Optimizely Content Cloud (formerly Episerver Content Cloud) Reviews

79 Ratings
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Score 5.7 out of 100

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Reviews (1-25 of 49)

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June 11, 2020
Sean Haddy | TrustRadius Reviewer
Score 9 out of 10
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Episerver CMS is primarily used as a tool, in conjunction with Episerver Commerce, to provide content, information, and products to our bicycling customers. Episerver CMS provides page and block formats in which our marketing department formulates content for consumers and the back-end CMS the tooling necessary to execute. The CMS system is primarily used by our content management team, associated with our marketing department, and solves our need to have a system accessible to the less technical members of our staff.
  • Allows for easy content updating by less technical members
  • Provides avenues for improving and customizing the underlying system
  • Executes quickly for fast rendering to end-users
  • A more tightly integrated E-Commerce set of tools
  • Improvement of the back-end runtime speed
  • More out of the box visualization options for interface development
Episerver CMS provides a very well rounded system that will meet the needs of most businesses, in my experience. The biggest draw-back that I've seen with the underlying system is the response time in the back-end. Being on the digital experience cloud allows you to spread the load between services, but our experience has shown, even with a distributed network, the response time on the back-end can prove time-consuming and have delays in loading for content writers/editors. If there's a lot of hands-on, constantly, you will need to make sure the architecture has the response time your team needs.
Read Sean Haddy's full review
June 12, 2020
Magnus eriksson | TrustRadius Reviewer
Score 8 out of 10
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Episerver CMS is used in the whole organization. We have around 200 editors. It solves the overall communication for students, employees, and visitors. The solution has many integrations with other systems for example education information, jobs, student record information. It solves many problems for both users and editors. For example, we use Episerver for creating welcome letters for new students. Previously this was done manually with pdf:s, tables, and HTML pages. This has saved a lot of time for the editors but it also gives the students a better experience. We have also created a student web that collects student records, courses, schema, etc. in one place. This makes it very easy for the student to find information and it has reduced questions to our service department with 30 %.
  • Edit pages and blocks
  • Episerver FIND integration
  • Stability of the platform
  • Faster in edit mode
  • Clean up the admin mode
  • Improve epi forms
Episerver CMS is well suited for a site with many editors and pages. You will find that it is fast to get going and develop for, and thanks to the large community you will find help and suggestions. It is easy to make integrations with other systems. A scenario where it is less suited is for example when building complex forms.
Read Magnus eriksson's full review
June 11, 2020
Pär Wissmark | TrustRadius Reviewer
Score 10 out of 10
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We are developing Episerver solutions for our customers. It's usually used by the whole organization but represented by a small group of editors. We allways work from a user perspective. We want to increase KPI, increase ROI, and have happy users for our customers. The problems or possibilities depend on our customers' business areas, but we always feel that we can tune Episerver to solve our problems.
  • Content management, versioning, publish workflows
  • Language handlring, setup for enterprise companies
  • Continues product updates
  • Active community
  • SEO features
  • Support for enterprise companies that are using bulk publish with "Projects"
  • Redirect support, 301
  • Accessibility features
Episerver CMS is best suited for larger companies. These companies work with a great amount of content, distributed editorial staffing, invest in there web yearly and are often working on an international market.

