Optimizely Content Management System

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

The software supports multiple languages, countries, currencies, etc.

What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

Code generated by WYSIWYG editor is clean and validates according to W3C standards.

The admin page is easy to navigate and use.

The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

A library of website frameworks or themes is available as a starting point for building a website.

The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

The software allows users to set up a custom workflow for updating the website, including approval processes.

Users can build website forms for visitors to fill out.

Users can create multiple levels and types of content categories including tags.

The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.