multiple sites with content and distribute that content at a rapidly changing pace. We utilize over 30 brands and each site has it's own flavor/flair that Episerver helps support. We are also looking at capitalizing Insight Profiles with time to improve our purchase utilization.
  • Content Management
  • Development Documentation
  • Multi-environment Testing/development
  • Default settings get reset/not easily managed
  • Support when there are defects is slow
  • Easier way to search through large chunks of content
Episerver is best used, in my opinion for a small collection of sites. We utilize Episerver for a very LARGE number of sites and tend to encounter issues with some of the tools and extensions of other providers. Another piece is that at a large site number collection, there is a significant impact on database performance.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Episerver CMS for both our external CMS-based systems and also for our Intranet. The system is used by all our editors in different departments. We also have a close relationship to our development department that builds our CMS-solutions and integrations.
  • The GUI for Editors
  • The possibility to customize functionality and user interface
  • The flexibility to use Episerver in own Azure environment is not supported so well
If you are going to build a full-blown CMS system with a lot of users/editors and have money for it, then go for Episerver. If you are looking for a CMS system that is cheap, look for another tool.
Jenna Carpentier | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Episerver CMS is used across the whole organization but is mainly managed by my department - the communications department. Our entire website is run through Episerver, and each department is responsible for keeping their part of the website updated with current information, as far as making small edits (like text edits). Then the communications department oversees all of those changes and is in charge of making more involved updates (adding entirely new content, creating new pages, moving things around, etc).
  • Allows many different "users" with varying levels of editing access.
  • Easy to see what recent changes have been made and who made them.
  • The website, including the editing portion, seems to be down quite often - so that we cannot make changes - or it allows us to make changes but then doesn't properly save them.
  • Customer service and user support is lacking. We've reported problems to them, yet it never seems to get fixed.
We have a lot (thousands) of technical documents on our website and we have very specific needs for them. We are a trade organization with varying levels of membership, and thus need to restrict certain content to specific user groups. Additionally, some of our content is free, some we charge for, and some have different prices for different groups. It gets very involved, but Episerver handles it well for the most part. So while the web content isn't displayed in the most aesthetically appealing of ways, it is at least there and only visible to those who should see it. So I'd say that it really just depends on your specific needs. If you're looking for something simple and won't have tons of content and PDFs and academic journals, etc. for different user groups, then another CMS will likely be better for you. If you do need specific functionality like what I've explained, then yes, Episerver could work well for you.