There is a rather high license fee so its not suited for small/medium companies.
Read Pär Wissmark's full review
June 11, 2020
Sam Goldberg | TrustRadius Reviewer
Score 8 out of 10
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We are using Episerver for all of our sites on the Polaris Platform. It's used by the front end and ecommerce solutions/teams. It addresses how to manage multiple sites with content and distribute that content at a rapidly changing pace. We utilize over 30 brands and each site has it's own flavor/flair that Episerver helps support. We are also looking at capitalizing Insight Profiles with time to improve our purchase utilization.
  • Content Management
  • Development Documentation
  • Multi-environment Testing/development
  • Default settings get reset/not easily managed
  • Support when there are defects is slow
  • Easier way to search through large chunks of content
Episerver is best used, in my opinion for a small collection of sites. We utilize Episerver for a very LARGE number of sites and tend to encounter issues with some of the tools and extensions of other providers. Another piece is that at a large site number collection, there is a significant impact on database performance.
Read Sam Goldberg's full review
June 12, 2020
Joonas Tammisto | TrustRadius Reviewer
Score 8 out of 10
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Episerver is widely used in our organization, and we are using it to provide services to b2b customers (large building companies) and b2c customers (bathrooms) and for internal users (sales material, product data).
  • Easy to use, low learning curve
  • Customization is easy
  • World class product
  • We will need developer to install nuggets :(.
  • In-river integrations were not as good as expected.
  • No marketing automation or user analytics included
It would be nice if marketing automation would be included in the basic Episerver CMS. Now, it's a different license to buy. Licenses are quite expensive for small and medium-sized companies.
Yes - Updating Episerver for dev is easy, with little or no downtime at all.
Read Joonas Tammisto's full review
June 11, 2020
Amanda Westin | TrustRadius Reviewer
Score 9 out of 10
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It is our main CMS system across the organization. We are currently moving all of our old websites to our new Episerver CMS platform.
  • User friendly
  • Customizable (with the help of developers from our partner agency)
  • We experience performance issues from time to time.
  • It can be a bit tricky sometimes to manage multiple languages (without anyone breaking anything), but that might be our implementation.
  • The translation function (Projects) could be improved.
Episerver CMS is user friendly and our colleagues learn the system pretty fast. It's much easier to manage than the old system, and we see a big strength in having all of our market websites on this platform.
Read Amanda Westin's full review
June 11, 2020
Christopher Schipper | TrustRadius Reviewer
Score 5 out of 10
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We use Episerver as the host for our primary marketing website. We Self-Hosted, moved to DXC Cloud service offering and now back to Self-Hosting.
  • Site tree navigation
  • Developer ramp up time
  • Ease of deployment
  • Antiquated .Net technology
  • Headless documentation is limiting
  • Cloud offering not as strong as self hosting
  • Company focus on addons vs product improvement
Until they can get the entire package able to be on .Net core, I cannot recommend this product. Legacy .Net hosting models are a thing of the past. Episerver needs to embrace .Net core and headless first to be able to gain support or other systems will take its place.
Yes - Upgrading from a 2 year old version to current 2 years ago was pretty much a re-write. Ongoing upgrades have been flawless and occur on every deployment.
Read Christopher Schipper's full review
June 11, 2020
Johan Holm | TrustRadius Reviewer
Score 8 out of 10
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We use Episerver CMS for all our web platforms. It helps us to reach out with information to the citizens of Stockholm. It is easy to build available pages with Episerver CMS.
  • Building structures
  • Manage images
  • It makes the content intuitive for the user
  • Easy for an editor to work with
  • Would be nice if we were able to insert our own help texts into the Administration interface (to help our editors)
  • Users should be able to comment on pages
  • Would be nice with a built-in feature for managing maps
Quickly set up sites and get powerful pages using Episerver CMS.
Read Johan Holm's full review
June 11, 2020
Debra Schmitz | TrustRadius Reviewer
Score 9 out of 10
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It maintains 75% of our company websites with the plan to convert all the websites to Episerver. It is being used by our Marketing and Merchandising departments.
  • Ease and ability to make changes to Website content.
  • Easy to maintain.
  • Non-technical staff are able to understand the how the website is configured.
  • A better explanation of Security/Permissions for Functions. It was a trial by fire to determine which area each Permission controlled. I had to create a spreadsheet turn off and on specific areas and document what was taken away as access. It was very time-consuming.
  • Speaking of permissions for functions, the design could be better. The EDIT button does not align properly to the given permission.
Content Management is very well organized.
Read Debra Schmitz's full review
June 11, 2020
Henry Molin | TrustRadius Reviewer
Score 8 out of 10
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We use Episerver CMS for both our external CMS-based systems and also for our Intranet. The system is used by all our editors in different departments. We also have a close relationship to our development department that builds our CMS-solutions and integrations.
  • The GUI for Editors
  • The possibility to customize functionality and user interface
  • The flexibility to use Episerver in own Azure environment is not supported so well
If you are going to build a full-blown CMS system with a lot of users/editors and have money for it, then go for Episerver. If you are looking for a CMS system that is cheap, look for another tool.
Read Henry Molin's full review
January 06, 2020
Jenna Carpentier | TrustRadius Reviewer
Score 5 out of 10
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Episerver CMS is used across the whole organization but is mainly managed by my department - the communications department. Our entire website is run through Episerver, and each department is responsible for keeping their part of the website updated with current information, as far as making small edits (like text edits). Then the communications department oversees all of those changes and is in charge of making more involved updates (adding entirely new content, creating new pages, moving things around, etc).
  • Allows many different "users" with varying levels of editing access.
  • Easy to see what recent changes have been made and who made them.
  • The website, including the editing portion, seems to be down quite often - so that we cannot make changes - or it allows us to make changes but then doesn't properly save them.
  • Customer service and user support is lacking. We've reported problems to them, yet it never seems to get fixed.
We have a lot (thousands) of technical documents on our website and we have very specific needs for them. We are a trade organization with varying levels of membership, and thus need to restrict certain content to specific user groups. Additionally, some of our content is free, some we charge for, and some have different prices for different groups. It gets very involved, but Episerver handles it well for the most part. So while the web content isn't displayed in the most aesthetically appealing of ways, it is at least there and only visible to those who should see it. So I'd say that it really just depends on your specific needs. If you're looking for something simple and won't have tons of content and PDFs and academic journals, etc. for different user groups, then another CMS will likely be better for you. If you do need specific functionality like what I've explained, then yes, Episerver could work well for you.
Read Jenna Carpentier's full review
June 11, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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We use Episerver for our webbpage. We work on 5 different markets and sell to both b2b and b2c and Episerver CMS is perfect for this purpose.

It’s mainly our marketing department that works in the platform. But in some cases we also have a customer service rep that makes changes inside Episerver. Also, the marketing agency works inside Episerver.

  • Easy to understand
  • Great plugins and tools
  • Good preview-mode.
  • Better dashboard and statistic
  • Better translation tool without plugins.
  • More customizable workspace
Episerver CMS is good when you have bigger page-structure, and it’s easy to sort & order content. All product-data is managed in our Pim, so we leave all content for Episerver but it's well synchronised with our Pim.
Read this authenticated review
May 28, 2019
Jimmy Mack | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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Episerver Web Content Management System is used by our organization to manage content on our public facing website. It is used across the whole organization, with users in each department that has a public facing web page trained on updating content in the system. It assures that the public is aware of relevant information on the website.
  • Easy-to-use interface
  • Permissions setup
  • Back-end website map
  • Internal link mapping
  • Mobile editing
  • Email notifications
The Episerver Web Content Management System is a solid, relatively easy-to-use web content management system for users who are both advanced users and non-experienced users. It is a good system for making daily content updates to web pages across a large website with multiple pages. Permissions are easy to set up so necessary approvals always occur.
Read Jimmy Mack's full review
October 10, 2017
Jared Wooden | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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As a partner, we often recommend Episerver to our clients or prospects. I've been involved with numerous large scale implementations to date.
  • Ease of use for content editors
  • Speed to market (easier to implement than many other alternative platforms)
  • Decent extensibility
  • Documentation quality is inconsistent. Ranges from detailed to non-existent, depending on the topic.
  • Publishing between multiple environments requires some nasty workarounds. Export/import tool doesn't work great. Anonymous project preview had to be custom built. Etc.
  • Caching is simple to use with the out of the box set up, but customizing/extending it can be tricky.
[It's] Best suited for a client who wants a .NET WCMS, with maybe some basic marketing automation/personalization functionality to make their CMO happy. Anything beyond that and I might point them to Sitecore (for now).
Read Jared Wooden's full review
October 06, 2017
Ben Nitti | TrustRadius Reviewer
Score 10 out of 10
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I have worked with Episerver CMS for the past 2.5 years as my primary function as a software engineer and can honestly say I have been very satisfied with it overall. There are a few minor complaints that I will get to. But I find that compared to its other competitors it is architected very well. And really there's not much to critique there, other than a few nuances that can be worked around. However, I do feel that from the content editor section visually could use some work. The styles look very outdated and I think this failure in presentation is holding back some of the company's growth. I have also experienced some performance issues occasionally but this could have been related to other non-architectural reasons. Overall I am very pleased with EPiServer and would recommend it over anything else I've worked with in the market right now.
  • Well-architected
  • Useful content structure
  • A blank canvas allowing total development freedom
  • Outdated style/theme of content editor
  • Potential performance issues (possibly related to legacy framework)
Best suited for enterprise applications. Companies who need higher security. Not recommended for smaller companies or blogs where something like wordpress could be a better solution.
Read Ben Nitti's full review
November 11, 2015
John Shea | TrustRadius Reviewer
Score 6 out of 10
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We use Ektron CMS400 for our organization's public-facing web site. It it used across the entire organization. Sometimes we use it for limited B2B and intranet purposes. As a smaller institution of higher education, financial resources are always a concern. Ektron CMS400 provides a wealth of power, flexibility, and features for an affordable price vs. the competition. Great bang for the buck. It addresses our business need for a central web content management system, including versioning, workflow, and permissions.
  • From a developer perspective, Ektron CMS400 is powerful and flexible. All the features and functionality of the system are accessible to the developer through a well documented API.
  • The system has had great backwards compatibility through numerous upgrade cycles. Security patches have been problem-free.
  • Ektron CMS400 is great for working with structured data. I feel this is a key strength. It is simple to build smart forms for authoring content with structured data. The data is then available in XML format as individual items or collections of items, and may be displayed or applied as desired.
  • The evolution of the product has focused on architecture and functionality that is of value in large distributed installations, but less so for smaller 1 or 2 server implementations.
  • Development of the back end authoring and administrative interface has lagged. It has received a cosmetic face lift over the years, but has received little attention in regards to ease-of-use and usability. To some degree, it has poor discoverability with many idiosyncratic UI conventions.
  • Our authors complain about learning and retaining the knowledge for using the authoring interface. In Ektron's usage model, it is a skilled role. We would prefer the authoring be more intuitive. I don't feel Ektron necessarily lags behind the competition in this area, but there is lots of room for improvement and differentiation here if they chose to make this a priority.
I think Ektron is good for enterprise use where bang for the buck is a priority and there is a commitment to having an on-staff web team: developer, cms administrator, and lead author (at a minimum). For small organization use, I question if it is the best value in terms of staffing required and overkill of functionality; open-source options may be a better fit in this case. Ektron is great when there is lots of structured content that needs to be managed, displayed, and/or repurposed. If you are working with mostly free-form content, and at a smaller organization, I think there are other better options.
Usability principles have been a part of modern web application development for some time now. Ektron lags behind in this area. It's not that the back end is terrible, but to me it does not reflect commitment, expertise, and a systematic approach to usability in Ektron's development process. There are too many UI idiosyncrasies and inconsistencies for my liking.
Read John Shea's full review
December 23, 2015
Duane Da`Vein | TrustRadius Reviewer
Score 1 out of 10
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The Ektron CMS is being used by the website stake holders. As most know who work in a corporate setting, the company website is managed by Marketing. The so-called business problem the CMS addresses is the elusive, “we would like to update content on the site ourselves…” syndrome that many website owners/managers suffer from. The theory is that a CMS will eliminate the expense and often times – several days or more lead time that a busy web master may require to add or change content. After all if that one word in the third paragraph of a product description isn’t bolded immediately the universe will end, therefore causing the company to go under.
  • The main strength of the Ektron CMS is that yes indeed, after very expensive training, non-technical users will be able to add and update website content.
  • Ektron makes it easy to manage users and content once you become an expert at it after extensive and costly training plus plenty of experience using it day to day.
  • The CMS is built on the .NET Framework therefore easy to modify and extend by an experienced asp.net developer. After training of course. There is also plenty of free code contributed by other developers – some may actually be useful for your particular situation.
  • The first and greatest weakness is the price. More accurately the over-price. Software that requires a hard sell by a sales person is universally expensive. Ektron doesn’t have prices published on its website. Everything is simply "contact us for more information".
  • Unless you have monster servers even for a low traffic site, the bloated Ektron software will be obvious by the slow page loads.
  • The only CMS worse than Ektron is SiteCore.
Honestly, I inherited the application. It is a huge money pit. I wish it would just go away.
Read Duane Da`Vein's full review
July 17, 2015
Joy Kilmer | TrustRadius Reviewer
Score 9 out of 10
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Ektron CMS is used by our IT and Marketing Departments to provide a content management system for our website, www.wintergreenresort.com. We needed a content management system that would allow the marketing department to make daily updates to the website quickly and easily on their own without involving IT. Our Marketing Department loves Ektron CMS because it enables them to do just that. As the web developer, I am responsible for installing and configuring Ektron, setting up the site synchronizations, and overall technical support. In the five years that we have been using Ektron CMS, I can say that the product has been robust and reliable. Our site is fast and reliable, and updates to it can be easily made by non-technical people. What's not to love about Ektron CMS!
  • Ektron CMS is reliable and performs well. Outages are extremely rare, and the site is fast.
  • The Ektron CMS content editor is easy to use, and updates can be made by non-technical people. The Ektron site synchronization process allows us to automatically publish updates every 30 minutes. This is very important to the resort's marketing efforts during the busy ski season.
  • This is straight from the marketing department: 'Ektron CMS is user friendly for non-technical people, and it allows us to be more effective in our marketing efforts.
  • It is difficult to apply custom css styles to Ektron server controls.
  • The product documentation can be confusing.
  • The annual licensing fee is reasonable, but the start up cost is high, and some of the other resorts balk at the high price tag.
Content updates can be made by non-technical people. Updates can be published automatically on a schedule throughout the day.
Read Joy Kilmer's full review
July 07, 2015
Jonathan Graham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Review Source
For those clients that we've worked with, EPiServer is primarily being leveraged by an organization's Communication/Marketing Department as owners of the system (and then supported by Experis or internal IT staff). The immediate pain points that it has been able to address is the ability to manage the publication of content and new pages without having to rely on other resources bandwidth for assistance.
  • Innovation - EPiServer is constantly looking at ways to improve their product and partner with organizations that can develop add-ons to improve the overall features of the core platform. For Example: SilverPop (marketing automation) and Celum (digital asset management).
  • Content Management - It may seem obvious that a WCM product should manage content/reuse well; but, let's be honest, not all products do what they claim to do well. In this case, EPiServer understands the core functionality and has created product that is intuitive and exceeds customer expectations in this area.
  • Previews - EPiServer has built-in templates (emulators) that allow you to easily confirm how your content is going to be displayed on a variety of devices before you publish your content. This is advantageous as it eliminates the guess work and need to redo content (or even code) after you've gone to production because you weren't able to thoroughly test it before hand.
  • Translations - When we first started to work with the product, the platform was missing the basic ability to export/import XLIFF for translation companies to leverage; and, it relied on developers that had created an Open Source module called "Translate X". The module was buggy, version specific and had little to no documentation. Since then, EPiServer has partnered with other software/translation companies (IE: Translations.com) to improve this experience; however, I believe that there is still room for improvement and other options.
  • North America User Conference - Adoption for EPiServer is growing in NA; and, there are more partners than before willing to help with your specific implementation. One of the things that I would like to see is an annual conference where the community can come together, publicly discuss their pain points, success stories, conduct demos, talk about the product road map, etc; and, would be similar to what other competitors (such as Sitecore & Ektron) do.
Key Questions To Ask:
  • What is your current technology stack and/or what technology is your in-house developers able to support?
  • What is your current budget for (1) Software (2) Annual Software Subscription (3) Implementation Services?
  • What are the top 3 business challenges you are expecting to resolve with this purchase?
  • How many CMS authors will need to have access to the system?
  • What role will digital marketing play in your decision making process?
  • What role will eCommerce play in your decision making process?
  • What business requirements do you have that will not be met by out-of-the-box features of the platform?
  • Does your site need to support translations (now or in the future)?
  • Where will the site be hosted (IE: On your servers, the cloud, etc)?
  • What is your timeline for implementation?
Read Jonathan Graham's full review
December 22, 2018
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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I have worked with Episerver for quite some time now and I (or future client of ours) couldn't be happier with the tool. Having also looked into its competition and trying it out for bandwidth etc., Episerver CMS stands out the best.

It is being used only on my system right now, but I am trying to go full fledged on recommending this portal to our sister companies and others. The software has been designed very neatly and the content editor section of the tool can get a little better than the current look. But all in all, it has been a far better experience when compared to others.
  • The content management framework has been built very nicely and it completely stands up to the promise that it makes of being the best in the market. Not that I've tried all of the other products, but choices ruin decision making and I'm sticking to this one.
  • They are constantly working towards bettering themselves and that's the promise I need from my content management platform company. Reiterate and improvise.
  • APIs are one of my greatest accomplishments that this product has as they are extensively available and are very developer friendly.
  • We had a little bit of an inconvenience with the User Interface content display of some of the pages on the portal, but we're sure that will be taken care of in the near future.
  • Actual implementation for out of the box product test drive was a little time-consuming. With the help of the support team, it was all good. Would be good if we wouldn't need to contact anyone in the future though.
  • Documentation could be better.
The companies that have had hands-on experience with powerful content management tools can give this one a go and may think of moving over. Companies, small or large which have periodic implementations or multiple web pages can certainly be handled by Episerver. There are very few scenarios where Episerver couldn't be used in an organization and ours has extensively used it due to its API, HTML, search engine optimization easiness, so it's like a merry-go-round for us.
Read this authenticated review
September 30, 2015
Ayman Idrees | TrustRadius Reviewer
Score 8 out of 10
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We use Ektron for our main website as a content publishing tool which integrats with our enrollment system as weel as course and programs catalog. In addition we use Ektron's smart form to develop online applications.it functions as a document repository for digital assets for public access, customer and internal access. Ektron has proven to be a rebost tool for editing and updating online content as well as providing an easy to use publishing workflow.
  • Ektron smart orm is a very powerful and easy to use tool which can be updated by content editors and leveraged by developers using XSLT or code behind classes
  • Ektron Framework API provides developers with the right tools to extend and enrich the website's functionality.
  • Publishing workflow Ektron's publishing and approval workflows allow multiple content editors to easily collaborate on updating a single content item in tandem. Site administrator to create approval workflows which integrate with the organization's business logic and hierarchy.
  • eSync Tool Ektron's eSync tool allows for synchronization of content and application files of multiple environments, making migration of changes a seamless process.
  • Subdomains - Native support for multiple subdomains under one Ektron site
For our organization, we have a great deal of content owners and wanted the features of easy content updating and publishing workflow. Also, it is necessary to have the proper infrastructure to host at least a staging and production environment so that one can leverage the power of Ektron's eSync tool.
Read Ayman Idrees's full review
September 30, 2015
Amy Jesko | TrustRadius Reviewer
Score 8 out of 10
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We implemented EPiServer to manage our public-facing B2B website. During our website redesign, we integrated our new design and HTML into the system, and additionally integrated the CMS with our marketing automation/email software so that we could use data from that engine within the personalization features that EPiServer offers. It is still in use today primarily by members of the marketing department to make updates to page content or add/remove pages.
  • The personalization engine is, from my perspective, one of the primary reasons to choose EPiServer. It works really well, and allows you to make some sophisticated, targeted marketing choices.
  • EPiServer also is very developer-friendly, with an extensive and flexible API set.
  • Honestly the biggest challenge we had was not with the product but with the EPiServer sales team and implementation partners. At the time at least, their sales reps just didn't seem all that interested in making a sale! It took forever and felt like a sluggish process. Additionally, they would not let us independently evaluate their implementation partners, but pushed us to work with one particular partner. We started the project with this partner but for various reasons having mostly to do with their account management capabilities and the chemistry between us, the project imploded and we had to start all over again with another partner. This setback in our timeline could have been avoided if we'd been given the option of evaluating/communicating with a few partners and making our own selection that was best for our team.
EPiServer seems well suited for integrations with other systems, although definitely consider that it will take custom development work to make those integrations happen.
Read Amy Jesko's full review
September 30, 2015
Bart Johnson | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Ektron CMS serves as the platform for seven of the organization's websites. The sites include a main, general organization identity website, and six smaller sites that support annual events and special interest campaigns. Sites are administered and updated by marketing staff, and a few other line department staff within the organization. The organization adopted Ektron CMS (at version 4) because it was cost-effective, and relatively easy to set up and manage.
  • The system has been very stable and dependable - up-time has been nearly 100%.
  • Content editing is relatively simple and flexible, and it's easy to include images and video in page layouts.
  • In user management, security and permissions are flexible and easy to administer. Content approval chains are simple to set up.
  • The system includes advanced features such as manual or rule-based content aliasing, widget-based page layout, blogging, content rating, and integrated analytics.
  • Ektron support staff are prompt and helpful when we encounter problems. Unlimited support is offered to licensees.
  • The system integrates seamlessly with our organization's customer management system for e-commerce.
  • Content editing has become challenging as new browser versions are released. Some operations of the content editor in v8.6 are unstable with recent versions of IE, Firefox and Chrome, and can cause loss of work if the user is not careful. We hope this will be addressed in the next upgrade. Only other option would be to lock down browser upgrades in our shop, but that doesn't seem safe.
  • The upgrade process has become more difficult with each new version. We used to perform upgrades and any needed cleanup in-house, but Ektron now recommends having this work done by a partner re-seller, adding significant cost.
  • Site search was based on index-server until v8.0. It was simple to set up, very reliable and met all our needs. Newer versions are much more complex to setup and require more resources.
We have found the Ektron CMS to be reliable, cost-effective and well suited to our non-profit organization's needs. It was relatively easy to integrate with our customer relations management system for e-commerce. The system has a very long list of features and functionality available. Many of these are wrapped up in modular bundles, which can allow customers to save by purchasing only what they will use. The system may be best suited for shops that are comfortable working with Microsoft SQL and Dot Net framework.
Read Bart Johnson's full review
July 07, 2015
Aaron Meier | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use EPiServer to manage the content on our corporate website across multiple languages. It is used mostly by the marketing department with support from internal development. The plan is to eventually roll it out to other departments to manage their content in the future. It has allowed us to offload content updates from the development team onto the content creation teams. Technical knowledge is no longer a requirement to manage the website.
  • Translation/localization support
  • Workflow management
  • Flexibility
  • Deployment (when using a test environment)
  • Reporting
  • CMO across external sites
In our experience it does a great job of handling hundreds of pages across multiple sites and languages. It might be overkill if you only have a single site in a single language with a few dozen pages. You also need to invest a good amount of time in initial setup and future custom development. If you're not ready for that, EPiServer probably isn't for you.
Read Aaron Meier's full review
July 07, 2015
Chris Osterhout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
EPiServer is used by many of our clients and also by our marketing team to manage some of our web properties. We are also in the process of converting our primary website onto the EPiServer platform.
  • Enterprise e-commerce
  • Targeted Content
  • Streamlined CMS Editor Experience
  • Site speed performance
  • Multi-channel distribution
  • A stronger multi-tier content synchronization tool
  • Better documentation
EPiServer brings enterprise level CMS and commerce capabilities to the mid market. It is strongly suited for this space.
Read Chris Osterhout's full review

Feature Scorecard Summary

Role-based user permissions (26)
API (24)
Internationalization / multi-language (22)
WYSIWYG editor (27)
Code quality / cleanliness (27)
Admin section (26)
Page templates (23)
Library of website themes (8)
Mobile optimization / responsive design (23)
Publishing workflow (24)
Form generator (17)
Content taxonomy (25)
SEO support (27)
Bulk management (21)
Availability / breadth of extensions (22)
Community / comment management (18)

What is Optimizely Content Cloud (formerly Episerver Content Cloud)?

The Optimizely Content Cloud (formerly Episerver Content Cloud CMS, integrating and superseding features from the former Ektron CMS) is a web content management system and digital marketing suite. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.

The vendor's value proposition is that the Optimizely Episerver Content Cloud enables users to easily manage content and marketing campaigns in one screen. This solution also enables users to personalize content according to personas, segments or individual users.

Optimizely Content Cloud (formerly Episerver Content Cloud) Features

Web Content Creation Features

Has featureWYSIWYG editor
Has featureCode quality / cleanliness
Has featureContent versioning
Has featureAdmin section
Has featurePage templates
Has featureLibrary of website themes
Has featureMobile optimization / responsive design
Has featurePublishing workflow
Has featureForm generator
Has featureContent scheduling

Web Content Management Features

Has featureInternal content search
Has featureContent taxonomy
Has featureSEO support
Has featureBrowser compatibility
Has featureBulk management
Has featurePage caching
Has featureAvailability / breadth of extensions
Has featureBuilt-in e-commerce / shopping cart
Has featureE-commerce / shopping cart extension
Has featureCommunity / comment management
Has featureImport / export
Has featureWebsite analytics

Platform & Infrastructure Features

Has featureAPI
Has featureInternationalization / multi-language

Security Features

Has featureRole-based user permissions
Has featureMulti-factor authentication
Has featureUser-level audit trail
Has featureVersion history
Has featureSimple roll-back capabilities

CMS programming language or framework Features

Has feature.NET
Additional Features
Has featureIntelligent autocomplete - suggests common search terms and promotes search terms that give higher conversion rates without manual involvement
Has featureAdvanced language technology and behavioral tracking - finds all content in any source: pages, blocks, products, people and documents – to deliver very relevant search results
Has featureSophisticated faceting - lets the visitor drill down into search results quickly and intuitively

Optimizely Content Cloud (formerly Episerver Content Cloud) Screenshots

Optimizely Content Cloud (formerly Episerver Content Cloud) Videos (3)

Watch Lindblad Expeditions: Brining the expedition experience to your fingertips

Watch Janome: Growing a digital community of sewists one stitch at a time

Watch See the solution in 40 seconds

Optimizely Content Cloud (formerly Episerver Content Cloud) Downloadables

Optimizely Content Cloud (formerly Episerver Content Cloud) Integrations

Optimizely Content Cloud (formerly Episerver Content Cloud) Competitors

Optimizely Content Cloud (formerly Episerver Content Cloud) Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional

Optimizely Content Cloud (formerly Episerver Content Cloud) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Optimizely Content Cloud (formerly Episerver Content Cloud) Support Options

 Free VersionPaid Version
Social Media
Video Tutorials / Webinar
Live Chat

Optimizely Content Cloud (formerly Episerver Content Cloud) Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows
Mobile Application:No

Frequently Asked Questions

What is Optimizely Content Cloud (formerly Episerver Content Cloud)'s best feature?

Reviewers rate Role-based user permissions highest, with a score of 7.7.

Who uses Optimizely Content Cloud (formerly Episerver Content Cloud)?

The most common users of Optimizely Content Cloud (formerly Episerver Content Cloud) are from Mid-size Companies and the Information Technology & Services industry.